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Norman Rose (June 23, 1917 – November 12, 2004) was an American actor, film narrator and
radio announcer An announcer is a voice artist who relays information to the audience of a broadcast media programme or live event. Television and other media Some announcers work in television production, radio or filmmaking, usually providing narration ...
whose velvety baritone was often called "the Voice of God" by colleagues. He was best known as the narrator's voice in the fictitious coffee grower's Juan Valdez Colombian coffee television commercials and the announcer-narrator of NBC's '' Dimension X''.Saxon, Wolfgang. "Norman Rose, 87, Stage Actor and Voice of 'Juan Valdez,' Dies." ''The New York Times'', November 18, 2004.
/ref> Born in
Philadelphia, Pennsylvania Philadelphia, often called Philly, is the List of municipalities in Pennsylvania#Municipalities, largest city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, the List of United States cities by population, sixth-largest city i ...
, Rose started acting while a student at
George Washington University , mottoeng = "God is Our Trust" , established = , type = Private federally chartered research university , academic_affiliations = , endowment = $2.8 billion (2022) , presi ...
in Washington, DC. Rose honed his craft at the
Actors Studio The Actors Studio is a membership organization for professional actors, theatre directors and playwrights at 432 West 44th Street between Ninth and Tenth avenues in the Hell's Kitchen neighborhood of Manhattan in New York City. It was founde ...
Drama School in New York, then landed parts in plays on and off-Broadway. Rose was the narrator for the satirical 1972 hit song '' Deteriorata'', which was recorded by comedy group National Lampoon for the album '' Radio Dinner''. He also recorded numerous books for the blind and narrated the 70th anniversary broadcast of the Academy Awards. He also was a drama instructor at the
Juilliard School The Juilliard School ( ) is a private performing arts conservatory in New York City. Established in 1905, the school trains about 850 undergraduate and graduate students in dance, drama, and music. It is widely regarded as one of the most ...
.


Radio

During World War II, he was recruited by the
United States Office of War Information The United States Office of War Information (OWI) was a United States government agency created during World War II. The OWI operated from June 1942 until September 1945. Through radio broadcasts, newspapers, posters, photographs, films and other ...
to work as a radio newscaster. After the war, Rose lent his distinctive voice to radio programs such as '' Dimension X'' and ''
CBS Radio Mystery Theater ''CBS Radio Mystery Theater'' (a.k.a. ''Radio Mystery Theater'' and ''Mystery Theater'', sometimes abbreviated as ''CBSRMT'') is a radio drama series created by Himan Brown that was broadcast on CBS Radio Network affiliates from 1974 to 1982, ...
''. He narrated the short film '' Harold and the Purple Crayon'' in 1959, and provided several of the voices on the 1963 CBS cartoon '' Tennessee Tuxedo and His Tales''. In 1948, Rose co-founded New Stages, an off-Broadway repertory company, with producer David Heilweil. New Stages presented the American debut of
Jean-Paul Sartre Jean-Paul Charles Aymard Sartre (, ; ; 21 June 1905 – 15 April 1980) was one of the key figures in the philosophy of existentialist, existentialism (and Phenomenology (philosophy), phenomenology), a French playwright, novelist, screenwriter ...
's best-known play, ''
The Respectful Prostitute ''The Respectful Prostitute'' (french: La Putain respectueuse) is a French play by Jean-Paul Sartre, written in 1946, which observes a woman, a prostitute, caught up in a racially tense period of American history. The audience understands that t ...
'', prior to its Broadway run. Rose was an accomplished stage actor appearing in Broadway productions of ''Richard III'' and ''St. Joan'' and off-Broadway in ''
The Brothers Karamazov ''The Brothers Karamazov'' (russian: Братья Карамазовы, ''Brat'ya Karamazovy'', ), also translated as ''The Karamazov Brothers'', is the last novel by Russian author Fyodor Dostoevsky. Dostoevsky spent nearly two years writing '' ...
''. From 1969 to 1974, Rose stepped in front of the camera to portray the same character—psychiatrist Dr. Marcus Polk—on two ABC soap operas ('' One Life to Live'' and ''
All My Children ''All My Children'' (often shortened to ''AMC'') is an American television soap opera that aired on ABC from January 5, 1970, to September 23, 2011, and on The Online Network (TOLN) from April 29 to September 2, 2013, via Hulu, Hulu Plus, and ...
''). He also appeared in the soap operas ''
The Edge of Night ''The Edge of Night'' is an American television mystery crime drama series and soap opera, created by Irving Vendig and produced by Procter & Gamble Productions. It debuted on CBS on April 2, 1956, and ran as a live broadcast on that networ ...
'' and '' Search for Tomorrow''. In addition to his work as the announcer of numerous TV commercials, Rose was one of the voices of promotional announcements for the NBC and later ABC television networks from the late 1960s through the early 1990s.


Films

Nicknamed “The Voice of God” by colleagues because of his deep, recognizable voice, Rose was often cast as something akin to
God In monotheistic thought, God is usually viewed as the supreme being, creator, and principal object of faith. Swinburne, R.G. "God" in Honderich, Ted. (ed)''The Oxford Companion to Philosophy'', Oxford University Press, 1995. God is typically ...
; conversely, he was the voice of "
Death Death is the irreversible cessation of all biological functions that sustain an organism. For organisms with a brain, death can also be defined as the irreversible cessation of functioning of the whole brain, including brainstem, and brain ...
" in Woody Allen’s 1975 comedy '' Love and Death''. Rose’s other film work includes Woody Allen's '' Radio Days'' and the narration for director Kinji Fukasaku’s '' Message from Space'' (1978), narrating the English dub of the 1968 Soviet Union production of ''
War and Peace ''War and Peace'' (russian: Война и мир, translit=Voyna i mir; pre-reform Russian: ; ) is a literary work by the Russian author Leo Tolstoy that mixes fictional narrative with chapters on history and philosophy. It was first published ...
'' and Ishirō Honda’s ''
Destroy All Monsters is a 1968 Japanese Kaiju, ''kaiju'' film directed by Ishirō Honda, with special effects by Eiji Tsuburaya. The film, which was produced and distributed by Toho, Toho Co., Ltd, is the ninth film in the Godzilla (franchise), ''Godzilla'' franchi ...
'', as well as a newsreel announcer in
Mike Nichols Mike Nichols (born Michael Igor Peschkowsky; November 6, 1931 – November 19, 2014) was an American film and theater director, producer, actor, and comedian. He was noted for his ability to work across a range of genres and for his aptitude fo ...
’ '' Biloxi Blues'' (1988). On screen he was seen in '' The Joe Louis Story'' (1953),''
The Violators ''The Violators'' is a 1957 American crime film directed by John Newland, written by Ernest Pendrell, and starring Arthur O'Connell, Nancy Malone, Fred Beir, Clarice Blackburn and Henry Sharp. It was released on November 27, 1957, RKO Pictures. ...
'' (1957), '' Jump'' (1971), Sidney Lumet’s ''
The Anderson Tapes ''The Anderson Tapes'' is a 1971 American crime film directed by Sidney Lumet and starring Sean Connery and featuring Dyan Cannon, Martin Balsam and Alan King. The screenplay was written by Frank Pierson, based upon a best-selling 1970 novel of ...
'' (1971), ''Who Killed Mary What’s Her Name?'' (1971) and Martin Ritt's ''The Front'' (1976) (also starring Woody Allen). He also narrated the 1989 film documentary '' How Hitler Lost the War'', which was produced by David Hoffman. Rose was also the offscreen narrator for the telecast of
Mikhail Baryshnikov Mikhail Nikolayevich Baryshnikov ( rus, Михаил Николаевич Барышников, p=mʲɪxɐˈil bɐ'rɨʂnʲɪkəf; lv, Mihails Barišņikovs; born January 28, 1948) is a Soviet Latvian-born Russian-American dancer, choreograp ...
's production of the ballet ''
The Nutcracker ''The Nutcracker'' ( rus, Щелкунчик, Shchelkunchik, links=no ) is an 1892 two-act ballet (""; russian: балет-феерия, link=no, ), originally choreographed by Marius Petipa and Lev Ivanov with a score by Pyotr Ilyich Tchaiko ...
'' (1977), a production that has been repeated many times on television and is available on DVD.


Death

Norman Rose died November 12, 2004, at his home in Upper Nyack, New York.


Filmography


References


External links


Blog of Death
*
''Los Angeles Times'' obituary
* {{DEFAULTSORT:Rose, Norman 1917 births 2004 deaths American male radio actors People from Upper Nyack, New York Male actors from Philadelphia Military personnel from Philadelphia American male television actors American male stage actors 20th-century American male actors People of the United States Office of War Information