Norman E. Snyder Jr. is an American entrepreneur and philanthropist.

Early life

Snyder was raised in

Upstate New York Upstate New York is a geographic region consisting of the area of New York State that lies north and northwest of the New York City metropolitan area. Although the precise boundary is debated, Upstate New York excludes New York City and Long Is ...

, along with his brothers Deron, Scott, and Kevin. He attended Lansing High School, approximately nine miles from

Ithaca Ithaca most commonly refers to: *Homer's Ithaca, an island featured in Homer's ''Odyssey'' *Ithaca (island), an island in Greece, possibly Homer's Ithaca *Ithaca, New York, a city, and home of Cornell University and Ithaca College Ithaca, Ithaka ...

. Snyder graduated in 1983 from the State University of New York at Albany with a degree in accounting. He was a member of the international co-ed business fraternity

Delta Sigma Pi Delta Sigma Pi () (officially the International Fraternity of Delta Sigma Pi, Inc.) is a coeducational professional business fraternity and one of the largest in the United States. Delta Sigma Pi was founded on November 7, 1907, at the School ...

, Zeta Psi Chapter.

Career

Snyder spent eight years at the accounting firm Price Waterhouse, including two years in the Caracas, Venezuela office. He worked for five years with

National Football League Properties National Football League Properties, also known as NFL Properties (abbreviated NFLP), is the merchandising and licensing arm of the National Football League (NFL). The subsidiary of the league was founded in 1963 to maintain control of the brands of ...

, the marketing arm of the NFL, where he served as controller. In 1995, Snyder joined

South Beach Beverage Company SoBe (stylized as ) is an American brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the ...

as chief operating officer. Following the sale of SoBe to

PepsiCo PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manuf ...

in 2001 for $370 million, he founded a consulting firm Redyns. Snyder was later chief operating officer at

Rheingold Brewing Rheingold Brewery was a New York state brewery which sold Rheingold Beer from 1883 to 1976. The brewery held 35% of the state's beer market at its peak. The company was sold by the founding Jewish American Liebmann family in 1963. According ...

prior to its sale to

Drinks Americas Drinks Americas () is a beverage distribution company based out of Wilton, Connecticut. Drinks Americas Holdings, Ltd., develops, owns, markets, and internationally distributes alcoholic and non-alcoholic beverages associated with celebrities. Pr ...

in 2005. In 2020, he was appointed chief executive officer at Reed's.

Philanthropy

On October 17, 2005, Snyder committed $5 million to the School of Business at the University at Albany to establish the Norman E. Snyder Jr. '83 Endowment Fund. The fund was used for general support of the business school, and the donation was, at the time, the largest gift from an individual in the history of the University.

References

{{DEFAULTSORT:Snyder, Norman Living people People from Lansing, New York University at Albany, SUNY alumni PwC people Businesspeople from Connecticut Year of birth missing (living people)