Norm (based in Zurich, Switzerland), is an experimental

graphic design Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdiscipli ...

team best known for their typography. Their most influential project is typography for

Cologne Airport Cologne Bonn Airport (german: Flughafen Köln/Bonn 'Konrad Adenauer') is the international airport of Germany's fourth-largest city Cologne, and also serves Bonn, former capital of West Germany. With around 12.4 million passengers passing throu ...

. It is co-founded by two Swiss designers Dimitri Bruni and Manuel Krebs and later joined by Ludovic Varone. Their approach to typography is known to be very strict and rigorous with strong

modernist Modernism is both a philosophical and arts movement that arose from broad transformations in Western society during the late 19th and early 20th centuries. The movement reflected a desire for the creation of new forms of art, philosophy, an ...

features but with slight references to

postmodernism Postmodernism is an intellectual stance or Rhetorical modes, mode of discourseNuyen, A.T., 1992. The Role of Rhetorical Devices in Postmodernist Discourse. Philosophy & Rhetoric, pp.183–194. characterized by philosophical skepticism, skepticis ...

. Some of their typefaces are Simple (designed independently and then adapted for the design of the Cologne Airport), Normetica, and Replica. Norm was featured in the 2007 documentary about the

Helvetica Helvetica (originally Neue Haas Grotesk) is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann. Helvetica is a neo-grotesque design, one influenced by the famous 19th century (1890s) ...

font directed by

Gary Hustwit Gary Hustwit is an American independent filmmaker and photographer. He is best known for his design documentaries, which examine the impact of trends in graphic design, typography, industrial design, architecture, and urban planning. He told ''D ...

. Some Norm fonts are used by the

Lineto Lineto is a Swiss type foundry founded by Cornel Windlin and Stephan Müller in 1993. In 1998, Lineto launched a website to distribute their fonts digitally. In 2007, Jürg Lehni joined the venture. The most well known fonts on Lineto's catalogue ...

digital font foundry co-founded by Cornel Windlin and

Stephan Müller Stephan Müller (born 7 July 1951) is a Switzerland, Swiss Theatrical director, theatre and Opera director, opera Stagecraft, director, dramaturge and a teacher of multimedia Aesthetics. Life Stephan Müller was born at Oberbuchsiten (Canton of S ...

. In 2020 there was an exhibition of norm typefaces and their uses in the

Museum für Gestaltung Zürich A museum ( ; plural museums or, rarely, musea) is a building or institution that cares for and displays a collection of artifacts and other objects of artistic, cultural, historical, or scientific importance. Many public museums make these ...

References

External links

norm.to

lineto.com
Independent type foundries Graphic design studios {{typ-stub