Noodle Box Pty Ltd is an Australian- based multinational stir fried
noodle
Noodles are a type of food made from unleavened dough which is either rolled flat and cut, stretched, or extruded, into long strips or strings. Noodles are a staple food in many cultures (for example, Chinese noodles, Filipino noodles, Indo ...
quick service restaurant chain headquartered in
Melbourne
Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...
,
Victoria
Victoria most commonly refers to:
* Victoria (Australia), a state of the Commonwealth of Australia
* Victoria, British Columbia, provincial capital of British Columbia, Canada
* Victoria (mythology), Roman goddess of Victory
* Victoria, Seychelle ...
,
Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
founded by Josh James and David Milne in 1996.
Today Noodle Box is Australia's largest franchised noodle restaurant chain, with a network of over 70 restaurants across the country.
All of Noodle Box restaurants are franchised, with master franchise partners in the Middle East and Mauritius. This move towards franchising the brand was delivered under the strategic direction of current CEO, Ian Martin, previously the CFO of Yum! Restaurants in Asia, and Group CEO of Gloria Jeans Coffee.
Growth strategy
In October 2015, Noodle Box announced a strategic takeover of the noodle QSR network,
Wok in a Box. This consolidation of the brands makes Noodle Box the largest noodle-based QSR in Australia, with more than 100 restaurants across the country.
See also
*
List of restaurant chains in Australia
This is a list of notable restaurant chains in Australia. A restaurant chain is a set of related restaurants with the same name in many different locations that are either under shared corporate ownership (e.g., McDonald's in the U.S.) or franchi ...
References
External links
*
{{Retailers in New Zealand
Restaurants established in 1996
1996 establishments in Australia
Fast-food chains of Australia
Fast-food poultry restaurants
Asian restaurants in Australia
Noodle restaurants