Non-commercial advertising is sponsored by or for a charitable institution or

civic Civic is something related to a city or municipality. It also can refer to multiple other things: General *Civics, the science of comparative government *Civic engagement, the connection one feels with their larger community *Civic center, a comm ...

group or religious or political organization. Many noncommercial

advertisement Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

s seek money and placed in the hope of raising funds. Others hope to change consumer behavior. So the main goals of noncommercial advertising are: *Stimulate inquires for information *Popularize social cause *Change activity habits *Decrease waste of resources *Communicate political viewpoint *Improve public attitude *Remind people to give again. So called word-of-mouth advertising is a person to person communication that is perceived as being noncommercial, concerning goods or services: it is face-to-face product related communications between and among the friends, relatives and others. Because it is noncommercial, it is usually seen as being an unbiased source of information.

See also