''Non-Transferable'' is a 2017

romantic comedy Romantic comedy (also known as romcom or rom-com) is a subgenre of comedy and slice of life fiction, focusing on lighthearted, humorous plot lines centered on romantic ideas, such as how true love is able to surmount most obstacles. In a typica ...

film directed by Brendan Bradley. The film was widely seen as getting onto the YouTuber film "trend", featuring other famous YouTubers such as Shanna Malcolm, Shira Lazar,

Sara Fletcher Sara Fletcher (née Sara Elizabeth Rebrovic), and sometimes credited as Sara E. R. Fletcher, is an American actress. She played the lead roles in the Comedy Central television sitcom ''Secret Girlfriend'' and the 2011 independent thriller ''iCr ...

and Ashley Clements.

Plot

The film centres around a young woman named Amy Tyler, who books a surprise holiday to

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...

with her boyfriend Josh Merit. However, the two separate before they are able to go onto the trip; therefore, she advertises her tickets online in search for another man with an identical name to her ex-boyfriend to go on the tour instead. The story, although written in 2012, bore similarities to a 2014 case of a 28-year-old Toronto man named Jordan Axani, who offered up free tickets to on

Reddit Reddit (; stylized in all lowercase as reddit) is an American social news aggregation, content rating, and discussion website. Registered users (commonly referred to as "Redditors") submit content to the site such as links, text posts, images ...

a girl named Elizabeth Gallagher, when he broke up with his girlfriend of the same name. Although his ticket had a strict no-transfer policy, as passport information was not required when booking, the ticket could be used by anyone with the same name. When a

BuzzFeed BuzzFeed, Inc. is an American Internet media, news and entertainment company with a focus on digital media. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti and John S. Johnson III to focus on tracking viral content. Ken ...

article about the story became popular, the script was given "new life". Brendan Bradley said that "I wrote this script five years ago", Bradley said, "and everyone told me ... 'This would never happen! This is too unrealistic!' And the project didn’t get any traction because everyone thought the premise was too crazy. And then it happened in real life."

Filmmaking model

Despite having minimal production money in and of themselves, Bradley and the film crew worked with Turkish tourist companies such as

Turkish Airlines Turkish Airlines ( Turkish: ''Türk Hava Yolları'') is the national flag carrier airline of Turkey. , it operates scheduled services to 340 destinations in Europe, Asia, Africa, and the Americas, making it the largest mainline carrier in the w ...

, the Ministry of Culture and Tourism and VIP Tourism Agency, as well as working with

Land Rover Land Rover is a British brand of predominantly four-wheel drive, off-road capable vehicles, owned by multinational car manufacturer Jaguar Land Rover (JLR), since 2008 a subsidiary of India's Tata Motors. JLR currently builds Land Rovers ...

. These companies partially funded the trip, in exchange for featuring the airline, hotels and tourist attractions in the film. Brendan said he came up with the idea after reading ''Blockbusters'' by Anita Elberse, which explains why it's difficult for new filmmakers to enter the industry. This has been seen as a tactical move on by

in order to encourage

millennial Millennials, also known as Generation Y or Gen Y, are the Western demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000 ...

tourism. The Head of Sponsorships at the Turkish Ministry of Culture and Tourism, Irfan Onal, said "Digital and social media is the reality of the world today. We invest in it a lot because it's the best way to create a connection between Turkey as a destination and an individual." Ashley said "You watch '' Under the Tuscan Sun'' and you think, 'I must go to Tuscany! So beautiful!' ... n the film,we could showcase urkeyin a way that would make you go, 'Wow, Turkey is so beautiful and I had no idea!' Which was very much our experience going there. It's a country that's really at the

epicenter The epicenter, epicentre () or epicentrum in seismology is the point on the Earth's surface directly above a hypocenter or focus, the point where an earthquake or an underground explosion originates. Surface damage Before the instrumental pe ...

of so much history."

References

External links

* * {{IMDb title, 5176390 2017 films 2017 romantic comedy films American romantic comedy films 2010s American films