Nokia Pure is a typeface designed by London-based

type foundry A type foundry is a company that designs or distributes typefaces. Before digital typography, type foundries manufactured and sold metal and wood typefaces for hand typesetting, and matrices for line-casting machines like the Linotype and Mono ...

Dalton Maag Dalton Maag is an independent font foundry with offices in London, UK, and São Paulo, Brazil. It designs fonts for use in corporate identities, logos, and other text uses. Dalton Maag has a library of 30 retail fonts as of 2016 and offers custo ...

for

Nokia Nokia Corporation (natively Nokia Oyj, referred to as Nokia) is a Finnish multinational corporation, multinational telecommunications industry, telecommunications, technology company, information technology, and consumer electronics corporatio ...

. It was designed primarily for use in digital media, in Nokia devices, and mobile environments. It has been the company's main typeface since its introduction. Its designers include

Vincent Connare Vincent Connare (born September 26, 1960) is an American type designer and former Microsoft employee. Among his creations are the fonts Comic Sans and Trebuchet MS, as well as the Man in Business Suit Levitating emoji. Besides text typefaces, ...

, creator of the classic font

Comic Sans Comic Sans MS is a sans-serif typeface designed by Vincent Connare and released in 1994 by Microsoft Corporation. It is a non-connecting script inspired by comic book lettering, intended for use in cartoon speech bubbles, as well as in other cas ...

. The typeface was developed to support

Latin Latin (, or , ) is a classical language belonging to the Italic branch of the Indo-European languages. Latin was originally a dialect spoken in the lower Tiber area (then known as Latium) around present-day Rome, but through the power of the ...

Cyrillic , bg, кирилица , mk, кирилица , russian: кириллица , sr, ћирилица, uk, кирилиця , fam1 = Egyptian hieroglyphs , fam2 = Proto-Sinaitic , fam3 = Phoenician , fam4 = G ...

Greek Greek may refer to: Greece Anything of, from, or related to Greece, a country in Southern Europe: *Greeks, an ethnic group. *Greek language, a branch of the Indo-European language family. **Proto-Greek language, the assumed last common ancestor ...

Arabic Arabic (, ' ; , ' or ) is a Semitic languages, Semitic language spoken primarily across the Arab world.Semitic languages: an international handbook / edited by Stefan Weninger; in collaboration with Geoffrey Khan, Michael P. Streck, Janet C ...

Hebrew Hebrew (; ; ) is a Northwest Semitic language of the Afroasiatic language family. Historically, it is one of the spoken languages of the Israelites and their longest-surviving descendants, the Jews and Samaritans. It was largely preserved ...

Devanagari Devanagari ( ; , , Sanskrit pronunciation: ), also called Nagari (),Kathleen Kuiper (2010), The Culture of India, New York: The Rosen Publishing Group, , page 83 is a left-to-right abugida (a type of segmental Writing systems#Segmental syste ...

and

Thai Thai or THAI may refer to: * Of or from Thailand, a country in Southeast Asia ** Thai people, the dominant ethnic group of Thailand ** Thai language, a Tai-Kadai language spoken mainly in and around Thailand *** Thai script *** Thai (Unicode block ...

scripts when released in 2011 and extended to support

Armenian Armenian may refer to: * Something of, from, or related to Armenia, a country in the South Caucasus region of Eurasia * Armenians, the national people of Armenia, or people of Armenian descent ** Armenian Diaspora, Armenian communities across the ...

, Ethiopic,

Malayalam Malayalam (; , ) is a Dravidian language spoken in the Indian state of Kerala and the union territories of Lakshadweep and Puducherry (Mahé district) by the Malayali people. It is one of 22 scheduled languages of India. Malayalam was des ...

Tamil Tamil may refer to: * Tamils, an ethnic group native to India and some other parts of Asia ** Sri Lankan Tamils, Tamil people native to Sri Lanka also called ilankai tamils **Tamil Malaysians, Tamil people native to Malaysia * Tamil language, nati ...

Kannada Kannada (; ಕನ್ನಡ, ), originally romanised Canarese, is a Dravidian language spoken predominantly by the people of Karnataka in southwestern India, with minorities in all neighbouring states. It has around 47 million native s ...

Telugu Telugu may refer to: * Telugu language, a major Dravidian language of India *Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Telugu language ** Telugu (Unicode block), a block of Telugu characters in Unicode S ...

Gurmukhi Gurmukhī ( pa, ਗੁਰਮੁਖੀ, , Shahmukhi: ) is an abugida developed from the Laṇḍā scripts, standardized and used by the second Sikh guru, Guru Angad (1504–1552). It is used by Punjabi Sikhs to write the language, commonly r ...

Gujarati Gujarati may refer to: * something of, from, or related to Gujarat, a state of India * Gujarati people, the major ethnic group of Gujarat * Gujarati language, the Indo-Aryan language spoken by them * Gujarati languages, the Western Indo-Aryan sub- ...

Bengali Bengali or Bengalee, or Bengalese may refer to: *something of, from, or related to Bengal, a large region in South Asia * Bengalis, an ethnic and linguistic group of the region * Bengali language, the language they speak ** Bengali alphabet, the w ...

, Oriya, Sinhala, Khmer,

Chinese Chinese can refer to: * Something related to China * Chinese people, people of Chinese nationality, citizenship, and/or ethnicity **''Zhonghua minzu'', the supra-ethnic concept of the Chinese nation ** List of ethnic groups in China, people of va ...

and

Klingon The Klingons ( ; Klingon: ''tlhIngan'' ) are a fictional species in the science fiction franchise ''Star Trek''. Developed by screenwriter Gene L. Coon in 1967 for the original ''Star Trek'' (''TOS'') series, Klingons were swarthy humanoids c ...

by 2013 The Nokia Pure typeface includes regular, light and bold fonts that also have been hinted to ensure a high quality image rendition for displays. The font was launched in an exhibition called the "Nokia Pure Exhibition" with artists sponsored to come up with posters using the typeface. The posters were sold at the exhibition and online to raise money for the British Dyslexia Association. Other merchandise featuring Nokia Pure has also been created, including postcards and mugs.

Usage

The font was first introduced on 28 March 2011. It replaced the

Nokia Sans Nokia Corporation (natively Nokia Oyj, referred to as Nokia) is a Finnish multinational telecommunications, information technology, and consumer electronics corporation, established in 1865. Nokia's main headquarters are in Espoo, Finland, i ...

font, which was designed by

Erik Spiekermann Erik Spiekermann (born 30 May 1947 in Stadthagen, Lower Saxony) is a German typographer, designer and writer. He is an honorary professor at the University of the Arts Bremen and ArtCenter College of Design. Biography Spiekermann studied art his ...

and used since 2002. The first notable appearance of Nokia Pure was on the N9 smartphone. A Nokia Pure version of the ''Connecting People'' slogan was briefly used in 2011. Pure was used to advertise the flagship Lumia series, but it was not present on the software because the devices ran

Windows Phone Windows Phone (WP) is a discontinued family of mobile operating systems developed by Microsoft for smartphones as the replacement successor to Windows Mobile and Zune. Windows Phone featured a new user interface derived from the Metro design la ...

which uses

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...

Segoe Segoe ( ) is a typeface, or family of fonts, that is best known for its use by Microsoft. The company uses Segoe in its online and printed marketing materials, including recent logos for a number of products. Additionally, the Segoe UI font su ...

font. On

Symbian Symbian is a discontinued mobile operating system A mobile operating system is an operating system for mobile phones, tablets, smartwatches, smartglasses, or other non-laptop personal mobile computing devices. While computers such as typic ...

smartphones, Pure was available in software updates in 2011, however Nokia Sans was still the default font even with the Anna and Belle updates the next year. Nokia Sans also continued to be used for

Series 40 Series 40, often shortened as S40, is a software platform and application user interface (UI) software on Nokia's broad range of mid-tier feature phones, as well as on some of the Vertu line of luxury phones. It was one of the world's most wi ...

devices until the platform's last device release in 2013. Nokia Pure is also used by

Microsoft Mobile Microsoft Mobile was a subsidiary of Microsoft involved in the development and manufacturing of mobile phones. Based in Espoo, Finland, it was established in 2014 following the acquisition of Nokia's Devices and Services division by Microsoft i ...

and its successor

HMD Global HMD Global Oy, branded as HMD and Nokia Mobile, is a Finnish mobile phone manufacturer. The company is made up of the mobile phone business that Nokia sold to Microsoft in 2014, then bought back in 2016. HMD began marketing Nokia-branded smar ...

in the software of their Nokia-branded feature phones, including

Series 30+ Series 30+ (abbreviated as S30+) is a software platform and application user interface used for Nokia-branded mobile devices. The platform was introduced by Nokia in September 2013, first appearing on the Nokia 108, and has been the main Nokia f ...

and the former

Nokia X The Nokia X was a mid-tier smartphone announced as part of the Nokia X family in February 2014, running on the Nokia X platform. The device shipped on the same day as the unveiling, with Nokia targeting the product for emerging markets, and was ...

and

Asha Asha (; also arta ; ae, 𐬀𐬴𐬀, translit=aṣ̌a/arta) is a Zoroastrian concept with a complex and highly nuanced range of meaning. It is commonly summarized in accord with its contextual implications of 'truth' and 'right(eousness)', 'ord ...

software platforms.

Designs of the Year 2012

On 12 January 2012 it was announced that Nokia Pure had been nominated for a

Design Museum The Design Museum in Kensington, London exhibits product, industrial, graphic, fashion, and architectural design. In 2018, the museum won the European Museum of the Year Award. The museum operates as a registered charity, and all funds generat ...

Designs of the Year 2012 award in the Graphics category. It went on to win the Graphics category. The Nokia Pure typeface became part of the Designs of the Year 2012 exhibition which ran from 8 February to 4 July 2012.

External links

Nokia Pure
Dalton Maag

References

{{Nokia Nokia Neo-grotesque sans-serif typefaces Corporate typefaces Typefaces and fonts introduced in 2011 Typefaces designed by Vincent Connare Dalton Maag typefaces Typefaces

Usage

Designs of the Year 2012

See also

External links

References