The 2G 7280 "lipstick" phone is a

mobile telephone A mobile phone, cellular phone, cell phone, cellphone, handphone, hand phone or pocket phone, sometimes shortened to simply mobile, cell, or just phone, is a portable telephone that can make and receive calls over a radio frequency link whil ...

model supplied by

Nokia Nokia Corporation (natively Nokia Oyj, referred to as Nokia) is a Finnish multinational corporation, multinational telecommunications industry, telecommunications, technology company, information technology, and consumer electronics corporatio ...

. It supports

GSM The Global System for Mobile Communications (GSM) is a standard developed by the European Telecommunications Standards Institute (ETSI) to describe the protocols for second-generation ( 2G) digital cellular networks used by mobile devices such ...

SMS Short Message/Messaging Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile devices exchange short text ...

MMS MMS may refer to: Science and technology Network communication protocols * Multimedia Messaging Service for mobile phones * Microsoft Media Server, a content-streaming protocol (mms://) * Manufacturing Message Specification for real time proces ...

HSCSD In communications, Circuit Switched Data (CSD) is the original form of data transmission developed for the time-division multiple access (TDMA)-based mobile phone systems like Global System for Mobile Communications (GSM). After 2010 many teleco ...

GPRS General Packet Radio Service (GPRS) is a packet oriented mobile data standard on the 2G and 3G cellular communication network's global system for mobile communications (GSM). GPRS was established by European Telecommunications Standards Insti ...

, and

SyncML SyncML (Synchronization Markup Language) is the former name for a platform-independent information synchronization standard. The project is currently referred to as ''Open Mobile Alliance Data Synchronization and Device Management''. The purpose o ...

. It has a

VGA Video Graphics Array (VGA) is a video display controller and accompanying de facto graphics standard, first introduced with the IBM PS/2 line of computers in 1987, which became ubiquitous in the PC industry within three years. The term can no ...

camera A camera is an Optics, optical instrument that can capture an image. Most cameras can capture 2D images, with some more advanced models being able to capture 3D images. At a basic level, most cameras consist of sealed boxes (the camera body), ...

. Its design features a slider end and a Navi-Spinner in the place of a keypad. As part of Nokia's "Fashion Phone" line, it has black, white and red styling, and a screen that fades to a mirror when inactive. Fortune Magazine listed it as one of the best products of 2004 while its design was praised by the jury in the iF product design awards for 2005. The battery could only be replaced by an authorised service center. Adverts for the Nokia Fashion Collection were directed by photographer

David LaChapelle David LaChapelle (born March 11, 1963) is an American photographer, music video director and film director. He is best known for his work in fashion, photography, which often references art history and sometimes conveys social messages. His pho ...

. There are a total of 3 versions of the commercial, each featuring one of the 3 phones including the Nokia 7280. The others are Nokia 7260 and 7270. The phone is shown in the Pussycat Dolls' "

Beep The Blocks Extensible Exchange Protocol (BEEP) is a framework for creating network application protocols. BEEP includes building blocks like framing, pipelining, multiplexing, reporting and authentication for connection and message-oriented pe ...

" music video. It was also featured in the music video for "

Say I "Say I" is a song by American singer Christina Milian. It was written by Jazmine Sullivan, Jay Jenkins (at the time Young Jeezy, now simply known as Jeezy), Andre Lyon, and Marcello Valenzano and produced by Lyon and Valenzano under their pro ...

" by

Christina Milian Christine Marie Flores (born September 26, 1981), better known as Christina Milian (), is an American actress and singer. Born in Jersey City, New Jersey, but raised in Maryland, she signed a contract with Murder Inc. Records at the age of 19. ...

. and in the music video for "Get Right" by Jennifer López. It was succeeded by the

Nokia 7380 The Nokia 7380 fashion phone was released in 2005, as part of the "L'Amour Collection", along with the 7360, 7370, 7373 and 7390. The 7380 was designed at Nokia's Design Center in California, led by Miki Mehandjiysky. What distinguishes this p ...

which was released in 2006.

References

7280 Mobile phones introduced in 2004 Mobile phones with infrared transmitter Slider phones Mobile phones with user-replaceable battery {{mobile-phone-stub