Nobby's is Australia's largest nuts brand, manufactured by
The Smith's Snackfood Company
The Smith's Snackfood Company is a British-Australian snack food company owned by American multinational corporation PepsiCo. It is best known for its brand of potato crisps. The company was founded by Frank Smith and Jim Viney in the United Kin ...
, the Australian snacks division of
PepsiCo
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manuf ...
.
Nobby's products are typically sold in
supermarket
A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. This kind of store is larger and has a wider selection than earli ...
s as well as
pub
A pub (short for public house) is a kind of drinking establishment which is licensed to serve alcoholic drinks for consumption on the premises. The term ''public house'' first appeared in the United Kingdom in late 17th century, and was ...
s. Their beer nuts pack claims to have at least 97% Australian ingredients while their peanut pack reports that they are "packed in Australia with less than 10% Australian ingredients".
Description
Nobby's Nuts was founded by Anthony 'Nobby' Noblet (1913–1995) in the 1950s.
The brand is sold with a memorable
double entendre
A double entendre (plural double entendres) is a figure of speech or a particular way of wording that is devised to have a double meaning, of which one is typically obvious, whereas the other often conveys a message that would be too socially ...
tagline, "Nibble Nobby's nuts".
[ It began to be advertised on Australian television in the 1980s, using a combination of real-life and animated scenes.
The Nobby's brand was introduced to the UK and Ireland in 2005, launching a distinctive range of nuts and crisps products targeting male consumers. The UK range is positioned as "Fun, blokey and all about flavour, Nobby's is a range of Peanuts and Cashews that delivers straightforward satisfaction with a distinctive sense of humour." British advertising featured musician ]Noddy Holder
Neville John "Noddy" Holder (born 15 June 1946) is an English musician. He was the lead singer and rhythm guitarist of the English band Slade, one of the UK's most successful acts of the 1970s. Known for his unique and powerful voice, Holder co ...
, of band Slade
Slade are an English rock band formed in Wolverhampton in 1966. They rose to prominence during the glam rock era in the early 1970s, achieving 17 consecutive top 20 hits and six number ones on the UK Singles Chart. The ''British Hit Singles ...
, frustrated that pub-goers misheard the brand name for himself. The advert was only shown after the 9:00 pm watershed
Watershed is a hydrological term, which has been adopted in other fields in a more or less figurative sense. It may refer to:
Hydrology
* Drainage divide, the line that separates neighbouring drainage basins
* Drainage basin, called a "watershe ...
due to its risque humour.
See also
* List of brand name snack foods
This is a list of brand name snack foods. A snack or snack food is a portion of food often smaller than a regular meal, generally eaten between meals. Snacks come in a variety of forms including packaged and processed foods and items made from ...
References
External links
Official Nobby's website
Official Nobby's Nuts UK website
Australian snack foods
Australian brands
Brand name snack foods
The Smith's Snackfood Company brands
Peanuts
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