No Brand Burger (

Korean Korean may refer to: People and culture * Koreans, ethnic group originating in the Korean Peninsula * Korean cuisine * Korean culture * Korean language **Korean alphabet, known as Hangul or Chosŏn'gŭl **Korean dialects and the Jeju language ** ...

: 노브랜드 버거), is a

fast food Fast food is a type of mass-produced food designed for commercial resale, with a strong priority placed on speed of service. It is a commercial term, limited to food sold in a restaurant or store with frozen, preheated or precooked ingredien ...

hamburger A hamburger, or simply burger, is a food consisting of fillings—usually a patty of ground meat, typically Ground beef, beef—placed inside a sliced bun or bread roll. Hamburgers are often served with cheese, lettuce, tomato, onion, pickles ...

chain based in South Korea. The name was borrowed from No Brand (Korean: 이마트 노브랜드), a

private label A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...

e-mart e-mart () is the largest retailer in South Korea. There were 160 stores across the country as of December 2016. It was founded on 12 November 1993 by Shinsegae as the first discount retailer in South Korea. E-Mart is the oldest and largest disc ...

. Also, No Brand Burger's yellow, black, and white

color scheme In color theory, a color scheme is the choice of colors used in various artistic and design contexts. For example, the "Achromatic" use of a white background with black text is an example of a basic and commonly default color scheme in web de ...

used in its logo, decor, packaging, and

Adverts Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

was adopted from No Brand's. __TOC__

Marketing

No Brand Burger is marketed as being affordable with the cheapest burger starting at 1,900

Korean Won The Korean won ( ko, 원 (圓), ) or Korean Empire won (Korean: 대한제국 원), was the official currency of the Korean Empire between 1902 and 1910. It was subdivided into 100 ''jeon'' (; ko, 전 (錢), ). Etymology Won is a c ...

(approximately 1.50 USD) and the most expensive burger costing 6500 Won (approximately 4.50 USD). The hamburger patties and vegetables are supplied from its

parent company A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own shares of other companies ...

, Shinsegae Foods. This self-sufficiency increases the

operational efficiency In a business context, operational efficiency is a measurement of resource allocation and can be defined as the ratio between an output gained from the business and an input to run a business operation. When improving operational efficiency, the ou ...

making the low pricing possible. Shinsegae Foods had analyzed the consumer experiences from Burger Plant, its other burger chain, in order to develop No Brand Burger's menu.

Han Hyun-min Han Hyun-min (; born 19 May 2001) is a South Korean-Nigerian model and actor, who gained national recognition by becoming the first Korean model of African descent to walk the catwalks in South Korea and internationally. Early life Han was bor ...

, a South Korean celebrity, was chosen as the

brand ambassador A brand ambassador (sometimes also called a corporate ambassador) is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embod ...

of No Brand Burger. He was featured in an advertisement parodying a scene from

Dooly the Little Dinosaur ''Dooly the Little Dinosaur'' ( ko, 아기공룡 둘리) is a cartoon serialized from 1983 to 1993 by South Korean cartoonist Kim Soo-jung with a little dinosaur as the subject, and it refers to animations and other media mix works based on the ...

Locations

The First No Brand Burger restaurant opened in Hongdae in August 2019. There are 10 locations across

Seoul Seoul (; ; ), officially known as the Seoul Special City, is the capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the Democratic People's Republic of Korea (North Korea) as stated iArticle 103 ...

Incheon Incheon (; ; or Inch'ŏn; literally "kind river"), formerly Jemulpo or Chemulp'o (제물포) until the period after 1910, officially the Incheon Metropolitan City (인천광역시, 仁川廣域市), is a city located in northwestern South Kore ...

, and

Gyeonggi Province Gyeonggi-do (, ) is the most populous province in South Korea. Its name, ''Gyeonggi'', means "京 (the capital) and 畿 (the surrounding area)". Thus, ''Gyeonggi-do'' can be translated as "Seoul and the surrounding areas of Seoul". Seoul, the na ...

as of January 2020.

References

{{coord missing, South Korea Restaurants in South Korea Hamburger restaurants Fast-food restaurants Fast-food chains of South Korea

Marketing

Locations

See also

References