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Nissan Motor Co. (Australia) Pty. Ltd. is the
Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
n subsidiary of
Nissan , trade name, trading as Nissan Motor Corporation and often shortened to Nissan, is a Japanese multinational corporation, multinational Automotive industry, automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. The company sells ...
and a former automobile manufacturer currently headquartered in
Mulgrave, Victoria Mulgrave is a suburb in Melbourne, Victoria, Australia, 21 km south-east of Melbourne's Central Business District,Nissan's History in Australia
in: nissandiscounts.com.au.
In the early 1960s, the Australian industrialist
Lawrence Hartnett Sir Laurence John Hartnett CBE (26 May 18984 April 1986) was an engineer who made several important contributions to the Australian automotive industry, and is often called "The Father of the Holden". Childhood Hartnett was born into a middle-c ...
became aware of the brand, took over sales and began in 1966 with the assembly of up to 20,000
Bluebirds The bluebirds are a North American group of medium-sized, mostly insectivorous or omnivorous birds in the order of Passerines in the genus ''Sialia'' of the thrush family (Turdidae). Bluebirds are one of the few thrush genera in the Americas. ...
annually for the Australian market by the
Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountain ...
-based
Pressed Metal Corporation Pressed Metal Corporation was an Australian automotive body building and assembly operation based in New South Wales. History Pressed Metal Corporation (PMC) was established in the late 1930s as a joint venture between Larke Hoskins, the Aust ...
. As early as 1968, Nissan was named as a tenant of the closed
Volkswagen Australia Volkswagen Australia Ltd was formed in 1957 by Volkswagen AG of Germany and various Australian state Volkswagen distributors.Pedr Davis, The Macquarie Dictionary of Motoring, 1986, page 519 The company acquired the vehicle assembly facilities of ...
plant.Läuft nicht mehr
In:
Der Spiegel ''Der Spiegel'' (, lit. ''"The Mirror"'') is a German weekly news magazine published in Hamburg. With a weekly circulation of 695,100 copies, it was the largest such publication in Europe in 2011. It was founded in 1947 by John Seymour Chaloner ...
, Ausgabe 46/1968 11 November 1968. (retrieved 5 February 2018)
The
Volkswagen Volkswagen (),English: , . abbreviated as VW (), is a German Automotive industry, motor vehicle manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Founded in 1937 by the German Labour Front under the Nazi Party and revived into a ...
subsidiary Motor Producers Limited manufactured
Datsun Datsun (, ) was an automobile brand owned by Nissan. Datsun's original production run began in 1931. From 1958 to 1986, only vehicles exported by Nissan were identified as Datsun. Nissan phased out the Datsun brand in March 1986, but relaunche ...
vehicles there from 1968.Phil Matthews
1965 - 1969: Australian Volkswagen History
In 1971, Nissan was able to sell twice as many vehicles as Volkswagen in Australia.Phil Matthews
1970 - 1975: Australian Volkswagen History
The assembly activity was expanded further in 1972. Following the decision by the Nissan management to meet the Australian government's target of 85% local production, the Clayton plant was to be converted back to full production (instead of assembling kits). Since Volkswagen no longer wanted to invest in the plant, a full takeover of Motor Producers Limited by Nissan was agreed.Phil Matthews
1975 - 1979: Australian Volkswagen History
The local CKD assembly of Volkswagen vehicles was to be carried out under the responsibility of Nissan from April 1976 until it was finally discontinued in March 1977. Independent production in Clayton began in 1977 with the
Datsun 200B The is a compact car with a model name introduced in 1957. It has been Nissan's most internationally recognized sedan, in multiple body styles, and is known for its dependability and durability. The Bluebird originated from Nissan's first vehic ...
. The Australian model had a different rear axle than its Japanese counterpart. Other assembled models were
Nissan Gazelle The is the series of small sports cars produced by Nissan. Versions of the Silvia have been marketed as the 200SX or 240SX for export, with some export versions being sold under the Datsun brand. The name "Silvia" is derived from Sylvia, th ...
and
Nissan Pulsar The is a line of automobiles produced by the Japanese automaker Nissan from 1978 until 2000, when it was replaced by the Nissan Bluebird Sylphy in the Japanese market. Between 2000 and 2005, the name "Pulsar" has been used in Australia and New ...
, which were supplemented by
Nissan Skyline The is a brand of automobile originally produced by the Prince Motor Company starting in 1957, and then by Nissan after the two companies merged in 1967. After the merger, the Skyline and its larger counterpart, the Nissan Gloria, were sold in ...
and
Nissan Pintara The Nissan Pintara is a compact automobile that was manufactured by Nissan Motor Australia from 1986 until 1992. First generation (R31; 1986–1990) The first generation R31 Nissan Pintara is a compact family car which was built by Nissan ...
in 1986. Nissan's automobile production in Australia ended in 1992.Takahiro Fujimoto, "Toyota Motor Manufacturing Australia in 1995: an emergent global strategy", in: ''Actes du GERPISA'' Nr. 26 (1998), S. 37–62. Production had fallen to less than 36,000 vehicles in 1991, after nearly 58,000 were made in 1990. At Nissan Australia, cast parts are currently still mainly manufactured in a factory that was built in 1982.Nissan celebrates 35 years of manufacturing in Australia, www.drive.com.au, 16 November 2017, as archived at web.archive.org
/ref> In 2009 Nissan launched Nissan Financial Services, a wholly owned subsidiary of Nissan Australia to provide financial services to dealers and customers. Nissan Financial Services Australia Pty Ltd is headed by its managing director Peter Jones.


References

{{Automotive industry in Australia Nissan Australian companies established in 1966 Vehicle manufacturing companies established in 1966 Australian subsidiaries of foreign companies Car manufacturers of Australia Australian brands Companies based in Melbourne