Nir Seroussi is a music executive, producer and songwriter. He is currently Executive Vice President at

Interscope Geffen A&M Records Interscope Geffen A&M Records (IGA), is an American umbrella label owned by Universal Music Group, consisting of record labels Interscope Records, Geffen Records, and A&M Records. History Interscope Geffen A&M Records was established in 1999, f ...

. He was previously the President of Sony Music U.S. Latin.

Early life and education

Born in

Israel Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...

, Nir Seroussi moved to the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

to attend to

Berklee College of Music Berklee College of Music is a private music college in Boston, Massachusetts. It is the largest independent college of contemporary music in the world. Known for the study of jazz and modern American music, it also offers college-level cours ...

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

in 1993 where he majored in Music Business/Management and graduated

summa cum laude Latin honors are a system of Latin phrases used in some colleges and universities to indicate the level of distinction with which an academic degree has been earned. The system is primarily used in the United States. It is also used in some Sou ...

Career

Seroussi began his career in music publishing in 1998 at Insignia Music (founded by K.C. Porter ). As General Manager, he headed the company's joint ventures with

Universal Music Publishing Group Universal Music Publishing Group (UMPG) is a North American music publishing company and is part of the Universal Music Group. It was formerly known as MCA Music Publishing until it merged with PolyGram. Universal Music Publishing is the worl ...

and

Famous Music Famous Music Corporation was the worldwide music publishing division of Paramount Pictures, a division of Paramount Global since 1994. Its copyright holdings span several decades and includes music from such Academy Award-winning motion pictures ...

. Seroussi left Insignia Music in 2000 to pursue songwriting full-time. In 2002, he joined

EMI Latin Capitol Latin (formerly EMI Latin) is a brand of Universal Music Latin Entertainment, a division of Universal Music Group. Previously, it was a subsidiary of EMI. History In 1989, José Behar, the former head of CBS Discos, signed Selena to E ...

as Vice President of Marketing and A&R. He worked as a songwriter, A&R, and marketing executive for Regional Mexican artists

Intocable Intocable ("Untouchable" in English) is an American band from Zapata, Texas that plays Regional Mexican music; specializing in Norteño and Tejano music. It was started by friends Ricardo Javier Muñoz and René Orlando Martínez in the earl ...

and

A.B. Quintanilla III Abraham Quintanilla III (born December 13, 1963), known professionally as A.B. Quintanilla III or A.B. Quintanilla, is an American record producer, songwriter and musician, and the older brother of singer Selena, known as " The Queen of Tejano ...

, brother of the late singer

Selena Selena Quintanilla Pérez (; April 16, 1971 – March 31, 1995), known mononymously as Selena, was an American Tejano singer. Called the " Queen of Tejano music", her contributions to music and fashion made her one of the most celebrated Mex ...

. In 2004, he was named Vice President of Marketing and A&R at Sony BMG US Latin. In 2011, he was appointed Managing Director of Sony Music U.S Latin. Three years later, he was promoted to president. Seroussi signed the following artists to Sony Music U.S. Latin:

Bomba Estereo Bomba may refer to: Places *Bomba, Belize, a village in the Belize District of Belize *Bomba, Abruzzo, a ''comune'' in Province of Chieti, Italy *Bomba, Libya, a village near the city of Derna in Libya *Gulf of Bomba, a body of water in the Medit ...

, Fonseca,

Farruko Carlos Efrén Reyes Rosado (born May 2, 1991), better known by his stage name Farruko, is a retired Puerto Rican singer and rapper. He rose to fame collaborating with Daddy Yankee, J Balvin, Don Omar, and J Álvarez. He came to prominence in 201 ...

, Gente De Zona,

Leslie Grace Leslie Grace Martínez (born January 7, 1995) is an American singer, songwriter, and actress. For her work as a singer she has received three Latin Grammy Award nominations. She starred as Nina Rosario in Jon M. Chu's film adaptation ''In the He ...

Maluma Juan Luis Londoño Arias (born 28 January 1994), known professionally as Maluma, is a Colombian singer, songwriter, and actor. Born and raised in Medellín, he developed an interest in music at a young age, recording songs since age sixteen. ...

Nicky Jam Nick Rivera Caminero (born March 17, 1981), known professionally as Nicky Jam, is an American singer and actor. He is best known for hits such as " X", " Travesuras", "En la Cama", "Te Busco", "El Perdón", "Hasta el Amanecer", and "El Amante"; ...

Mau y Ricky Mau & Ricky is a Venezuelan Latin pop and reggaeton duo formed by singer-songwriter brothers Mauricio Alberto "Mau" Reglero Rodríguez (born August 17, 1993) and Ricardo Andrés "Ricky" Reglero Rodríguez (born November 21, 1990), both sons of ...

Gerardo Ortiz Gerardo may refer to: People Given name Gerardo is the Spanish, Portuguese and Italian form of the male given name Gerard. * Gerardo Amarilla (born 1969), Uruguayan politician * Gerardo Bonilla (born 1975), Puerto Rican-born professional race ca ...

Ozuna Juan Carlos Ozuna Rosado (; born March 13, 1992), known simply by his surname Ozuna, is a Puerto Rican singer. Five of his studio albums have topped the Billboard Top Latin Albums, ''Billboard'' Top Latin Albums chart, with ''Aura (Ozuna al ...

, Paloma Mami,

Prince Royce Geoffrey Royce Rojas (born May 11, 1989), known professionally as Prince Royce, is an American singer. At an early age, Royce took an interest in music, and in his teenage years began experimenting with music and writing poetry. By age nineteen ...

Wisin Juan Luis Morera Luna (; born December 19, 1978), best known as his stage name Wisin (), is a Puerto Rican reggaeton rapper, singer and record producer, best known as a member of the reggaeton duo Wisin & Yandel. Wisin is noted for his unique and ...

and

Yandel Llandel Veguilla Malavé (born; January 14, 1977), known professionally as Yandel, is a Puerto Rican singer and songwriter and the half member of the reggaeton duo Wisin & Yandel. He released his first solo album, ''Quien Contra Mí'', in 2003. ...

. In November 2018, he signed the Jenni Rivera Estate under a joint venture between The Orchard and Sony Music Latin. Under Seroussi's direction, Sony Music U.S. Latin ended 2018 as the U.S.'s leading Latin music label, according to Nielsen Music. In February 2019, Seroussi joined Interscope Geffen A&M Records as Executive Vice President to "sign and develop talent for the company while also working across the entire roster to strengthen artists' global reach". Seroussi was included on the 2012 Best Bets list in ''

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...

''. He was the 2012 recipient of the Chai Lifeline Legacy of Hope Award. He was profiled in ''Billboards annual 40 Under 40 Power Players list in 2013 2014. and 2015 He was included on the Latin Power Player by ''Billboard'' in 2015, 2016, 2017 and 2018.

Songwriting

Seroussi is a songwriter who has composed for numerous Latin artists, including

& Los Kumbia Kings, Chelo,

Chicos De Barrio Chicos de Barrio is a Mexican musical group formed in 1995 in Torreon, Coahuila, Mexico. The group has 11 members, of which the percussion, harmony and swing are predominant. The group's music combines urban, hip hop, salsa, vallenato, reggae an ...

Conjunto Primavera Conjunto Primavera is a Mexican Norteño-Sax band from Ojinaga, Chihuahua. In the 1990s and 2000s they were one of the most popular acts in Regional Mexican music. History Conjunto Primavera was formed on the first day of spring in 1978 by the ...

, German Lizárraga,

Luis Coronel Luis Miguel Coronel Gámez, better known as Luis Coronel, is an American singer of Regional Mexican music. Career Luis Coronel uploaded tons of videos of himself singing, but one caught the eye of Del Records. He recorded himself singing to ...

Melina León Melina León (born 12 July 1973 as Yamillette Aponte Yunqué in Río Piedras, Puerto Rico) is a Puerto Rican merengue singer and actress. From an early age she performed with several groups including ''The Rubi'', ''Girls of Puerto Rico'' and '' ...

Olga Tañon Olga may refer to: People and fictional characters * Olga (name), a given name, including a list of people and fictional characters named Olga or Olha * Michael Algar (born 1962), English singer also known as "Olga" Places Russia * Olga, Russia, ...

OV7 OV7, formerly known as La Onda Vaselina, is a Mexican Latin pop group formed in 1989, but it was not until the early 1990s that Onda Vaselina would begin to make their impact. La Onda Vaselina was formed with the members being children, but it was ...

Ozomatli Ozomatli is an American rock band, formed in 1995 in Los Angeles. They are known both for their vocal activist viewpoints and incorporating a wide array of musical styles – including salsa, jazz, funk, reggae, hip hop, and others. The group ...

, Pee Wee,

Pepe Aguilar José Antonio Aguilar Jiménez (born August 7, 1968), better known as Pepe Aguilar, is an American singer. - Accessed on June 17, 2011. From a young age, Aguilar accompanied his parents, Mexican singer-actors Antonio Aguilar and Flor Silvestr ...

El Poder Del Norte EL, El or el may refer to: Religion * El (deity), a Semitic word for "God" People * EL (rapper) (born 1983), stage name of Elorm Adablah, a Ghanaian rapper and sound engineer * El DeBarge, music artist * El Franco Lee (1949–2016), American po ...

Rey Ruiz Rey Ruiz (Reinerio Ruiz born June 21, 1966 in La Lisa, Havana, Cuba) is a salsa singer from Cuba. Ruiz reached international fame across Latin America, Europe and among Hispanic music fans in the United States. Biography Rey Ruiz demonstrated a l ...

Reik Reik is a Mexican pop rock band from Mexicali, Baja California, formed in 2003 by Jesús Alberto Navarro Rosas (lead vocals), Julio Ramírez Eguía (guitar, background vocals), and Gilberto Marín Espinoza (guitar). The group's first five album ...

Ricardo Montaner Héctor Eduardo Reglero Montaner (born September 8, 1957), better known as Ricardo Montaner (), is an Argentine-born Venezuelan singer and songwriter. Since starting his career in the late 1970s, he has released more than 24 albums, and many su ...

and

Yuridia Yuridia Francisca Gaxiola Flores, commonly known as Yuridia, (born October 4, 1986) is a Mexican singer. She came in second place in the fourth season of the reality show ''La Academia'', which launched her career. In 2005, Yuridia released her d ...

, among others. In 2005, Seroussi received a BMI Latin Award for "Mi Gente" performed by

A.B. Quintanilla Abraham Quintanilla III (born December 13, 1963), known professionally as A.B. Quintanilla III or A.B. Quintanilla, is an American record producer, songwriter and musician, and the older brother of singer Selena, known as " The Queen of Tejano ...

y Los Kumbia Kings featuring

. He received a BMI Latin Award in 2014 for "Prometiste" performed by

References

{{DEFAULTSORT:Seroussi, Nir Living people 1970 births Israeli businesspeople Israeli Jews American music industry executives American people of Israeli descent Sony Music