Nic Read is a bestselling business author, researcher and award-winning educator.

Biography

Read's roles inside companies and as an external consultant have placed him on the front lines of

globalization Globalization, or globalisation (Commonwealth English; see spelling differences), is the process of interaction and integration among people, companies, and governments worldwide. The term ''globalization'' first appeared in the early 20t ...

and market disruption to research, analyze and identify growth trends that apply in upward and downward economic cycles. He lived in Germany and collected primary behavioral and commercial data from Europe in the period after the

Berlin Wall The Berlin Wall (german: Berliner Mauer, ) was a guarded concrete barrier that encircled West Berlin from 1961 to 1989, separating it from East Berlin and East Germany (GDR). Construction of the Berlin Wall was commenced by the government ...

fell; from Greater China after entry into the

World Trade Organization The World Trade Organization (WTO) is an intergovernmental organization that regulates and facilitates international trade. With effective cooperation in the United Nations System, governments use the organization to establish, revise, and e ...

heralded changing from the

Planned Economy A planned economy is a type of economic system where investment, production and the allocation of capital goods takes place according to economy-wide economic plans and production plans. A planned economy may use centralized, decentralized, part ...

to a

Market Economy A market economy is an economic system in which the decisions regarding investment, production and distribution to the consumers are guided by the price signals created by the forces of supply and demand, where all suppliers and consumers ...

; and from the USA as the 2008 collapse of the US banking and mortgage sector triggered a

global financial crisis Global means of or referring to a globe and may also refer to: Entertainment * ''Global'' (Paul van Dyk album), 2003 * ''Global'' (Bunji Garlin album), 2007 * ''Global'' (Humanoid album), 1989 * ''Global'' (Todd Rundgren album), 2015 * Bruno ...

. Applying these insights to the fields of education in management, operations and sales growth, Read has held roles as a former executive director of

Ernst & Young Ernst & Young Global Limited, trade name EY, is a multinational professional services partnership headquartered in London, England. EY is one of the largest professional services networks in the world. Along with Deloitte, KPMG and Pricewaterh ...

'
revenue growth assurance practice
as founder of sales and marketing consulting and training firm SalesLabs; as visiting professor to the Russian Presidential Academy of National Economy and Public Administration (

RANEPA The Russian Presidential Academy of National Economy and Public Administration (RANEPA) is a federal state-funded institution of higher education located in Moscow, Russia. With the merger of ANE, RAPA, 12 other regional civil service academies ...

) in Moscow and Kingston University Business School in London. As Chair o
EdX
he designer coaching programs to guide school heads in developing the traits of an "Architect Leader", revealed by research published in the

Harvard Business Review ''Harvard Business Review'' (''HBR'') is a general management magazine published by Harvard Business Publishing, a wholly owned subsidiary of Harvard University. ''HBR'' is published six times a year and is headquartered in Brighton, Massach ...

to be the most effective leadership style for the education sector. When seeking an effective delivery technique, he field tested theories published by The Royal Society on how neuroscience affects the adult brain's capacity to learn new skills: the result was the Alpha-Gamma Learning Standard, which thereafter played a key part in Read's training programs. From 2019 he served as interim CEO and chancellor of vocational education and training colleg
Capital College
in Australia. His models for education, management, sales and leadership have been featured in newspapers, magazines, radio and television news, including The European Financial Review, Canberra Business News, Dialogue Review,

The Age ''The Age'' is a daily newspaper in Melbourne, Australia, that has been published since 1854. Owned and published by Nine Entertainment, ''The Age'' primarily serves Victoria (Australia), Victoria, but copies also sell in Tasmania, the Austral ...

, SellingPower,

Fox News The Fox News Channel, abbreviated FNC, commonly known as Fox News, and stylized in all caps, is an American multinational conservative cable news television channel based in New York City. It is owned by Fox News Media, which itself is owne ...

ABC News ABC News is the news division of the American broadcast network ABC. Its flagship program is the daily evening newscast ''ABC World News Tonight, ABC World News Tonight with David Muir''; other programs include Breakfast television, morning ...

, South Africa's "Big Small Business Show" and the

British Academy of Management The British Academy of Management (BAM), founded in 1986, is a learned society dedicated to advancing the academic discipline of management in the United Kingdom. It is a member of the Academy of Social Sciences. The academy runs two peer-reviewe ...

. Read co-authored the business book
Selling to the C-Suite
(McGraw Hill, 2009). The foreword was written by SPIN Selling creator

Neil Rackham Neil Rackham is an author, consultant and academic. His writing focuses on "consultative selling," an approach he pioneered and documented in his book SPIN Selling (McGraw-Hill). Rackham has been a visiting professor at the University of Portsmout ...

. An updated 10-year anniversary edition was released in 2019. Read's sequel
Target Opportunity Selling
was published by McGraw Hill in 2014. In 2023 Read face
controversy
in the Australian press for launching a Vocational Education think tank and marketing agency

as a private enterprise to fill a gap in Australia's education market. A separate government-funded group that promoted eight tertiary universities, known as the

Group of Eight The Group of Eight (G8) was an inter-governmental political forum from 1997 until 2014. It had formed from incorporating Russia into the Group of Seven, or G7, and returned to its previous name after Russia left in 2014. The forum originated ...

, voiced concern that although Read's coalition of private colleges targeted a strata of education its universities did not service, brand confusion may result.

Awards

Read and the organizations he has led have received several industry awards. * 2005 Winner, Best Sales Trainer, International Business Awards * 2007 Winner, New Product & Product Management Awards, International Business Awards * 2010 Honoree, Education Leader of the Year, Stevie Awards for Sales & Customer Service * 2016 Bronze, New Products & Product Management Awards,

Stevie Awards The Stevie Awards are a set of eight business awards competitions staged annually by Stevie Awards, Inc., which grew to fourteen categories by 2017. They were created in 2002 for companies and business people. Its first program, ''The American B ...

* 2021 Winner, ACT International Education and Training Awards (Exporting Education to Asia)

References

{{DEFAULTSORT:Read, Nic Australian Latter Day Saints Living people Market researchers 1967 births Businesspeople from Aldershot People from Melbourne British emigrants to Australia