Niall McGarry is an Irish entrepreneur who was the owner and founder of JOE.ie and

Her.ie JOE (JOE.ie and JOE.co.uk) is a distributed social media publisher aimed at young people in Ireland and the UK, with over 2 million unique visitors per month. It is owned by Maximum Media. They are politically left-leaning. Background The pu ...

, male and female-focused websites in

Ireland Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...

. Both websites fell under the banner of Maximum Media, the umbrella company founded by McGarry, who owned and ran both sites. McGarry attended St. Gerald's College in Castlebar,

Mayo Mayo often refers to: * Mayonnaise, often shortened to "mayo" * Mayo Clinic, a medical center in Rochester, Minnesota, United States Mayo may also refer to: Places Antarctica * Mayo Peak, Marie Byrd Land Australia * Division of Mayo, an Aust ...

. He then studied at

Limerick Institute of Technology The Limerick Institute of Technology (LIT; ga, Institiúid Teicneolaíochta Luimnigh) was an institute of technology, located in Limerick, Ireland. The institute had five campuses that were located in Limerick, Thurles, Clonmel, as well as a r ...

with rugby union player

Jerry Flannery Jeremiah Paul Flannery (born 17 October 1978) is a former Irish rugby union player and current coach. During his playing career, Flannery, a hooker, played for Munster and Ireland, before being forced to retire in March 2012 due to injury prob ...

. After graduating in 2002 with a degree in

Marketing Management Marketing management is the Organizational studies, organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's mar ...

, McGarry worked for just over a year in advertising sales for a Galway Independent in

Galway City Galway ( ; ga, Gaillimh, ) is a city in the West of Ireland, in the province of Connacht, which is the county town of County Galway. It lies on the River Corrib between Lough Corrib and Galway Bay, and is the sixth most populous city o ...

Impact Media

In 2003 in joined forces with Tom Lynskey and founded Impact Media. The company grew and represented clients including

Supermacs Supermac's is an Irish fast food restaurant chain first opened in 1978. The first restaurant was located in Ballinasloe, County Galway, in the West of Ireland. As of 2019, the chain consists of a total of 118 restaurants spread throughout Irelan ...

Eircom Eircom Limited, trading as Eir ( ; stylised eir), is a large fixed, mobile and broadband telecommunications company in Ireland. The now privatised company, which is currently incorporated in Jersey, traces its origins to the Ireland's former ...

and

Radisson Hotels Radisson Hotels is an international hotel chain headquartered in the United States. A division of the Radisson Hotel Group, it operates the brands Radisson Blu, Radisson RED, Radisson Collection, Country Inn & Suites, and Park Inn by Radisso ...

. Having grown the company to a 20-strong workforce, McGarry and Lynskey sold the business to

Cork Cork or CORK may refer to: Materials * Cork (material), an impermeable buoyant plant product ** Cork (plug), a cylindrical or conical object used to seal a container ***Wine cork Places Ireland * Cork (city) ** Metropolitan Cork, also known as G ...

company H+A Marketing+PR in 2011.

JOE.IE

McGarry originally created JOE.ie in 2010, providing an online outlet for Irish males with an interest in areas like sport, tech, entertainment, motors and fashion. McGarry created Her.ie, a site that caters for Irish women in July 2012 and has achieved almost instant success, already attracting an audience of over 2.2 million unique visitors each month. In November 2019 McGarry announced that he was going to step away from executive involvement in the Irish business and he will focus instead on its business in the UK, where he launched with its Joe digital platform in 2015. He said he will work in conjunction with the existing management team in the UK. In May 2020 the joe.ie parent company went into examinership. In July 2020 it was bought out of administration by investment fund Greencastle Capital.

References

External links

* * *http://www.todayfm.com/Shows/Weekdays/Matt-Cooper/Matt-Cooper-Blog/10-04-23/Jerry_Flannery_and_his_new_Lads_Mag.aspx *http://www.broadsheet.ie/2012/04/11/will-it-be-like-that-girl-lego/ *https://www.siliconrepublic.com/play/joe-ie-discovers-his-feminine-side-creates-10-new-jobs-too *https://eoy.ie/entrepreneurs/niall-mcgarry-maximum-mediajoe-media/ *https://financehacks.ie/niall-mcgarry/ *https://www.irishtimes.com/business/media-and-marketing/joe-ie-owner-maximum-media-on-target-for-record-revenues-1.3334020 {{DEFAULTSORT:McGarry, Niall 1978 births Living people Irish businesspeople Irish mass media company founders Businesspeople in advertising People from Castlebar People educated at St Gerald's College, Castlebar