''Ni Noma '' is the 2016 Tanzanian

dramedy Comedy drama, also known by the portmanteau ''dramedy'', is a genre of dramatic works that combines elements of comedy and drama. The modern, scripted-television examples tend to have more humorous bits than simple comic relief seen in a typical ...

starring

Elizabeth Michael Elizabeth Michael (Lulu) (born April 16, 1995) is a Tanzanian actress. In 2013, she won the Zanzibar International Film Festival award for Best Actress for "Woman Of Principles". She also won 2016 Africa Magic Viewers Choice Awards for Best Movi ...

and supporting actors Kulwa Kikumbe and Isarito Mwakalikamo.

Synopsis

Angela is a young beautiful woman who uses her beauty to live a lavish lifestyle by conning men. One day her investment suddenly dumps her and Angela decides to take the conning game to the next level by getting a job in a corporate company by seducing the boss. Without any of the skills she was hired to have, she relies on an intelligent security guard named Steve to do her office work. What she doesn't realize is that her past is about to catch up to her and change her life forever.

Cast

as Angela *Isarito Mwakalikamo as Steven *Kulwa Kikumba as Daniel

Production

Ni Noma was shot in

Dar Es Salaam Dar es Salaam (; from ar, دَار السَّلَام, Dâr es-Selâm, lit=Abode of Peace) or commonly known as Dar, is the largest city and financial hub of Tanzania. It is also the capital of Dar es Salaam Region. With a population of over s ...

Tanzania Tanzania (; ), officially the United Republic of Tanzania ( sw, Jamhuri ya Muungano wa Tanzania), is a country in East Africa within the African Great Lakes region. It borders Uganda to the north; Kenya to the northeast; Comoro Islands and ...

, and was produced by Proin Promotions Tanzania Ltd.

Principal photography Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production. Personnel Besides the main film personnel, such as actor ...

was released in 2015 during the shooting. The film produced by actress

and it is her third film to put effort as a producer.

Promotion

The movie was teased on social networks. In July before the release of the movie,

(Lulu) the producer of the movie made a media tour so as to promote the movie. She did a tour at Bongo5.com, one of the biggest Tanzanian websites. She also made a tour with director Karabani at Clouds Tv to promote the movie. She also made a tour at BBC Swahili radio.

Release

The first teaser trailer was released on May 24, 2016 on Proin Promotions' YouTube channel, and lead actress/producer

then uploaded different teasers on various social networks. The official trailer for the movie was released on June 23, 2017 on Proin Promotions' YouTube channel. The movie was officially released on July 15, 2016 online; people could buy the movie by downloading the application ''ProinBox''. On June 12, 2020 The producer and leading actress of the movie

admitted that the movie did not meet a number of viewers due to the platform used to sell the movie. Therefore was uploaded on YouTube channel of Elizabeth Michael ,the movie received more than 1 million views with positive reviews in less than a week making it the first Tanzanian movie to do so.

References

{{authority control 2016 romantic comedy-drama films Tanzanian comedy-drama films Films shot in Tanzania Films set in Tanzania Nonlinear narrative films 2016 drama films