Next Plateau Entertainment (formerly Next Plateau Records) is an American

record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produ ...

that currently operates in association with

Republic Records Republic Records is a New York City–based American record label owned by Universal Music Group (UMG). It was founded by Avery Lipman and Monte Lipman as an independent label in 1995, and was acquired by UMG in 2000. Republic was initially an ...

Background

1980s New York City-based independent label Next Plateau Records began in the early 1980s and ultimately became a successful independent label. Writers and producers signed to the record company include John Robie, who produced C-bank’s single, “One More Shot”. The company also signed the female rap act

Salt-N-Pepa Salt-N-Pepa (also stylized as Salt 'N' Pepa or Salt 'N Pepa) is an American hip-hop group formed in New York City in 1985, that comprised Salt (Cheryl James), Pepa (Sandra Denton), and DJ Spinderella (Deidra Roper). Their debut album, ''Hot, C ...

, who went on to score several hits on the US Hot 100 including the songs " Push It" and Shake Your Thang, and freestyle act Sweet Sensation, which had a hit with the song “I’m Hooked On You”. 1990s During the 1990s Next Plateau had several hits on the American charts and some international charts with Paperboy’s “Ditty”; Sybil’s “Don’t Make Me Over” and “Walk On By”; Boy Krazy’s “That’s What Love Can Do”; KWS’s “Please Don’t Go”; and with their biggest act, the female trio Salt-N-Pepa, with hits such as "Expression", "Do You Want Me", and “Let’s Talk About Sex”. In 1996, Next Plateau was distributed by

Roadrunner Records Roadrunner Records is an American record label focused on heavy metal and hard rock bands. Founded in the Netherlands in 1980, it is now a division of Warner Music Group and is based in New York City. History The label was launched in 1980 in t ...

, which at the time was distributed by

RED Distribution RED Music, stylized RED MUSIC, formerly RED Distribution, LLC (Relativity Entertainment Distribution) was a Sony-owned sales and marketing division that merged under The Orchard in 2017. RED previously handled releases for more than sixty i ...

. The company's assets (excluding the company's name) were later sold to

PolyGram Records PolyGram N.V. was a multinational entertainment company and major music record label formerly based in the Netherlands. It was founded in 1962 as the Grammophon-Philips Group by Dutch corporation Philips and German corporation Siemens, to be a ...

, Roadrunner, and

Warner/Chappell Music Warner Chappell Music, Inc. is an American music publishing company and a subsidiary of the Warner Music Group. Warner Chappell Music's catalogue consists of over 1.4 million compositions and 65,000 composers, with offices in over 40 countries. ...

in 1999, thus dissolving the label. 2000s In 2004, Next Plateau was restarted by company founder Eddie O’Loughlin, who signed dance music twins

Nina Sky Nina Sky is an American musical duo consisting of identical twins Nicole and Natalie Albino. Their debut single "Move Ya Body", released from their self-titled debut album in 2004, was a success, reaching number four on the ''Billboard'' Hot 10 ...

. Next Plateau now focused on electro, dance, and trance music. Next Plateau’s Eddie O’Loughlin also has an A&R consultancy role in selecting the artists, songs, and producers for

NBC The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...

's "The Voice" television show.

Founder

Eddie O'Loughlin is the president and founder of Next Plateau Entertainment and previously co-founded the successful

Midland International Records Midland International Records (later Midsong International Records) was a US record label founded in 1974 by Eddie O'Loughlin and Bob Reno. The label was best known for the hit records " Doctor's Orders" by Carol Douglas, " Fly, Robin, Fly" and " ...

for

RCA The RCA Corporation was a major American electronics company, which was founded as the Radio Corporation of America in 1919. It was initially a patent trust owned by General Electric (GE), Westinghouse, AT&T Corporation and United Fruit Comp ...

. O'Loughlin has a reputation for being a hands-on music executive. Celebrities that have worked with him, but not necessarily part of Next Plateau, include

John Travolta John Joseph Travolta (born February 18, 1954) is an American actor. He came to public attention during the 1970s, appearing on the television sitcom ''Welcome Back, Kotter'' (1975–1979) and starring in the box office successes ''Carrie'' (19 ...

Carol Douglas Carol Douglas (born April 7, 1948) is an American singer whose hit " Doctor's Orders" (1974) was a pioneering track in the disco genre. Early life and acting career Carol Douglas was born in Bedford–Stuyvesant, Brooklyn, New York City, Unite ...

Silver Convention Silver Convention were a German Euro disco recording act of the 1970s. The group was originally named Silver Bird Convention or Silver Bird. Career The group was initiated in Munich by producers and songwriters Sylvester Levay and Michael Kunze ...

, Jenny Burton, Sharon Brown, Salt-N-Pepa, Paperboy, Sybil, Sweet Sensation, KWS, and

. Eddie O, as he is known in the business, is a member of ASCAP, a voting member of the Rock and Roll Hall of Fame, and the Grammy organization NARAS.

Artists

Current

* JTX *

Sarah McLeod (musician) Sarah Yvette McLeod (born 1 February 1973) is an Australian singer-songwriter known both for her solo work and as the singer/guitarist of rock band The Superjesus. McLeod's first solo release, '' Beauty Was a Tiger'' was released in September ...

Madcon Madcon is a Norwegian musical duo formed in 1992 by Yosef Wolde-Mariam and Tshawe Baqwa. They have released eight albums as of 2022. They are best known for the 2007 cover of " Beggin'" by The Four Seasons and the 2015 single " Don't Worry" feat ...

Crazy Frog Crazy Frog (originally known as The Annoying Thing) is a Swedish CGI-animated character and Eurodance musician created in 2003 by actor and playwright Erik Wernquist. Marketed by the ringtone provider Jamba!, the character was originally creat ...

Jamesy P Jamesy P (born James Morgan, 18 May 1970) is a Vincentian musician (and former barber) who released a soca single in 2002 titled "Nookie". Its 2005 release was a hit, reaching No. 14 on the UK Singles Chart, as well as becoming the biggest song ...

Patrizio Buanne Patrizio Franco Buanne (born 20 September 1978) is an Italian-Austrian baritone singer, songwriter, and producer. Biography Early life Patrizio Buanne was born in Vienna, Austria to Franco and Alina Buanne; he spent his childhood living and t ...

Staci Flood Staci Beth Codorniz Lavine Costa de Souza Flood (born December 10, 1974) is an American singer, dancer, and model best known for her lead dance roles in the music videos "Bailamos" by Enrique Iglesias (1999) and "Rock Your Body" by Justin Timber ...

* T2 *

Gareth Emery Gareth Thomas Rhys Emery (born 18 July 1980) is a British trance producer and DJ. He is best known for his three studio albums: '' Northern Lights'', ''Drive'' and '' 100 Reasons to Live'', and winning the prestigious A State of Trance Tune o ...

Antoine Clamaran Antoine Clamaran-Danzelle (; born 8 November 1964) is a French house music producer, DJ and remixer. Clamaran was born in Neuilly-sur-Seine. In the early 1990s, his local fame interested Maximum FM, the leading parisian dance radio station at that ...

Ian Carey Ian Harshman (September 13, 1975 – August 19, 2021), better known by his stage name Ian Carey, was an American house DJ, musician, and record producer based in Miami, Florida. Biography Carey grew up in Hancock, Maryland, graduating from Hanco ...

Mary Sarah Mary Sarah Gross (born July 7, 1995), known professionally as Mary Sarah, is a country music singer and songwriter. She started what would become her career with performances local to her region, before being picked up by Kidz Bop in 2007. Aft ...

Some Former Acts

* 4 P.M. *

Antoinette Antoinette is a given name, that is a diminutive feminine form of Antoine and Antonia (from Latin ''Antonius''). People with the name include: Nobles * Antoinette de Maignelais, Baroness of Villequier by marriage (1434–1474), mistress of C ...

*Black Rock & Ron *HellRazor aka Robert S *

Boy Krazy Boy Krazy was a New York City-based girl group that saw brief fame in 1991, and again in 1993 with their hit single "That's What Love Can Do". Career The group was put together through auditions by a management company in New York. Boy Krazy f ...

Jenny Burton Jenny Burton (born November 18, 1957, New York City, New York) is an American Rhythm and blues, R&B singing, singer who had several hits on the United States, US ''Billboard (magazine), Billboard'' dance Record chart, chart. Career She was lea ...

C-Bank John Robie is a musician, producer and songwriter who has produced and/or written for a wildly diverse array of artists such as Chaka Khan, New Order, UB40, Cabaret Voltaire, Soulsonic Force, Boy George, C Bank, Planet Patrol, Quadrant 6, La ...

* KWS *

Andrea Martin Andrea Louise Martin (born January 15, 1947) is an American-Canadian actress, singer, and comedian, best known for her work in the television series '' SCTV'' and ''Great News''. She has appeared in films such as '' Black Christmas'' (1974), ''W ...

Paperboy A paperboy is someoneoften an older child or adolescentwho distributes printed newspapers to homes or offices on a regular route, usually by bicycle or automobile. In Western nations during the heyday of print newspapers during the early 20th ...

*Scotty D * Sweet Sensation * Sybil *

Ultramagnetic MC's The Ultramagnetic MCs is an American hip hop group based in The Bronx, New York City. Founded by Kool Keith, the group also includes Ced Gee, TR Love, and Moe Love. Tim Dog became an unofficial member in 1989. In 1990, DJ Jaycee was added as ...

Ottawan Ottawan is a French pop music duo, who had the hit singles " D.I.S.C.O." and "Hands Up (Give Me Your Heart)" in the early 1980s. Fronted by Patrick Jean-Baptiste and Annette Eltice, they were masterminded through a cooperation between French pro ...

*Derelect Camp

Background

Founder

Artists

Current

Some Former Acts

Related Links

See also