Nexcare is
3M's personal health care brand. The brand competes with
Johnson & Johnson's
Band-Aid brand in the
adhesive bandage and
first aid market. The brand also sells similar products such as
bandages,
gauze
Gauze is a thin, translucent fabric with a loose open weave. In technical terms "gauze" is a weave structure in which the weft yarns are arranged in pairs and are crossed before and after each warp yarn keeping the weft firmly in place ...
,
surgical tape,
cold sore treatment and
liquid bandage products.
The brand has used a mascot called "Nexcare Nana", an elderly stunt woman, to demonstrate the durability of the products. Since 2017, they are an official supplier of
USA Swimming. In 2018, as part of an ad campaign for the brand called "Tough Love" intended to prompt parents not to be over-cautious about their children's play, 3M signed ''
American Ninja Warrior'' contestant Jessie Graf as a spokeswoman. The brand is also a sponsor of the
American Red Cross
The American Red Cross (ARC), also known as the American National Red Cross, is a non-profit humanitarian organization that provides emergency assistance, disaster relief, and disaster preparedness education in the United States. It is the desig ...
's observation of World Donor Day to encourage blood donation.
See also
*
Elastoplast
*
Curad
References
External links
3M US: Nexcare Home
Health care brands
3M brands
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