Nextag was an independent

price comparison service A comparison shopping website, sometimes called a price comparison website, price analysis tool, comparison shopping agent, shopbot, aggregator or comparison shopping engine, is a vertical search engine that shoppers use to filter and compare produ ...

website for products, travel, and education. It started originally as a website where buyers and sellers could negotiate prices for computers and electronics products. Since 2000, the current

business model A business model describes how an organization creates, delivers, and captures value,''Business Model Generation'', Alexander Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, self-published, 2010 in economic, social, ...

has focused on

comparison shopping Shopping is an activity in which a customer browses the available goods or services presented by one or more retailers with the potential intent to purchase a suitable selection of them. A typology of shopper types has been developed by scho ...

. NexTag also owned Hamburg, Germany based Guenstiger.de. It provided unique and accurate functionality o
tracking historical prices
of a product across various sellers. In June 2007,

Providence Equity Partners Providence Equity Partners L.L.C. is a specialist private equity firm, private equity investment firm focused on media, communications, education, technology investments across North America and Europe. The firm specializes in growth-oriented pri ...

purchased a two-thirds majority of the company. Los Angeles based private equity firm

Regent A regent (from Latin : ruling, governing) is a person appointed to govern a state '' pro tempore'' (Latin: 'for the time being') because the monarch is a minor, absent, incapacitated or unable to discharge the powers and duties of the monarchy ...

purchased the company in March 2015. Nextag's headquarters were in

Redwood Shores, California Redwood Shores is a waterfront community in Redwood City, California, along the western shore of San Francisco Bay on the San Francisco Peninsula in San Mateo County. Redwood Shores is the home of several major technology companies, including Ora ...

. The Nextag.com web site went offline on 28 December 2018.

Awards and recognition

It was ranked by ''Time'' magazine as one of the fifty best websites of 2008. ''Time'' magazine called Nextag the "plainest comparative-shopping site on the Web", but commended it for quick and comprehensive shopping search results. Nextag not only provided customers with product reviews, but also, it provided the price history for each product. As of 28 March 2018, it was ranked one of the "10 Top Price Comparison Websites" by Shopify.com.

Acquisitions

In November 2010, Nextag announced the acquisition of nextcoupons.com, a

Santa Monica, California Santa Monica (; Spanish language, Spanish: ''Santa Mónica'') is a city in Los Angeles County, California, Los Angeles County, situated along Santa Monica Bay on California's South Coast (California), South Coast. Santa Monica's 2020 United Sta ...

-based coupon company. This was a way for Nextag to bring in more talent and resources. In April 2011, Nextag acquired Germany's Guenstiger.de GmbH, the leading online comparison shopping website in Europe's market. In October 2011, Nextag acquired

thingbuzz Thingbuzz is the first real-time search and discovery shopping platform based on social media information generated on Twitter, the microblogging service. ThingBuzz was founded in 2009 in Benicia, California. Thingbuzz was purchased by Nextag, the ...

, a real-time social shopping platform that tracks the conversation about products in the social media sphere, in a bid to socialize the online shopping experience for its users. At the very end of that year, FanSnap was acquired by Nextag.Constine, Josh
Ticket Search Engine FanSnap Acquired By Shopping Site NexTag, But Employees May Get $0
''TechCrunch'' 2011-12-08. Retrieved on 2014-11-13 This was the fifth acquisition in only 15 months. According to former Nextag CEO Jeffrey Katz, these acquisitions enabled Nextag to be a one-stop ecommerce shop for various products including tickets.

References

External links

{{Official website Comparison shopping websites Internet search engines Financial services companies established in 1999 Companies based in Redwood City, California Online marketplaces of the United States Private equity portfolio companies Providence Equity Partners companies 1999 establishments in California