{{distinguish, National Network (newspaper)
The Newspaper National Network LP (NNN) was a marketing partnership of the top 25 newspaper companies in the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
and the
Newspaper Association of America
The News Media Alliance (formerly known as the Newspaper Association of America until 2016newspapers
A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background.
Newspapers can cover a wide variety of fields such as politics, business, sports ...
for print and online. The group was headquartered in
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
.
NNN was formed in 1994 by a cross-industry effort to reverse a long-term decline in national advertising in newspapers. Former
New York City School Chancellor
The New York City Schools Chancellor (formally "Chancellor of the New York City Department of Education") is the head of the New York City Department of Education. The Chancellor is appointed by the Mayor, and serves at the Mayor's pleasure. The ...
Cathie Black
Cathleen Prunty "Cathie" Black (born April 26, 1944) is a former New York City Schools Chancellor. On April 7, 2011, Black stepped down from her position after 95 days on the job. Her appointment to replace longtime Chancellor Joel Klein was anno ...
was instrumental in NNN's inception.
After careful study, the leading newspaper companies in America and the
Newspaper Association of America
The News Media Alliance (formerly known as the Newspaper Association of America until 2016advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
in newspapers. Its scope expanded, and since 1994 NNN has placed over $2 billion in newspaper advertising campaigns.
NNN's shareholder companies owned most all major market newspapers, including the
New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
,
Los Angeles Times
The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...
, and
Washington Post
''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...
. NNN's is focused on 16 vertical categories of advertising where newspapers receive less than 10% of total media spending. In 2003, the NNN shareholder partners collectively reaffirmed their support of NNN by adopting a new mission and operating principles.
NNN ceased operations on June 30, 2016.