NewsWhip is a

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...

engagement tracking firm created by Paul Quigley and Andrew Mullaney in 2011. The company tracks content by amount and location of user engagement and also tracks audience interests and changes in interests over time. __FORCETOC__

History

Paul Quigley and Andrew Mullaney founded NewsWhip in April 2011. In September, they joined the National Digital Research Centre's LaunchPad Accelerator Program and later moved to

Dogpatch Labs Dogpatch Labs is a startup and innovation hub located in the CHQ building, in the Silicon Docks area of Dublin, supporting the startup ecosystem through incubation and acceleration programmes, educational events and a tech community of over 500 ...

Dublin Dublin (; , or ) is the capital and largest city of Republic of Ireland, Ireland. On a bay at the mouth of the River Liffey, it is in the Provinces of Ireland, province of Leinster, bordered on the south by the Dublin Mountains, a part of th ...

. In 2012, NewsWhip received undisclosed angel investments from the NDRC, Hal Philipp, and Shane Naughton. In 2013, NewsWhip raised

seed money Seed money, sometimes known as seed funding or seed capital, is a form of securities offering in which an investor invests capital in a startup company in exchange for an equity stake or convertible note stake in the company. The term ''seed'' su ...

of €825,000 from

Allied Irish Banks Allied Irish Banks, p.l.c. is one of the so-called Big Four commercial banks in Ireland. AIB offers a full range of personal, business and corporate banking services. The bank also offers a range of general insurance products such as home, trav ...

Seed Capital Fund, Hal Philipp,

Hannes Þór Smárason Hannes Smárason is an Icelandic executive and entrepreneur who served as the Executive Vice President and Senior Business and Finance Officer of deCODE genetics from in late 1900s and the early 2000s and the Chairman and CEO of Icelandair and ...

Enterprise Ireland Enterprise Ireland is an Irish state economic development agency focused on helping Irish-owned business deliver new export sales. The aim of Enterprise Ireland is . History Enterprise Ireland was established by the Industrial Development (E ...

and others. In 2017, NewsWhip raised $6.4 million in series A funding, led by Tribal Ventures and including investors the

Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. newspa ...

, Japanese publisher

The Asahi Shimbun is one of the four largest newspapers in Japan. Founded in 1879, it is also one of the oldest newspapers in Japan and Asia, and is considered a newspaper of record for Japan. Its circulation, which was 4.57 million for its morning edition and ...

and AIB Seed Capital Fund. NewsWhip opened their U.S office in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

in 2014, at

NeueHouse NeueHouse is a company that provides collaborative workspace, private offices, event and meeting space and a social scene for culture in New York and Los Angeles. History NeueHouse was founded in 2011 in New York by Joshua Abram, Alan Murray an ...

, 110 East 25th Street, New York, NY 10010.

Products and services

NewsWhip tracks news stories on social media platforms and their engagement rates and levels. The company also stores data over time to analyze for its customers. In 2012, NewsWhip launched its first product, Spike, a tool intended for use by newsrooms and those in marketing and

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. P ...

, as it tracks or sorts news postings by topic, language, location posted, time posted, social media platform, and engagement rate over time. In 2017, NewsWhip opened its historical database of audience engagement since 2014 as a beta product, Analytics, which also allows sorting by time frame and subject matter. NewsWhip also publishes monthly rankings of the top content publishes on social media platforms. The rankings have been used in articles on

new media New media describes communication technologies that enable or enhance interaction between users as well as interaction between users and content. In the middle of the 1990s, the phrase "new media" became widely used as part of a sales pitch for ...

, technology, politics, and journalism and in articles on social media analysis. NewsWhip has worked with PR agencies, media organizations and

NGOs A non-governmental organization (NGO) or non-governmental organisation (see spelling differences) is an organization that generally is formed independent from government. They are typically nonprofit entities, and many of them are active in h ...

, including the

Condé Nast Condé Nast () is a global mass media company founded in 1909 by Condé Montrose Nast, and owned by Advance Publications. Its headquarters are located at One World Trade Center in the Financial District of Lower Manhattan. The company's media ...

The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...

Amnesty International Amnesty International (also referred to as Amnesty or AI) is an international non-governmental organization focused on human rights, with its headquarters in the United Kingdom. The organization says it has more than ten million members and sup ...

Médecins Sans Frontières (MSF; pronounced ), also known as Doctors Without Borders, is a humanitarian medical non-governmental organisation (NGO) or charity of French origin known for its projects in conflict zones and in countries affected by endemic diseases. M ...

, and the

WHO Who or WHO may refer to: * Who (pronoun), an interrogative or relative pronoun * Who?, one of the Five Ws in journalism * World Health Organization Arts and entertainment Fictional characters * Who, a creature in the Dr. Seuss book '' Horton He ...

References

{{Reflist News aggregators Social media companies Analytics companies Irish companies established in 2011