The

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...

"Newport (Ymerodraeth State of Mind)" is a parody of the Jay-Z and

Alicia Keys Alicia Augello Cook (born January 25, 1981), known professionally as Alicia Keys, is an American singer, songwriter, and pianist. A classically trained pianist, Keys started composing songs when she was 12 and was signed at 15 years old by Col ...

song "

Empire State of Mind "Empire State of Mind" is a song performed by American rapper Jay-Z featuring American singer Alicia Keys from the former's 11th studio album, ''The Blueprint 3'' (2009). It was released on October 20, 2009. Produced by Al Shux, the song feature ...

," replacing references to the "Empire State" of New York with references to the city of Newport in South Wales. The word "ymerodraeth" means "empire" in

Welsh Welsh may refer to: Related to Wales * Welsh, referring or related to Wales * Welsh language, a Brittonic Celtic language spoken in Wales * Welsh people People * Welsh (surname) * Sometimes used as a synonym for the ancient Britons (Celtic peop ...

Production and release

The video was directed by the London-based filmmaker MJ Delaney, and featured London-based actors Alex Warren and Terema Wainwright, rapping and singing respectively. The lyrics were written by Tom Williams, Leo Sloley and MJ Delaney. Published on the web on 20 July 2010, the video went viral and was featured by

BBC News BBC News is an operational business division of the British Broadcasting Corporation (BBC) responsible for the gathering and broadcasting of news and current affairs in the UK and around the world. The department is the world's largest broad ...

. By the middle of August 2010, nearly 2.5 million people had watched it on

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...

. YouTube removed the video on 10 August due to a copyright claim by

music publisher A music publisher is a type of publisher that specializes in distributing music. Music publishers originally published sheet music. When copyright became legally protected, music publishers started to play a role in the management of the intellect ...

EMI Music Publishing EMI Music Publishing Ltd. is a British multinational music publishing company headquartered in London, owned by parent company Sony Corporation of America. In May 2018, Sony Music Publishing agreed to increase its stake in EMI to 90%, pending ...

. The lack of a

fair dealing Fair dealing is a limitation and exception to the exclusive rights granted by copyright law to the author of a creative work. Fair dealing is found in many of the common law jurisdictions of the Commonwealth of Nations. Fair dealing is an en ...

exclusion for parody works, exercised by EMI in their takedown notice, was cited in the Hargreaves Review on Copyright, commissioned by the Newport-based Intellectual Property Office. The review evolved into the Copyright (Public Administration) Regulations 2014. The song includes references to Welsh celebrities such as Shirley Bassey,

Craig Bellamy Craig Douglas Bellamy (born 13 July 1979) is a Welsh former professional footballer who played as a forward and is current assistant manager at EFL Championship side Burnley. Born in Cardiff, Bellamy began his senior playing career with Norw ...

and

Gavin Henson Gavin Lloyd Henson (born 1 February 1982) is a Welsh former professional rugby union player, who played as a fly-half, fullback and inside centre. Between 2000 and 2019 he played for Llanelli, Swansea RFC, the Ospreys, Saracens, Toulon, Ca ...

, and to Welsh stereotypes such as

Welsh rarebit Welsh rarebit or Welsh rabbit ( or ) is a dish consisting of a hot cheese-based sauce served over slices of toasted bread. The original 18th-century name of the dish was the jocular "Welsh rabbit", which was later reinterpreted as "rarebit", ...

and leeks, along with Newport references such as Newport Gwent Dragons and the

A4042 road The A4042 is a trunk road that runs from Abergavenny to Newport in south Wales. Route Starting at the junction of the A40 and A465 south of Abergavenny, the A4042 travels south towards Little Mill north of Pontypool. This section is a sing ...

. Warren and Wainwright were greeted with applause when they performed the song in Newport at the 2010 Newport Cityfest. Josie d'Arby is name-checked with the explanation: "Yes, it's strange, we didn't know either - Thankyou Wikipedia!"

Responses

Newport-based rap group

Goldie Lookin Chain Goldie Lookin Chain are a Welsh comedy hip hop group from Newport, south-east Wales. The group produces humorous, controversial and often explicit songs that satirise hip hop, today's consumer society, the "chav" culture and life in Newpo ...

released a "parody of a parody" video in response titled "You're Not From Newport", alleging that their rivals lacked local knowledge. The song was the inspiration for actor Russell Gomer's parody "Ain't Seen Ruthin Yet", based on the song You Ain't Seen Nothing Yet by

Bachman–Turner Overdrive Bachman–Turner Overdrive, often abbreviated BTO, were a Canadian rock band from Winnipeg, Manitoba, founded by Randy Bachman, Robbie Bachman and Fred Turner in 1973. Their 1970s catalogue included five top-40 albums and six US top-40 sing ...

and the town of

Ruthin Ruthin ( ; cy, Rhuthun) is a market town and community in Denbighshire, Wales, in the south of the Vale of Clwyd. It is Denbighshire's county town. The town, castle and St Peter's Square lie on a hill, skirted by villages such as Pwllglas and ...

Denbighshire Denbighshire ( ; cy, Sir Ddinbych; ) is a county in the north-east of Wales. Its borders differ from the historic county of the same name. This part of Wales contains the country's oldest known evidence of habitation – Pontnewydd (Bontnewy ...

Comic Relief Comic relief is the inclusion of a humorous character, scene, or witty dialogue in an otherwise serious work, often to relieve tension. Definition Comic relief usually means a releasing of emotional or other tension resulting from a comic epis ...

2011 included a new parody video directed by MJ Delaney featuring Welsh celebrities lip-synching to the song, including Josie d'Arby and Steve Jones who were namechecked in the original parody. It is available to download via iTunes. Other celebrities were

Paul Whitehouse Paul Julian Whitehouse (born 17 May 1958) is a Welsh actor, writer and comedian. He was one of the main stars of the BBC sketch comedy series '' The Fast Show'', and has also starred with Harry Enfield in the shows ''Harry & Paul'' and ''Harr ...

Siân Lloyd Siân Mary Lloyd (born 3 July 1958) is a Welsh television presenter and meteorologist from Maesteg. She was the United Kingdom's longest-serving female weather forecaster, having appeared on ITV Weather for 24 years, from 1990 until 2014. B ...

Connie Fisher Connie Fisher (born 17 June 1983) is a British actress, singer and TV presenter, who won the BBC One talent contest, '' How Do You Solve a Problem Like Maria?'' On 15 November 2006, she opened to excellent reviews in the part of Maria von Trapp ...

John Humphrys Desmond John Humphrys (born 17 August 1943) is a Welsh broadcaster. From 1981 to 1987 he was the main presenter for the '' Nine O'Clock News'', the flagship BBC News television programme, and from 1987 until 2019 he presented on the BBC Radio 4 ...

Gethin Jones Gethin Clifford Jones (born 12 February 1978) is a Welsh television presenter. He was an active rugby union player while at Manchester Metropolitan University and, after graduation, he began his television career on Welsh language channel S4C a ...

Helen Lederer Helen Margaret Lederer (born 24 September 1954) is an English comedian, writer and actress who emerged as part of the alternative comedy boom at the beginning of the 1980s. Among her television credits are the BBC2 sketch series ''Naked Video'' ...

Robbie Savage Robert William Savage (born 18 October 1974) is a Welsh former professional footballer who played as a midfielder, now a football pundit and director of football at club Macclesfield. During his career he played predominantly as a midfielder, ...

Anneka Rice Anne Lucinda Hartley Rice (born 4 October 1958), known professionally as Anneka Rice, is a Welsh-born television and radio presenter, broadcaster, journalist and painter. Early life and education Rice was born in Cowbridge, Glamorgan, Wale ...

Ruth Madoc Ruth Madoc (born Margaret Ruth Llewellyn Baker; 16 April 1943 – 9 December 2022) was a British actress who had a career on stage and screen spanning over 60 years. She was best known for her role as Gladys Pugh in the BBC television comedy '' ...

Tim Vincent Tim Vincent (born Timothy Russell Walker; 4 November 1972) is a Welsh actor and television presenter. He appeared on the children's programme ''Blue Peter'' between 1993 and 1997 and has presented several Miss World contests. For several years, ...

Howard Marks Dennis Howard Marks (13 August 1945 – 10 April 2016) was a Welsh drug smuggler and author who achieved notoriety as an international cannabis smuggler through high-profile court cases. At his peak he claimed to have been smuggling consignmen ...

, Gareth Jones, Lisa Rogers,

Helen Adams Helen Adams (born 30 May 1978) is a Welsh television personality who rose to fame in the United Kingdom when she was chosen to be a contestant on the second series of the reality television show '' Big Brother'', in 2001. ''Big Brother'' Adam ...

Max Boyce Maxwell Boyce, (born 27 September 1943) is a Welsh comedian, singer and entertainer. He rose to fame in the mid-1970s with an act that combined musical comedy with his passion for rugby union and his origins in a South Wales mining community ...

Joe Calzaghe Joseph William Calzaghe ( ; born 23 March 1972) is a Welsh former professional boxer who competed from 1993 to 2008. He held world championships in two weight classes, including the unified WBA (Undisputed), WBC, IBF, WBO, '' Ring'' magazin ...

, Dirty Sanchez,

Wynne Evans Wynne Evans BEM MStJ (born 27 January 1972) is a Welsh singer and actor, known for his role as Gio Compario and laterly himself in the Go.compare insurance adverts on television in the United Kingdom. Evans sang the role of Ubaldo Piangi i ...

Colin Jackson Colin Ray Jackson, (born 18 February 1967) is a Welsh former sprint and hurdling athlete who specialised in the 110 metres hurdles. During a career in which he represented Great Britain and Wales, he won an Olympic silver medal, became wo ...

Grant Nicholas Grantley Jonathan "Grant" Nicholas (born 12 November 1967) is a Welsh musician, and lead singer and guitarist of the rock band Feeder. Early years Nicholas was born in Newport, South Wales, but grew up in Pwllmeyric, near Chepstow. He was educ ...

Shakin' Stevens Michael Barratt (born 4 March 1948), known professionally as Shakin' Stevens, is a Welsh singer and songwriter. He was the UK's biggest-selling singles artist of the 1980s. His recording and performing career began in the late 1960s, althoug ...

Michael Sheen Michael Christopher Sheen OBE (born 5 February 1969) is a Welsh actor, television producer and political activist. After training at London's Royal Academy of Dramatic Art (RADA), he worked mainly in theatre throughout the 1990s with stage rol ...

Imogen Thomas Imogen Mary Thomas (born 29 November 1982) is a Welsh model and television personality. She won the Miss Wales award in 2003, and appeared on the seventh series of Channel 4 reality television programme '' Big Brother'' in 2006. In 2011, her a ...

Bonnie Tyler Gaynor Sullivan (née Hopkins; born 8 June 1951), known professionally as Bonnie Tyler, is a Welsh singer who is known for her distinctive husky voice. Tyler came to prominence with the release of her 1977 album '' The World Starts Tonight'' a ...

Alex Jones Alexander Emerick Jones (born February 11, 1974) is an American far-right and alt-right radio show host and prominent conspiracy theorist. He hosts ''The Alex Jones Show'' from Austin, Texas, which the Genesis Communications Network broadcas ...

and

Ian Woosnam Ian Harold Woosnam (born 2 March 1958) is a Welsh professional golfer. Nicknamed 'Woosie', Woosnam was one of the "Big Five" generation of European golfers, all born within 12 months of one another, all of whom have won majors, and made Europe ...

References

External links

* {{youtube, ZJwzRV3AU9Q, Newport State of Mind - Red Nose Day 2011 published by

2010s music videos Musical parodies Culture in Newport, Wales Songs about Wales Viral videos