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The ''New York Sports Express'', sometimes abbreviated ''NYSX'', was a free publication distributed from April 2003 to July 2004 as a sister paper to the ''
New York Press ''New York Press'' was a free alternative weekly in New York City, which was published from 1988 to 2011. The ''Press'' strove to create a rivalry with the ''Village Voice''. ''Press'' editors claimed to have tried to hire away writer Nat Hent ...
''. The
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
,
USA The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
publication was designed to take an entertaining look at topical sports stories, in contrast to most sports publications at that time, whose sportswriters took themselves more seriously. However, its existence was short-lived; the paper was shut down in July 2004.


Chronology

In December 2002, the Avalon Equity Partners investment group purchased the ''
New York Press ''New York Press'' was a free alternative weekly in New York City, which was published from 1988 to 2011. The ''Press'' strove to create a rivalry with the ''Village Voice''. ''Press'' editors claimed to have tried to hire away writer Nat Hent ...
'' and were looking to launch new publications to take their purchase in additional directions. In April 2003, 60,000 copies of the ''New York Sports Express'' were placed in bright orange newsstand boxes as the initial circulation of this free sports weekly. The bright orange newsstand boxes created a conflict between the ''New York Sports Express'' and ''The L Magazine'', a new free bimonthly guide to events. Hoping to distinguish themselves on corners crowded with other news boxes, both bought bright orange ones and placed about 400 of them on the streets just weeks apart in April. The coincidence became a running joke between the publications. However, the running joke did not last that long. In early July, 2004, Avalon Equity Partners decided to shut down the weekly ''New York Sports Express'' because they "wanted to concentrate on (their) core property, ''New York Press''." In late July, 2004, 65,000 copies of the last issue of ''New York Sports Express'' were distributed.Kelly, Keith J. (July 15, 2004). ''
New York Post The ''New York Post'' (''NY Post'') is a conservative daily tabloid newspaper published in New York City. The ''Post'' also operates NYPost.com, the celebrity gossip site PageSix.com, and the entertainment site Decider.com. It was established ...
''
Express Stop: Publisher Kills Sports Weekly.
' Business Section; Pg. 35.


See also

*
Media of New York City New York City has been called the media capital of the world. The media of New York City are internationally influential and include some of the most important newspapers, largest publishing houses, biggest record companies, and most prolific t ...


References

{{reflist Alternative weekly newspapers published in the United States New York Sports Express New York Sports Express Sports mass media in the United States New York Sports Express New York Sports Express Publications disestablished in 2004 2003 establishments in New York City 2004 disestablishments in New York (state)