New York Pizza is a Dutch fast-food chain specialising in

pizzas Pizza (, ) is a dish of Italian origin consisting of a usually round, flat base of leavened wheat-based dough topped with tomatoes, cheese, and often various other ingredients (such as various types of sausage, anchovies, mushrooms, onions ...

. The individual outlets are operated by franchisees. In 2021, New York Pizza was acquired by the Norwegian company

Orkla Orkla may refer to: Places * Orkla (river), a river in Trøndelag county, Norway Business * Orkla Group (or ''Orkla ASA''), a large Norwegian company * Orkla Mining Company, a historic company in Norway * Orkla Metall, a former smelting company in ...

and transferred to Consumer & Financial Investments together with the Finnish company

Kotipizza Kotipizza Oyj is the largest pizza restaurant chain in the Nordic countries. ' is Finnish and translates as "home". Kotipizza is part of Kotipizza Group, and it operates a chain of pizza franchises in Finland. In 2021, there were 290 Kotipizza re ...

History

Led by Richard Abram and brothers Max and Philippe Vorst, the company opened its doors in 1993 with a branch on the

Spui A single-point urban interchange (SPUI, or ), also called a single-point interchange (SPI) or single-point diamond interchange (SPDI), is a type of highway interchange. The design was created in order to help move large volumes of traffic thro ...

in Amsterdam. The chain started delivering in 1996 and now has more than 200 delivery and takeaway locations. Besides pizza, the assortment also includes

pasta Pasta (, ; ) is a type of food typically made from an unleavened dough of wheat flour mixed with water or eggs, and formed into sheets or other shapes, then cooked by boiling or baking. Rice flour, or legumes such as beans or lentils, are som ...

, sandwiches and salads. In 2000, the Mama Joe Pizza and Pasta chain was taken over. The formula is based on the

franchise Franchise may refer to: Business and law * Franchising, a business method that involves licensing of trademarks and methods of doing business to franchisees * Franchise, a privilege to operate a type of business such as a cable television p ...

principle. New York Pizza has its own wholesaler and dough factory, called Euro Pizza Products, which also supplies dough to other chains in Europe.

Distribution in Europe

In 2014, the first German branch was opened in

Cologne Cologne ( ; german: Köln ; ksh, Kölle ) is the largest city of the German western States of Germany, state of North Rhine-Westphalia (NRW) and the List of cities in Germany by population, fourth-most populous city of Germany with 1.1 m ...

. After only three years, operations were discontinued. In March 2018, a new attempt was launched again in Cologne. In 2020, a branch was also opened in

Leuven Leuven (, ) or Louvain (, , ; german: link=no, Löwen ) is the capital and largest city of the province of Flemish Brabant in the Flemish Region of Belgium. It is located about east of Brussels. The municipality itself comprises the historic ...

, Belgium. After the takeover of New York Pizza by Orkla, a takeover battle began in Germany. In September, Stückwerk was taken over, and a month later, the Pizza Planet and Flying Pizza chains were also acquired. As a result, the number of branches in Germany rose from 4 to 107.

References

{{Reflist Fast-food restaurants