"New Thing" is a song and single by musician

Rye Rye Ryeisha Berrain (born November 25, 1990), known by her stage name Rye Rye, is an American rapper, singer, dancer and actress. Signed to N.E.E.T. Recordings, she released her first mixtape RYEot PowRR in 2011 and her anticipated debut album ''Go! P ...

. It was recorded and released in 2011 by

N.E.E.T. Recordings N.E.E.T. Recordings was a vanity record label of Sri Lankan English hip hop recording artist M.I.A. as an imprint of Interscope Records in 2008. N.E.E.T. is an acronym for " Not in Education, Employment or Training". The first artist signed to ...

and

Interscope Records Interscope Records is an American record label owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture with Atlantic Records of Warner Mus ...

with an accompanying music video. The song's release precedes the release of her debut album ''

Go! Pop! Bang! ''Go! Pop! Bang!'' is the debut studio album by American rapper Rye Rye. It was released on N.E.E.T. Recordings, an imprint of Interscope Records. The album was originally scheduled for release in 2009, but it has since been delayed several times, ...

''. "New Thing" appears as a promo for designer

Prabal Gurung Prabal Gurung ( ne, प्रवल गुरुङ) (born 1979) is a Singapore–born Nepalese–American fashion designer based in New York City. Early life and education Gurung was born on March 31, 1979, in Singapore to Nepali parents and ...

's 2012 Resort Collection and in the 2011

Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...

"Women Go All In" advert. The song samples lyrics from the song "

Sunshowers "Sunshowers" is a song by British musician M.I.A. from her debut studio album, ''Arular''. It was written and produced by Maya "M.I.A." Arulpragasam, Ross Orton, Steve Mackey, August Darnell and Stony Jr. Browder, with additional vocals and pr ...

" by M.I.A. Gurung, who cites Rye Rye as his muse, wanted the artist to showcase his work "in a way that highlighted its bright and graphic elements".

Music video

The music video premiered on Stylelist. It subsequently premiered on

VEVO Vevo ( , an abbreviation for "Video Evolution", stylized as VEVO until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, di ...

and

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

on July 1, 2011. The video features Rye Rye and several dancers dancing

Baltimore club Baltimore club, also called Bmore club, Bmore house or simply Bmore, is a fusion of breakbeat and house genres. It is often referred to as a blend of hip hop and chopped, staccato house music. It was created in Baltimore, Maryland, United States ...

dance moves on a stage, with lights in the background and clothes inspired by Gurung's line. Gurung wanted Rye Rye, an early muse of the designer to showcase his designs in the video, for he felt the musician's unique style, graphics and music complimented his work. In other scenes, Rye Rye dances and rap/sings to the camera with different backdrops.

Credits

*Vocals, songwriting - Rye Rye

References

2011 singles Rye Rye songs Songs written by M.I.A. (rapper) Electronic songs Interscope Records singles {{2011-single-stub