NewHive was both a social network and a creation engine for

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content. It was a web platform that encouraged users to develop their own creative content that had been coined by NewHive as, ''expressions''. Many members of the NewHive community were productive artists with established practices, creating, “A critical framework around post-internet art practices by engaging with the art world and contemporary society".

Features

The NewHive site used

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, and

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in a user-friendly interface. The site was hosted by

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's cloud services. Though simple but powerful on-line tools that could be learned quickly, NewHive allowed text, links, photos, videos, drawings, music, GIFs, and more to be composed into website collages. It also allowed embedding of material from

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, and so on. GIFs could be combined into single scrolling pages, which NewHive called GIF walls. When you saved a page on the site, you could add tags or allow others to remix them to help them reach a broader audience or you could leave it private. NewHive was involved with new practices in contemporary art since its launch, fostering trends and allowing for the creation of thousands of art works. In addition to working with curators and promoting works created by users, it regularly commissioned multimedia mixtapes, singles, zines, ebooks, curated exhibitions, and solo projects by emerging and established artists engaged with the Internet. NewHive also worked in partnership with organizations like Asylum Arts, the Goethe-Institut and the

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Revenue model

NewHive was backed by private investors and was free to use, and ads were never placed on expressions but NewHive hoped to eventually sell new tools to the creators who used them as one of their means to raise revenue. CEO Zach Verdin said, “In addition to a marketplace that will allow third-party developers to create applications, extensions and widgets; the New Hive will provide services…such as customized URLs and personally branded hives...

History

The concept behind NewHive was developed in 2008 by cofounders Zach Verdin, Cara Bucciferro, Abram Clark, and Andrew Sorkin and was on-line in private beta in November 2011. Seed funding of $100,000 was obtained from private donors including SV Angel in 2012 allowing the platform to be launched in beta followed by a public launch on February 18, 2014. Visual artists, like

Molly Soda Amalia Soto, known as Molly Soda, is a Brooklyn-based internet performance artist. Soda works across a variety of digital platforms, producing selfies videos, GIFs, zines, and web-based performance art, which are presented both online and in g ...

and Labanna Babalon, were among the first people to appear on NewHive. NewHive ceased active operations in 2018.

References

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