Never Again (The Midway State Song)
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"Never Again" is a song by
The Midway State The Midway State is a Canadian alternative rock band from Collingwood, Ontario, Collingwood and Wasaga Beach, Ontario, signed to Remedy Records for North America and to Universal Music Publishing Group, Universal Publishing for the world outside. ...
off their first studio album
Holes A hole is an opening in or through a particular medium, usually a solid body. Holes occur through natural and artificial processes, and may be useful for various purposes, or may represent a problem needing to be addressed in many fields of en ...
. In 2009, the song reached  30 on the Canadian Hot 100 and was certified as a gold digital single by
Music Canada Music Canada (formerly Canadian Recording Industry Association (CRIA)) is a non-profit trade organization that was founded 9 April 1963 to represent the interests of companies that record, manufacture, produce, and distribute music in Canada. It a ...
.


Reception

"Never Again" received mixed reception from reviewers. Michael Crewe praised lead singer
Nathan Ferraro Nathan or Natan may refer to: People *Nathan (given name), including a list of people and characters with this name *Nathan (surname) *Nathan (prophet), a person in the Hebrew Bible *Nathan (son of David), biblical figure, son of King David and ...
for creating an energetic song with his "soaring falsetto", while The Beat Review opined that the song was too generic and that the band was unknown to listeners. Alternatively, The Beat Review compared the band's piano performance to Keane and
The Fray The Fray is an American rock band from Denver, Colorado, formed in 2002 by schoolmates Isaac Slade and Joe King. Their debut album, ''How to Save a Life'' released in 2005, was certified double platinum by the RIAA and platinum in Australia, ...
. Similarly, Arjun S. Ravi of Indiecision also compared The Midway State's piano rift to The Fray, and said that "Never Again" had a "simple piano-driven melody that builds into an arena-sized chorus".


Music video

In the music video released by the band, the lead singer is looking for and reassembling the missing pieces of his girlfriend while he and the band perform at the lower platform of
Bay A bay is a recessed, coastal body of water that directly connects to a larger main body of water, such as an ocean, a lake, or another bay. A large bay is usually called a Gulf (geography), gulf, sea, sound (geography), sound, or bight (geogra ...
station in Toronto.


Awards and Certifications

In 2009, "Never Again" was certified gold by
Music Canada Music Canada (formerly Canadian Recording Industry Association (CRIA)) is a non-profit trade organization that was founded 9 April 1963 to represent the interests of companies that record, manufacture, produce, and distribute music in Canada. It a ...
for reaching 20,000 downloads, with 5,000 of the downloads being sold in Canada. The same year, "Never Again" won the
VideoFACT Award The following is a list of the MuchMusic Video Awards winners for the " VideoFACT Award", also called the "VideoFACT Best Independent Video Award" in 2008 and "VideoFACT Indie Video of the Year" in 2009 after merging the " Best Independent Video ...
at the
MuchMusic Video Awards The iHeartRadio MMVAs were an annual awards show broadcast on Much to honour the year's best music videos that was last held in 2018. Originally debuting in 1990 as the Canadian Music Video Awards, the awards were renamed in 1995 to the MuchMu ...
and was nominated for favourite video at the
Canadian Independent Music Awards The Canadian Independent Music Awards, also known as the Independent Music Awards or Indies, are national awards presented annually to musicians to acknowledge their artistic and technical achievements in all aspects of music. They were first inaug ...
. The following year, the song was nominated for the adult contemporary category at the 2010
Canadian Radio Music Awards The Canadian Radio Music Awards were an annual series of awards presented by the Canadian Association of Broadcasters that was part of Canadian Music Week Canadian Music Week (or CMW) is an industry conference and music festival held over ten ...
.


Popular culture

The piano melody of "Never Again" was chosen as an
automatic ring back Automatic ring back is a service offered by phone companies. On making a telephone call to a number that is engaged, automatic ring back is a service provided by the telephone company whereby, when the called number becomes available, the caller is ...
by
Rogers Wireless Rogers Wireless Inc. is a Canadian mobile network operator, wireless telephone company headquartered in Toronto, providing service nationally throughout Canada. It is a wholly owned subsidiary of Rogers Communications. The company had revenues of ...
.


Charts


References


External links

{{authority control 2008 singles 2008 songs