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Network 10 (commonly known as Ten Network, Channel 10 or simply 10) is an Australian
commercial television network Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship. It was the United States′ first model of radio (an ...
owned by
Ten Network Holdings Ten Network Holdings Ltd, commonly referred as Paramount Australia & New Zealand, is a major media company in Australia. Headquartered in Sydney, its major asset is Network 10, a free-to-air television network. Formerly a public company listed ...
, a division of the
Paramount Networks UK & Australia Paramount Networks UK & Australia (formerly ViacomCBS Networks UK & Australia) is a subsidiary of Paramount Global. The unit launched in 2020 and is based in London, United Kingdom, with a local office in Sydney, Australia. Units See also ...
subsidiary of
Paramount Global Paramount Global (doing business as Paramount) is an American multinational mass media and entertainment conglomerate owned and operated by National Amusements (79.4%) and headquartered at One Astor Plaza in Midtown Manhattan, New York. I ...
. One of five national
free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the FTA Receiver, appropriate receiving equipment to receive the signal and view or listen to the content without requiring ...
networks, 10's
owned-and-operated station In the broadcasting industry, an owned-and-operated station (frequently abbreviated as an O&O) usually refers to a television or radio station owned by the network with which it is associated. This distinguishes such a station from an affiliate ...
s can be found in the state capital cities of
Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountain ...
,
Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...
,
Brisbane Brisbane ( ) is the capital and most populous city of the states and territories of Australia, Australian state of Queensland, and the list of cities in Australia by population, third-most populous city in Australia and Oceania, with a populati ...
,
Adelaide Adelaide ( ) is the capital city of South Australia, the state's largest city and the fifth-most populous city in Australia. "Adelaide" may refer to either Greater Adelaide (including the Adelaide Hills) or the Adelaide city centre. The dem ...
and
Perth Perth is the capital and largest city of the Australian state of Western Australia. It is the fourth most populous city in Australia and Oceania, with a population of 2.1 million (80% of the state) living in Greater Perth in 2020. Perth is ...
while affiliates extend the network to regional areas of the country. As of 2022, Network 10 is the fourth-rated television network in Australia, behind the
Seven Network The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air Television broadcasting in Australia, television network. It is owned by Seven West Media, Seven West Media Limited, and is one of ...
,
Nine Network The Nine Network (stylised 9Network, commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of five main free-to-air television netw ...
, ABC TV and ahead of SBS.


History


Origins

From the introduction of TV in 1956 until 1965 there were three television networks in Australia, the National Television Network (now the Nine Network), the Australian Television Network (now the Seven Network), and the public ABC National Television Service (now ABC TV). In the early 1960s, the
Australian Government The Australian Government, also known as the Commonwealth Government, is the national government of Australia, a federal parliamentary constitutional monarchy. Like other Westminster-style systems of government, the Australian Government i ...
began canvassing the idea of licensing a third commercial television station in each capital city. This decision was seen by some as a way for the government to defuse growing public dissatisfaction with the dominance of imported overseas programming and the paucity of local content. The first of these third licences was granted to United Telecasters (a consortium of Amalgamated Wireless, Colonial Sugar Refining Company,
Email Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic ( digital) version of, or counterpart to, mail, at a time when "mail" meant ...
,
Bank of New South Wales The Bank of New South Wales (BNSW), also known commonly as The Wales, was the first bank in Australia, being established in Sydney in 1817 and situated on Broadway, New South Wales, Broadway. During the 19th century, the bank opened branches ...
and the
NRMA NRMA (formerly National Roads and Motorists' Association) is an Australian organisation offering roadside assistance, advocacy for motorists and road-users, motoring advice, car servicing, International Driving Permits, travel and other services ...
) on 4 April 1963. Structurally, the Australian television industry was closely modelled on the two-tiered system that had been in place in Australian radio since the late 1930s. One tier consisted of a network of publicly funded television stations run by the ABC, which was funded by government budget allocation and (until 1972) by fees from television viewer licences. The second tier consisted of the commercial networks and independent stations owned by private operators, whose income came from selling advertising time.


Launch

The network was launched as ATV-0 in
Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...
opened on 1 August 1964 and was owned by the Ansett Transport Industries, which at the time owned one of Australia's two domestic airlines. TEN-10 in Sydney, which opened on 5 April 1965, was originally owned by United Telecasters, which also in July that year opened
TVQ TVQ is the Brisbane television station of Network 10 in Australia. History In April 1964, the Postmaster-General's Department granted Universal Telecasters a broadcasting licence. The channel was allocated channel 0 (the 0 was pronounced as ...
-0 in
Brisbane Brisbane ( ) is the capital and most populous city of the states and territories of Australia, Australian state of Queensland, and the list of cities in Australia by population, third-most populous city in Australia and Oceania, with a populati ...
. Also opened later that month was
SAS-10 SAS, formerly SAS-7 and before that SAS-10, is a television station in Adelaide, South Australia. It is part of the Seven Network. History SAS-7 was originally known as SAS-10, an affiliate of what became Network Ten. It commenced broadcasting ...
, serving the city of
Adelaide Adelaide ( ) is the capital city of South Australia, the state's largest city and the fifth-most populous city in Australia. "Adelaide" may refer to either Greater Adelaide (including the Adelaide Hills) or the Adelaide city centre. The dem ...
. The new television network was initially dubbed the Independent Television System or ITS, but in 1970 adopted the title The 0-10 Network, which reflected the channels used by the first two stations launched in the group, ATV and TEN. Melbourne's ATV was the first station of the network to stage colour broadcasts in 1967, the broadcast was that of the horse races in
Pakenham, Victoria Pakenham is a suburb of Melbourne in Victoria (Australia), Victoria, Australia, south-east of Melbourne's Melbourne city centre, Central Business District and the most populous city of the Shire of Cardinia. Pakenham recorded a population of 54 ...
, which was seen by network and RCA executives and invited members of the media and press. This would the first of many test colour telecasts for the station, and in tribute to this event, the 0-10 Network adopted the ''First in Colour'' slogan in 1974, within months before 1 March 1975 transition to colour broadcasting.


1970–1988: Expansion and original run

For its first five years, the 0-10 Network led a hand-to-mouth existence. By the beginning of the 1970s the network was in a precarious financial position and there were predictions that it would fail. In 1971, the 0-10 Network first aired ''
Young Talent Time ''Young Talent Time'' is an Australian television variety program produced by Lewis-Young Productions and screened on Network Ten. The original series ran from 1971 until 1988 and was hosted by singer-songwriter and record producer Johnny Youn ...
'', which was a huge ratings success, and ran for 17 years. However, the network's true financial reprise came about due to the fact that the controversial adult soap opera serial ''
Number 96 96 (ninety-six) is the natural number following 95 and preceding 97. It is a number that appears the same when turned upside down. In mathematics 96 is: * an octagonal number. * a refactorable number. * an untouchable number. * a semiperfe ...
'', which premiered in March 1972 on the night that "Australian TV lost its virginity". The series broke new ground for Australian television and captured the imagination of viewers like few programs before or since. For the next three years it was consistently Australia's top-rating television program and, not surprisingly, its huge popularity attracted advertisers to Ten ''en masse'', with the result that its revenue increased significantly from $1 million in 1971 to more than $10 million in 1972. However, the pattern of ratings dominance was already set, and for most of the next five decades from the mid-1960s there was little deviation from the prevalent rankings, with the Nine Network typically in first place, the Seven Network second, 0-10 third and ABC TV fourth. The gradual evolution of Network Ten into its current form has its origins in the ongoing attempts by media mogul
Rupert Murdoch Keith Rupert Murdoch ( ; born 11 March 1931) is an Australian-born American business magnate. Through his company News Corp, he is the owner of hundreds of local, national, and international publishing outlets around the world, including ...
to acquire a prized commercial television licence in Australia's largest capital city market, Sydney. This began when Murdoch's
News Limited News Corp Australia is an Australian media conglomerate and wholly owned subsidiary of the American News Corp. One of Australia's largest media conglomerates, News Corp Australia employs more than 8,000 staff nationwide and approximately 3,0 ...
purchased the
Wollongong Wollongong ( ), colloquially referred to as The Gong, is a city located in the Illawarra region of New South Wales, Australia. The name is believed to originate from the Dharawal language, meaning either 'five islands/clouds', 'ground near wate ...
station
WIN-4 WIN is a television station serving southern New South Wales and the Australian Capital Territory. It is the flagship station of the WIN Television network. History Programming WIN Television broadcasts its programming from Nine Network, incl ...
in the early 1960s, around the same time he bought
Festival Records Festival Records (later known as Festival Mushroom Records) was an Australian recording and publishing company founded in Sydney, Australia, in 1952 and operated until 2005. Festival was a wholly owned subsidiary of News Limited from 1961 to ...
. In 1977, frustrated by regulatory blocks that prevented him from expanding into the Sydney market, Murdoch sold WIN and purchased a 46% share in Ten Sydney. In 1979, Murdoch made an unsuccessful takeover bid for the Melbourne-based
The Herald and Weekly Times The Herald and Weekly Times Pty Ltd (HWT) is a newspaper publishing company based in Melbourne, Australia. It is owned and operated by News Pty Ltd, which as News Ltd, purchased the HWT in 1987. Newspapers The HWT's newspaper interests date ba ...
media group, which originally owned HSV-7. Although the bid failed, he gained a 50% stake in
Ansett Ansett Australia was a major Australian airline group, based in Melbourne, Australia. The airline flew domestically within Australia and from the 1990s to destinations in Asia. After operating for 65 years, the airline was placed into adminis ...
, which thus gave him control of channel 0 in Melbourne. In 1979, 0-10 first aired the soap opera ''
Prisoner A prisoner (also known as an inmate or detainee) is a person who is deprived of liberty against their will. This can be by confinement, captivity, or forcible restraint. The term applies particularly to serving a prison sentence in a prison. ...
'', which was a huge ratings success. On 20 January 1980, the 0-10 Network became known as Network Ten to reflect ATV moving from channel 0 to channel 10 – although the Brisbane station continued to broadcast as
TVQ TVQ is the Brisbane television station of Network 10 in Australia. History In April 1964, the Postmaster-General's Department granted Universal Telecasters a broadcasting licence. The channel was allocated channel 0 (the 0 was pronounced as ...
-0 until 10 September 1988 when the station changed to TVQ-10. In 1987 Adelaide's Network Ten affiliate (SAS-10) and Seven Network affiliate (ADS-7) successfully negotiated to exchange affiliation rights and channel frequencies due to ownership problems. On 27 December 1987, the exchange came into effect and ADS-7, owned by the same owners as the main Network Ten stations, became ADS-10 with SAS-10 converting to SAS-7, operated by
TVW TVW is a television station broadcasting in Perth, Western Australia, wholly owned by Seven West Media. It was the first television station in Western Australia, commencing broadcasting on 16 October 1959. It broadcasts a modulated 64-QAM signa ...
-7 in Perth. When Murdoch became an American citizen in 1985 so that he could expand his media empire in the United States with the
Fox Foxes are small to medium-sized, omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull, upright, triangular ears, a pointed, slightly upturned snout, and a long bushy tail (or ''brush''). Twelve sp ...
network, Australia's media ownership laws obliged him to dispose of the flagship television stations, which were sold to
The Northern Star ''The Northern Star'' is a daily newspaper serving Lismore, New South Wales, Australia. The newspaper is owned by News Corp Australia. ''The Northern Star'' is circulated to Lismore and surrounding communities, from Tweed Heads to the north ...
, an offshoot of the
Westfield Group Westfield Group was an Australian shopping centre company that existed from 1960 to 2014, when it split into two independent companies: Scentre Group, which owns and operates the Australian and New Zealand Westfield shopping centre portfolio; ...
conglomerate controlled by property tycoon
Frank Lowy Sir Frank P. Lowy ( ; born 22 October 1930) is an Australian people, Australian-Israeli people, Israeli businessman of Jewish Slovakian-Hungarian origins and the former long-time Chairman of Westfield Corporation, a global shopping centre comp ...
. However, Westfield was badly hit by the stock market crash of 1987, and in 1989 sold Network Ten to a consortium led by Charles Curran and former television journalist Steve Cosser. The network became fully national in 1988 with the launch of
NEW-10 NEW is a television station broadcasting in Perth, Western Australia, and is a member of Network 10. Out of the three commercial stations, NEW generally rates the lowest overall, but usually rates highest in its target demographic (people aged 1 ...
in Perth, after the introduction of satellite facilities made it economical for the network to broadcast to Western Australia. Northern Star officially took hold of TVQ-10 later in the year because of swapping frequencies with neighbouring DDQ-0 in Toowoomba and rebranded CTC Canberra under the network banner in time for aggregation.


1989–1994: Receivership and relaunch

In 1989, Ten's ratings were in decline, so on 23 July 1989, recently recruited network boss Bob Shanks relaunched the network, re-branding it as 10 TV Australia, and introduced several new programs, including four new prime time game shows. However, by the end of 1989 the ratings had failed to improve and most of the new programs were cancelled, except for its Eyewitness News newscasts, ''
Neighbours ''Neighbours'' is an Australian television soap opera, which has aired since 18 March 1985. It was created by television executive Reg Watson. The Seven Network commissioned the show following the success of Watson's earlier soap '' Sons an ...
'' and '' E Street'' (debuting in late 1988). Meanwhile, owners Northern Star Holdings were having financial and regulatory problems. The company was subject to an inquiry by the Australian Broadcasting Tribunal in relation to media ownership rules and had run into financial difficulties following the 1987 stock market crash two years earlier. On 1 September 1989, Northern Star Holdings announced a major restructure to pay off debts and help restore profitability. The proposals included selling off the network's three smaller stations; ADS Adelaide, NEW Perth and CTC Canberra to Charles Curran's ''Capital Television Group''. The sale was complete on 27 October 1989, effectively splitting Northern Star's Network Ten in half. In September 1990, Northern Star filed for receivership and in January 1991, the network was re-branded back to Network Ten with the first version of its famous ''ten'' watermark logo. The network entered liquidation in May 1991. In 1992, the network's flagship stations were sold to the Canadian-based
Canwest Canwest Global Communications Corporation, which operated under the corporate name Canwest, was a major Canadian media conglomerate based in Winnipeg, Manitoba, with its head offices at Canwest Place. It held radio, television broadcasting an ...
media group, which held a controlling stake in the network until 2009. Also in 1992, the network commenced a strategy of targeting younger audiences. The Adelaide and Perth stations were re-acquired by the network in 1995.


1995–2007: Recovery and success

With the network having financially recovered,
Ten Network Holdings Ten Network Holdings Ltd, commonly referred as Paramount Australia & New Zealand, is a major media company in Australia. Headquartered in Sydney, its major asset is Network 10, a free-to-air television network. Formerly a public company listed ...
floated on the Australian Stock Exchange in 1998. At this time, Ten had affiliate broadcasting agreements with
Southern Cross Broadcasting Southern Cross Broadcasting (Australia) Limited was a diversified Australian media company, that owned and operated a variety of media businesses, primarily in radio and television. History Tony Bell was managing director of the business betwee ...
in southern New South Wales, regional Victoria and Tasmania, and with Telecasters Australia in northern New South Wales and regional Queensland. In 2001, Ten opened the doors to the ''
Big Brother Australia ''Big Brother Australia'' (also known simply as ''Big Brother'') is an Australian reality show based on the international '' Big Brother'' format created by John de Mol. Following the premise of other versions of the format, the show feature ...
'' house and with it reality television. The opening night of ''Big Brother'' became the most watched programs of the night. The trend was then followed by launching the Australian version of reality singing competition format Idols called ''
Australian Idol ''Australian Idol'' is an Australian singing competition, which began its first season in July 2003 and ended its initial run in November 2009. As part of the ''Idol'' franchise, Australian Idol originated from the reality program ''Pop Idol' ...
'' in 2003. Australian Idol was a hit for several years, lasting until 2009. In 2004, Network Ten enjoyed its best year since the 1970s, winning two ratings weeks (out of 40) and finishing second nationally only behind the
Nine Network The Nine Network (stylised 9Network, commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of five main free-to-air television netw ...
and well ahead of the
Seven Network The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air Television broadcasting in Australia, television network. It is owned by Seven West Media, Seven West Media Limited, and is one of ...
. This was a departure from previous years, in which it typically places third behind Nine and Seven in most other ratings years since 2000. In 2005, Canwest was in discussions with newspaper publisher
John Fairfax Holdings Fairfax Media was a media company in Australia and New Zealand, with investments in newspaper, magazines, radio and digital properties. The company was founded by John Fairfax as John Fairfax and Sons, who purchased ''The Sydney Morning Herald ...
about a possible sale of the network, after the federal government indicated it may consider relaxing Australia's media cross-ownership laws. Previously, newspaper owners could not own television stations in the same city. Fairfax owned the Seven Network until 1988, and had been looking for a way back into television for a long time. On 21 August 2005, the network celebrated its 40th birthday with a two-hour highlights package called ''Ten: Seriously 40'', which was hosted by
Bert Newton Albert Watson Newton (23 July 1938 – 30 October 2021) was an Australian media personality. He was a Logie Hall of Fame inductee, quadruple Gold Logie award-winning entertainer and radio, theatre and television personality and presenter. Newt ...
and
Rove McManus John Henry Michael McManus (born 21 January 1974), better known by the stage name Rove McManus, is an Australian triple Gold Logie award-winning comedian, television and radio presenter, producer and media personality. He was the host of the e ...
. On 27 October 2005, Network Ten announced that its long-running morning talk-variety program ''Good Morning Australia'' would be cancelled at the end of the year after a fourteen-year run. This ended host Bert Newtons 14-year association with Network Ten, although he was offered ongoing employment with the network, he announced that he would be returning to the Nine Network. 9''am with David & Kim'' replaced GMA as Ten's national morning program from 2006 to 2009. From 2006 to 2008, Ten was the official broadcaster of
Sydney New Year's Eve Sydney New Year's Eve is an annual New Year's Eve fireworks event in Sydney, Australia. The event currently consists of two fireworks shows, with an evening display known as the "Family Fireworks" held at 9:00 p.m. AEST, and the main "Midnight ...
. The rights returned to the Nine Network from 2009. On 7 August 2007, Network Ten and
Foxtel Foxtel is an Australian pay television company—operating in cable television, direct broadcast satellite television, and IPTV streaming services. It was formed in April 2018, superseding an earlier company from 1995. The service was establi ...
signed a new agreement allowing Ten's digital signal to be transmitted via Foxtel's cable and satellite services. Prior to this, Ten was only transmitted via cable on Foxtel in an analogue format and
Austar Austar was an Australian telecommunications company. Its main business activity was subscription television but it has also been involved with internet access and mobile phones. It was founded in 1995 under the name Community Entertainment Telev ...
in standard definition digital via Mystar. Similarly in October 2007, Network Ten and
Optus Singtel Optus Pty Limited (commonly referred to as Optus) is an Australian Telecommunications in Australia, telecommunications company headquartered in Macquarie Park, New South Wales, Australia. It is a wholly owned subsidiary of Singapore, Si ...
announced that Ten's digital signal would be available on its cable network from 1 December 2007. On 16 December 2007,
Ten HD 10 HD is an Australian free-to-air television channel that was originally launched on 16 December 2007 on channel 1. The channel was available to high definition digital television viewers through Network 10 owned-and-operated stations. The ...
was officially launched as a breakaway channel, becoming the first new commercial television channel in metropolitan areas of Australia since 1988. Ten HD ceased broadcasting on 25 March 2009 when it was replaced by what was a sports-only high-definition channel, One HD.


2009–2015: Canwest sale, multichannels launch

On 24 September 2009, Canwest announced that it was selling its 50.1% stake in Ten Network Holdings for $680 million, to pay down its significant debt. In late 2009, Canwest filed for creditor bankruptcy protection, due to
CA$ The Canadian dollar (symbol: $; code: CAD; french: dollar canadien) is the currency of Canada. It is abbreviated with the dollar sign $, there is no standard disambiguating form, but the abbreviation Can$ is often suggested by notable style g ...
4 billion mounting debt across radio, television broadcasting and publishing assets in several countries. On 20 October 2010, four years after he sold his shares in
PBL Media Nine Entertainment (registered as Nine Entertainment Co. Pty Ltd) is an Australian publicly listed media company with holdings in radio and television broadcasting, newspaper publications and digital media. It uses Nine as its corporate brandi ...
to private equity firm
CVC Asia Pacific CVC Capital Partners is a Luxembourg-based France, French private equity and investment advisory firm with approximately US$133 billion of assets under management and approximately €157 billion in secured commitments since inception across Amer ...
,
James Packer James Douglas Packer (born 8 September 1967) is an Australian billionaire businessman and investor. Packer is the son of Kerry Packer , a media mogul, and his wife, Roslyn Packer . He is the grandson of Sir Frank Packer. He inherited control o ...
purchased 16 per cent of Ten. Network Ten launched a new digital channel,
Eleven Eleven or 11 may refer to: *11 (number), the natural number following 10 and preceding 12 * one of the years 11 BC, AD 11, 1911, 2011, or any year ending in 11 Literature * ''Eleven'' (novel), a 2006 novel by British author David Llewellyn *'' ...
, on 11 January 2011. The channel is aimed at a "distinctly youthful" audience between the ages of 13 and 29. ''
Neighbours ''Neighbours'' is an Australian television soap opera, which has aired since 18 March 1985. It was created by television executive Reg Watson. The Seven Network commissioned the show following the success of Watson's earlier soap '' Sons an ...
'' and ''
The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer, Marge, Bart, Lisa, ...
'' were high-profile programs migrating from Ten to the new channel. The channel was a joint venture with
CBS Studios International Paramount Global Distribution Group or Paramount Global Content Distribution is the international television distribution arm of American media conglomerate, Paramount Global, originally established in 1962 as the international distribution divis ...
, which owned a 33% stake. On 8 May 2011, Ten relaunched its sports based channel
One 1 (one, unit, unity) is a number representing a single or the only entity. 1 is also a numerical digit and represents a single unit of counting or measurement. For example, a line segment of ''unit length'' is a line segment of length 1. I ...
, with general entertainment programming aimed at males taking over the schedule. It is aimed at a similar audience to
7mate 7mate is an Australian free-to-air digital television multichannel, which was launched by the Seven Network on 25 September 2010. The channel contains sport and regular programs aimed primarily to a male audience, with programming drawn from a c ...
. In 2012, Ten unsuccessfully launched many new programs. This led to Ten's ratings dropping to fourth place behind ABC TV for over thirty straight nights. The poor performance resulted in Chief Programming Officer David Mott's resignation. In late 2012, Ten reported a loss of $12.9m as it battled poor advertising markets and failed to hold larger audience numbers. They made positions at the station redundant and said that production may become centralised. Analogue broadcasts ceased in the regions on 10 December 2013. On 15 June 2015,
Foxtel Foxtel is an Australian pay television company—operating in cable television, direct broadcast satellite television, and IPTV streaming services. It was formed in April 2018, superseding an earlier company from 1995. The service was establi ...
(co-owned by
News Corp News Corporation, stylized as News Corp, is an American mass media and publishing company headquartered in Midtown Manhattan, New York City. The second incarnation of the News Corporation (1980–2013), original News Corporation, it was formed ...
) bought 15% shares in Ten Network Holdings, pending the approval from the ACCC. Prior to the acquisition, Discovery backed out from bidding partnership with Foxtel. In July 2015, Paul Anderson was announced as the new chief executive officer.


2016–2017: New affiliation and financial troubles

A high-definition simulcast of 10 was revived on 2 March 2016. As a result,
One 1 (one, unit, unity) is a number representing a single or the only entity. 1 is also a numerical digit and represents a single unit of counting or measurement. For example, a line segment of ''unit length'' is a line segment of length 1. I ...
, now known as 10 Bold, began broadcasting in standard definition only. On 29 April 2016, the
Nine Network The Nine Network (stylised 9Network, commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of five main free-to-air television netw ...
pulled its regional affiliation with
WIN Television WIN Television is an Australian television network owned by WIN Corporation that is based in Wollongong, New South Wales. WIN commenced transmissions on 18 March 1962 as a single television station covering the Wollongong region. The WIN Netwo ...
over a lawsuit involving its catch-up service
9Now 9Now is a video on demand, catch-up TV service run by the Nine Network in Australia. The service launched on 27 January 2016, replacing Nine's previous service 9Jumpin. 9Now offers online live streaming of Channel 9, 9Gem, 9Go!, 9Life and 9Rus ...
, and announced a new affiliation agreement with
Southern Cross Austereo Southern Cross Media Group Limited, doing business as Southern Cross Austereo, is an Australian media company which operates broadcast radio and television stations. It is the largest radio broadcaster in Australia, operating 86 radio station ...
, Ten's then-primary regional affiliate. Ten subsequently negotiated a five-year affiliation deal with WIN; the new affiliations took effect on 1 July, with WIN becoming the carrier of Network Ten programming in regional Queensland, Northern NSW, Southern NSW, Victoria, Tasmania, South Australia, Western Australia, the Australian Capital Territory and the Gold Coast. WIN owner and Ten's largest shareholder Bruce Gordon positioned himself to increase his ownership stake in Ten, subject to changes to media ownership laws being passed. Following Ten Network Holdings reporting a $232 million half year loss, billionaire shareholders
Lachlan Murdoch Lachlan Keith Murdoch (; born 8 September 1971) is a British-Australian businessman and mass media heir. He is the executive chairman of Nova Entertainment, co-chairman of News Corp, executive chairman and CEO of Fox Corporation, and the found ...
, Bruce Gordon and James Packer withdrew support for $250 million guaranteed loan that would help keep Ten out of receivership. This loan was intended to replace an existing guaranteed $200 million loan that was due to expire in December. On 13 June, Ten asked the
Australian Securities Exchange Australian Securities Exchange Ltd or ASX, is an Australian public company that operates Australia's primary securities exchange, the Australian Securities Exchange (sometimes referred to outside of Australia as, or confused within Australia as ...
that their stock be placed in a 48-hour trading halt while it assessed its options concerning receivership. It went into voluntary administration the following day. On 28 August 2017, Ten's administrators announced that the U.S. media company
CBS Corporation The second incarnation of CBS Corporation (the first being a short-lived rename of the Westinghouse Electric Corporation) was an American multinational media conglomerate with interests primarily in commercial broadcasting, publishing, and t ...
(which had a 33% share in the multichannel Eleven and was Ten's largest creditor) had entered into a binding agreement to purchase the company for $123 million. CBS refinanced Ten's existing debt including guarantor fees to billionaire shareholders James Packer, Lachlan Murdoch and Bruce Gordon, and existing loans from the Commonwealth Bank. Shareholders in Ten Network Holdings lost their investment. Gordon and Murdoch had also placed their own joint bid for the company, which was not endorsed by the administrators. At a meeting held on 12 September, Ten's creditors overwhelmingly voted in support of CBS' bid, citing concerns over Murdoch's previous management of Ten and talk of mass job cuts in the news department under Murdoch/Gordon ownership. The CBS acquisition was completed on 16 November 2017, when the shares of Ten Network Holdings were transferred to CBS Network Ten BV, a company registered in the Netherlands.


2017–present: CBS ownership and merger with Viacom, rebrand as Paramount Global

Following the CBS acquisition, the network became a division of CBS Studios International. Ten moved to commission more Australian content. The additional programs were financed by the savings from the dissolution of Ten's output agreement with 21st Century Fox. CBS also moved to re-establish an in-house advertising sales department for 2019, bringing to an end Ten's four-year period with the Foxtel-affiliated Multi Channel Network (MCN). One reason CBS acquired Ten was to assist the company to launch its CBS All Access streaming service in the Australian market. The service launched in December 2018 and was branded 10 All Access in the local market. On 31 October 2018, the network unveiled a new logo, replacing the "ten" wordmark used since 1991 with a stylised circle 10, and the network now referred to in text as Network 10. The new brand is used across all of Network 10's platforms and services, and was intended to reflect the broadcaster's positioning as an "adventurous alternative" with a "sense of fun". 10 also relaunched its multichannels Eleven and One as
10 Peach 10 Peach is an Australian free-to-air television channel operated by Network 10. It was launched on 11 January 2011 as Eleven. It is owned by ElevenCo, which was established as a joint venture between Ten Network Holdings and CBS Studios Inter ...
and
10 Boss 10 Bold is an Australian free-to-air digital television multichannel owned by Network 10. It originally launched on 26 March 2009 as One HD with a focus on broadcasting sports-based programming and events, but rebranded to One in April 2011 to ...
, with Boss focusing on dramatic programming and targeting an older adult audience, and Peach continuing to be targeted towards young adults. 10 Boss was forced to change its name to
10 Bold 10 Bold is an Australian free-to-air digital television multichannel owned by Network 10. It originally launched on 26 March 2009 as One HD with a focus on broadcasting sports-based programming and events, but rebranded to One in April 2011 to ...
on 10 December 2018 due to trademark conflicts with
Fairfax Media Fairfax Media was a media company in Australia and New Zealand, with investments in newspaper, magazines, radio and digital properties. The company was founded by John Fairfax as John Fairfax and Sons, who purchased ''The Sydney Morning Herald' ...
. On 4 December 2019, CBS Corporation completed a re-merger with fellow media conglomerate
Viacom Viacom, an abbreviation of Video and Audio Communications, may refer to: * Viacom (1952–2006), a former American media conglomerate * Viacom (2005–2019), a former company spun off from the original Viacom * Viacom18, a joint venture between Par ...
as
ViacomCBS Paramount Global (doing business as Paramount) is an American multinational mass media and entertainment conglomerate owned and operated by National Amusements (79.4%) and headquartered at One Astor Plaza in Midtown Manhattan, New York. I ...
; the two companies had previously separated in 2005. ViacomCBS subsequently began to integrate the companies' operations in Australia; in a reorganization of the
ViacomCBS Networks International Paramount International Networks (PIN) is the international division of Paramount Global. The division oversees the production, broadcasting and promotion of key Paramount's brands outside of the United States. These brands include Paramount Net ...
division, Network 10 would join its new sister network in the United Kingdom, Channel 5 (previously owned by Viacom) as part of
ViacomCBS Networks UK & Australia Paramount Networks UK & Australia (formerly ViacomCBS Networks UK & Australia) is a subsidiary of Paramount Global. The unit launched in 2020 and is based in London, United Kingdom, with a local office in Sydney, Australia. Units See als ...
in January 2020. The following month, it was announced that the former Viacom channels in Australia would be brought under the Network 10 sales department, moving away from Foxtel Media (formerly MCN) in April. Network 10 also began to co-commission new programmes with Channel 5, including the drama miniseries '' Lie With Me'' and documentary series ''The Royals Revealed''. In February 2022, it similarly announced that it had ordered a spin-off of CBS's drama franchise ''NCIS'' that would be set in Sydney. On 13 July 2020, it was announced that Network 10 would launch a third digital channel,
10 Shake 10 Shake is an Australian free-to-air digital television multichannel owned by Network 10. It launched on 27 September 2020 at 6am. The channel includes a mix of shows for people aged forty and under. It broadcasts programming for children fro ...
, on 27 September. The network will carry children's programmes in the daytime hours (drawing primarily television from
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...
), while evening and prime time hours will feature "edgy" series and films targeting young adults, including television programmes from
Comedy Central Comedy Central is an American basic cable channel owned by Paramount Global through its network division's MTV Entertainment Group unit, based in Manhattan. The channel is geared towards young adults aged 18–34 and carries comedy programming ...
and
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
, and CBS
late-night talk show A late-night talk show is a genre of talk show popular in the United States, where the format originated. It is generally structured around humorous monologues about the day's news, guest interviews, comedy sketches and music performances. It i ...
''
The Late Late Show with James Corden ''The Late Late Show with James Corden'' (also known as ''Late Late'') is an American late-night talk show on CBS. It is the fourth and current iteration of '' The Late Late Show''. Airing in the U.S. from Monday to Friday nights at 12:37:28am ...
''. In March 2021, 10 announced that it would return to
Southern Cross Austereo Southern Cross Media Group Limited, doing business as Southern Cross Austereo, is an Australian media company which operates broadcast radio and television stations. It is the largest radio broadcaster in Australia, operating 86 radio station ...
as its regional affiliate in most markets beginning on 1 July 2021, in a deal that will last at least two years. The agreement reversed 10's 2016 move to WIN, which had announced a long-term agreement to return to the Nine Network. On 15 February 2022, it was announced that ViacomCBS would be rebranding as Paramount Global as part of a wide rebrand strategy. Following this announcement, the ViacomCBS Networks International division was rebranded as Paramount Networks International. Network 10 joined Channel 5 as part of the rebrand of its respective division, now going under the name of
Paramount Networks UK & Australia Paramount Networks UK & Australia (formerly ViacomCBS Networks UK & Australia) is a subsidiary of Paramount Global. The unit launched in 2020 and is based in London, United Kingdom, with a local office in Sydney, Australia. Units See also ...
.


Programming


Local programs

Ten's current Australian program line-up consists of series such as: ''
Bondi Rescue ''Bondi Rescue'' is an Australian factual television program which was originally broadcast on Network 10 between 2006-2021 and will be broadcast on Paramount from 2023. The program follows the daily lives and routines of the Waverley Council p ...
'', ''
Australian Survivor ''Australian Survivor'' is an Australian adventure reality game show based on the international ''Survivor (franchise), Survivor'' format. Following the premise of other versions of the ''Survivor'' format, the show features a group of contesta ...
'', '' I'm A Celebrity...Get Me Out of Here!'', ''
The Masked Singer Australia ''The Masked Singer Australia'' is an Australian reality television Reality competition, singing competition show hosted that premiered on Network Ten, Network 10 on 23 September 2019. Hosted by Osher Günsberg, the show is based on the intern ...
'', ''
Gogglebox Australia ''Gogglebox Australia'' is an Australian reality television program. It is an adaptation of the British series of the same name. The series, which is produced by Shine Australia, is a co-production between subscription television (STV) channe ...
'' (with
Foxtel Foxtel is an Australian pay television company—operating in cable television, direct broadcast satellite television, and IPTV streaming services. It was formed in April 2018, superseding an earlier company from 1995. The service was establi ...
's
Lifestyle Lifestyle often refers to: * Lifestyle (sociology), the way a person lives * ''Otium'', ancient Roman concept of a lifestyle * Style of life (german: Lebensstil, link=no), dealing with the dynamics of personality Lifestyle may also refer to: Bu ...
), ''
Studio 10 ''Studio 10'' is an Australian morning talk show on Network 10. The show airs between 8:30am and noon on weekdays and a highlights show airs between 9:30am and noon on weekends. ''Studio 10'' is broadcast live from Network 10 Studios in Pyrm ...
'', ''
RPM Revolutions per minute (abbreviated rpm, RPM, rev/min, r/min, or with the notation min−1) is a unit of rotational speed or rotational frequency for rotating machines. Standards ISO 80000-3:2019 defines a unit of rotation as the dimensionl ...
'', '' Sports Tonight'', ''
The Amazing Race Australia ''The Amazing Race Australia'' is an Australian adventure reality game show based on the international ''Amazing Race'' franchise. Following the premise of other versions of the format, the show follows teams of two as they race around the wor ...
'', '' The Project'', ''
The Living Room The Living Room was a music venue on Metropolitan Avenue in the Williamsburg, Brooklyn, Williamsburg neighborhood of Brooklyn, which was originally established on Stanton Street of the Lower East Side in Manhattan, New York City in 1988. The Liv ...
'', '' Ambulance Australia'', ''
Todd Sampson's Body Hack ''Todd Sampson's Body Hack'' (also known as ''Body Hack'') is an Australian documentary television series which first premiered on 4 October 2016 on Network Ten. The series was renewed for a second season in November 2016 which was set to air ...
'', '' Hunted'', '' Shaun Micallef's Brain Eisteddfod'', ''
MasterChef Australia ''MasterChef Australia'' is an Australian competitive cooking reality show based on the original British ''MasterChef''. It is produced by Endemol Shine Australia and screens on Network 10. Restaurateur and chef Gary Mehigan, chef George Cal ...
'', '' The Bachelor Australia'', ''
The Bachelorette Australia ''The Bachelorette Australia'' is a reality television adaptation of the U.S. series of the same name, and a spin-off of '' The Bachelor Australia''. The series, hosted by Osher Günsberg, premiered on 23 September 2015 on Network 10. It was a ...
'', '' Bachelor in Paradise Australia'', ''
Have You Been Paying Attention? ''Have You Been Paying Attention?'' (abbreviated on social media as HYBPA? and stylised on-screen as Have you been paying attention? in sentence case) is an Australian panel game television quiz show on Network 10. The series, which is produced ...
'', '' The Cheap Seats'', '' The Cube'', ''
Dive Club ''Dive Club'' is an Australian teen drama television show, which premiered on 10 Shake from 29 May 2021 as a movie-length special. The series was distributed worldwide on Netflix on 3 September 2021. It follows a feisty group of teen divers who ...
'', ''
The Dog House Australia ''The Dog House Australia'' is an Australian factual show which first aired on Network 10 Network 10 (commonly known as Ten Network, Channel 10 or simply 10) is an Australian commercial television network owned by Ten Network Holdings, ...
'', '' First Dates Australia'', '' Would I Lie to You? Australia'', ''
The Real Love Boat ''The Real Love Boat'' is an American reality romance television series premiered on CBS, airing Wednesday nights beginning October 5, 2022, and is based on the original romantic comedy/drama television series ''The Love Boat'' that aired on ABC ...
'', '' The Challenge: Australia'', '' The Traitors'', ''The First Inventors'' and ''
Territory Cops ''Territory Cops'' is an Australian factual television show that looks at the work of the police in Northern Territory, Australia. This observational documentary series began on the Crime and Investigation Network, premiering on 11 October 2012. ...
''.


International programs

Current US programming that airs on 10 and its digital multichannels is sourced from 10's deals
Paramount International Networks Paramount International Networks (PIN) is the international division of Paramount Global. The division oversees the production, broadcasting and promotion of key Paramount's brands outside of the United States. These brands include Paramount Net ...
(owner) /
MTV Networks Paramount Media Networks (formerly known as Warner Cable Communications, Warner-Amex Satellite Entertainment, MTV Networks, Viacom Media Networks, and ViacomCBS Domestic Media Networks) is an American mass media division of Paramount Global tha ...
and
Nickelodeon International Paramount International Networks (PIN) is the international division of Paramount Global. The division oversees the production, broadcasting and promotion of key Paramount's brands outside of the United States. These brands include Paramount Net ...
(long running and shared with Paramount+; Nickelodeon shows only), Roadshow Films /
Village Roadshow Pictures Village Roadshow Pictures is the American subsidiary of the Australian co-producer and co-financier of major Hollywood motion pictures established in 1986. It is a division under Village Roadshow Entertainment Group (VREG), which in turn is o ...
and
Warner Bros. Television Distribution Warner Bros. Television Studios (operating under the name Warner Bros. Television; formerly known as Warner Bros. Television Division) is an American television production and distribution studio of the Warner Bros. Television Group division of ...
,
STX Entertainment STX Entertainment is a mini-major American entertainment and media company. Founded in March 2014 by film producer Robert Simonds, the studio produces film, television, and digital media projects. In April 2020, STX announced that it would merg ...
,
Lionsgate Lions Gate Entertainment Corporation, doing business as Lionsgate, is a Canadian-American entertainment company. It was formed by Frank Giustra on July 10, 1997, domiciled in Vancouver, British Columbia, Canada and is currently headquartered ...
,
Lantern Entertainment Lantern Entertainment, LLC is an American independent film studio. It was formed by Lantern Capital Partners after it acquired the assets of The Weinstein Company on July 16, 2018, after the latter company's bankruptcy filing (which was a resul ...
,
Transmission Films Transmission Films is an Australian and New Zealand film distribution company based in Sydney, Australia and Auckland, New Zealand founded in 2008 by Richard Payten and Andrew Mackie. History Transmission Films was founded in 2008 by Richard Pa ...
and various independent Studios. When it was independent, 10 had a long-standing relationship with
Paramount Global Distribution Group Paramount Global Distribution Group or Paramount Global Content Distribution is the international television distribution arm of American media conglomerate, Paramount Global, originally established in 1962 as the international distribution divis ...
for Australian rights to its content. On 30 October 2017, the network ceased its output deal as a side effect of the network's bankruptcy and CBS acquisition. The network would go on to lose their deal with
20th Century Fox 20th Century Studios, Inc. (previously known as 20th Century Fox) is an American film production company headquartered at the Fox Studio Lot in the Century City area of Los Angeles. As of 2019, it serves as a film production arm of Walt Dis ...
, and with it, the network's rights to ''
The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer, Marge, Bart, Lisa, ...
'', ''
Modern Family ''Modern Family'' is an American family sitcom television series created by Christopher Lloyd and Steven Levitan for the American Broadcasting Company. It ran for 11 seasons, from September 23, 2009, to April 8, 2020. It follows the lives of thr ...
'' and ''
Life in Pieces ''Life in Pieces'' is an American sitcom television series created by Justin Adler and which premiered on CBS on September 21, 2015 and concluded on June 27, 2019. The series was produced by 40 or 50 Years, Inc., Kapital Entertainment in associa ...
'', among many others. In 2018 however, 10 would create a new acquired programming deal with
Warner Bros. Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. D ...
and
Roadshow Roadshow theatrical release is a practice in which a film opened in a limited number of theaters in large cities. Road show or Road Show may also refer to: *''Antiques Roadshow'', a BBC TV series where antiques specialist travel around the country ...
, granting the network programming rights which they currently share with Nine. Due to the ViacomCBS merge in 2019, the rights to Paramount television and film programming is shared between the Nine Network, Network 10 and ABC. Nickelodeon television programming is also shared between 9Go!, 10 Shake, ABC Kids and
ABC ME ABC Me (stylised as ABC ME) is an Australian English language children's free-to-air television channel owned by the Australian Broadcasting Corporation. It was officially launched by Prime Minister Kevin Rudd on 4 December 2009 as ABC3. Hist ...
; though most of its programming has usually aired on Network 10 and 10 Shake since 2020.


Shared overseas programs

Sharing programs is currently a new rule for all the networks after a very, very long absence which have their own programs from 1990s to 2014. All the networks can now share the programs again with each networks of televisions and films, including splitting up the different seasons of the same television series or franchise. Also some television brands can split the different seasons of the same television series by aired on both networks. Shared US programming that airs on 10 and Seven which its digital multichannels is sourced from 10 and
Seven 7 is a number, numeral, and glyph. 7 or seven may also refer to: * AD 7, the seventh year of the AD era * 7 BC, the seventh year before the AD era * The month of July Music Artists * Seven (Swiss singer) (born 1978), a Swiss recording artist ...
's deals with
Paramount International Networks Paramount International Networks (PIN) is the international division of Paramount Global. The division oversees the production, broadcasting and promotion of key Paramount's brands outside of the United States. These brands include Paramount Net ...
(selected films only) and
Warner Bros. Television Distribution Warner Bros. Television Studios (operating under the name Warner Bros. Television; formerly known as Warner Bros. Television Division) is an American television production and distribution studio of the Warner Bros. Television Group division of ...
. Shared US programming which airs on 10 and Nine and its digital multi-channels are sourced from 10 and
Nine 9 is a number, numeral, and glyph. 9 or nine may also refer to: Dates * AD 9, the ninth year of the AD era * 9 BC, the ninth year before the AD era * 9, numerical symbol for the month of September Places * Nine, Portugal, a parish in the ...
's deals with
Paramount International Networks Paramount International Networks (PIN) is the international division of Paramount Global. The division oversees the production, broadcasting and promotion of key Paramount's brands outside of the United States. These brands include Paramount Net ...
/
MTV Networks Paramount Media Networks (formerly known as Warner Cable Communications, Warner-Amex Satellite Entertainment, MTV Networks, Viacom Media Networks, and ViacomCBS Domestic Media Networks) is an American mass media division of Paramount Global tha ...
and
Nickelodeon International Paramount International Networks (PIN) is the international division of Paramount Global. The division oversees the production, broadcasting and promotion of key Paramount's brands outside of the United States. These brands include Paramount Net ...
(Nickelodeon shows only),
Lionsgate Lions Gate Entertainment Corporation, doing business as Lionsgate, is a Canadian-American entertainment company. It was formed by Frank Giustra on July 10, 1997, domiciled in Vancouver, British Columbia, Canada and is currently headquartered ...
, Roadshow Films /
Village Roadshow Pictures Village Roadshow Pictures is the American subsidiary of the Australian co-producer and co-financier of major Hollywood motion pictures established in 1986. It is a division under Village Roadshow Entertainment Group (VREG), which in turn is o ...
and
Warner Bros. Television Distribution Warner Bros. Television Studios (operating under the name Warner Bros. Television; formerly known as Warner Bros. Television Division) is an American television production and distribution studio of the Warner Bros. Television Group division of ...
. Shared US programming that airs on 10 and ABC and its digital multi-channels are sourced from 10 and
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
's deals
Nickelodeon International Paramount International Networks (PIN) is the international division of Paramount Global. The division oversees the production, broadcasting and promotion of key Paramount's brands outside of the United States. These brands include Paramount Net ...
(Nickelodeon shows only) and
MTV Networks Paramount Media Networks (formerly known as Warner Cable Communications, Warner-Amex Satellite Entertainment, MTV Networks, Viacom Media Networks, and ViacomCBS Domestic Media Networks) is an American mass media division of Paramount Global tha ...
.


Former programs

The network formerly broadcast catalogue movie and television titles from
NBCUniversal NBCUniversal Media, LLC is an American multinational mass media and entertainment conglomerate corporation owned by Comcast and headquartered at 30 Rockefeller Plaza in Midtown Manhattan, New York City, United States. NBCUniversal is primari ...
produced in the 1990s prior to 2016,
Metro-Goldwyn-Mayer Metro-Goldwyn-Mayer Studios Inc., also known as Metro-Goldwyn-Mayer Pictures and abbreviated as MGM, is an American film, television production, distribution and media company owned by amazon (company), Amazon through MGM Holdings, founded o ...
produced in the late 1990s prior to 2004,
DreamWorks DreamWorks may refer to: * DreamWorks Pictures, an American film production company of Amblin ** DreamWorks Television, an American television production company and division of the film studio ** DreamWorks Records, an American record label and f ...
from 2012 to 2019,
Nickelodeon Movies Nickelodeon Movies is the film production arm of American children's network Nickelodeon and the family film distribution label of Paramount Pictures launched on February 25, 1995 and based in Los Angeles, California. The division has earned n ...
from 1998 to 2019, and
Miramax Miramax, LLC, also known as Miramax Films, is an American film and television production and distribution company founded on December 19, 1979, by brothers Harvey and Bob Weinstein, and based in Los Angeles, California. It was initially a leadi ...
from 2018 to 2019. NBCUniversal, MGM, DreamWorks, Nickelodeon Movies, and Miramax now belong to
Nine Network The Nine Network (stylised 9Network, commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of five main free-to-air television netw ...
, Nine revived NBCUniversal, MGM, DreamWorks, Nickelodeon Movies, and Miramax broadcast rights. In 2009, 10 lost the rights to
Universal Pictures Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Ameri ...
after more than 20 years of movies and film broadcasting when the Seven Network won the $500 billion and long-term deal with the movie and television studio broadcast rights later share with Nine. From 2018 and 2022 onwards, film and television rights with
Sony Pictures Sony Pictures Entertainment Inc. (commonly known as Sony Pictures or SPE, and formerly known as Columbia Pictures Entertainment, Inc.) is an American diversified multinational mass media and entertainment studio Conglomerate (company), conglom ...
produced in the 1990s prior to 2021 and
20th Century Fox 20th Century Studios, Inc. (previously known as 20th Century Fox) is an American film production company headquartered at the Fox Studio Lot in the Century City area of Los Angeles. As of 2019, it serves as a film production arm of Walt Dis ...
from 2008 to 2017, Sony and Fox now belong to the
Seven Network The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air Television broadcasting in Australia, television network. It is owned by Seven West Media, Seven West Media Limited, and is one of ...
, Seven revived Sony and Fox broadcast rights.


News and current affairs

Network 10's news service is called '' 10 News First'' (previously ''Ten News'' & ''Ten Eyewitness News''). It produces local bulletins each weeknight and national bulletins on weekday mornings and weekends. The news service also produces nightly panel show '' The Project''. Ten has access to sister service
CBS News CBS News is the news division of the American television and radio service CBS. CBS News television programs include the ''CBS Evening News'', ''CBS Mornings'', news magazine programs '' CBS News Sunday Morning'', '' 60 Minutes'', and '' 48 H ...
for international news coverage. During weekday overnights and Sunday mornings, Network 10 rebroadcasts American television network CBS's (sister network since 2017) morning news program ''
CBS Mornings ''CBS Mornings'' is an American morning television program which is broadcast on CBS. The program debuted on September 7, 2021, and airs live every weekday from 7:00a.m. to 9:00a.m. It is hosted by Gayle King, Tony Dokoupil, and Nate Burleson, ...
''. In November 2006, Network 10 struck a deal with CBS, reportedly worth A$6 million a year. This allows Network Ten the rights to air all
CBS News CBS News is the news division of the American television and radio service CBS. CBS News television programs include the ''CBS Evening News'', ''CBS Mornings'', news magazine programs '' CBS News Sunday Morning'', '' 60 Minutes'', and '' 48 H ...
footage, as well as access to its ''
60 Minutes ''60 Minutes'' is an American television news magazine broadcast on the CBS television network. Debuting in 1968, the program was created by Don Hewitt and Bill Leonard, who chose to set it apart from other news programs by using a unique styl ...
'', '' Dr. Phil'', ''
Late Show with David Letterman The ''Late Show with David Letterman'' is an American late-night talk show hosted by David Letterman on CBS, the first iteration of the The Late Show (franchise), ''Late Show'' franchise. The show debuted on August 30, 1993, and was produced by ...
'' and '' 48 Hours'' programs. This deal occurred after CBS's talks with the Nine Network broke down, with Nine refusing to pay A$8 million a year to continue its 40-year deal with CBS. Ten in turn struck a cheaper deal, and has onsold CBS's
60 Minutes ''60 Minutes'' is an American television news magazine broadcast on the CBS television network. Debuting in 1968, the program was created by Don Hewitt and Bill Leonard, who chose to set it apart from other news programs by using a unique styl ...
stories to Nine. On 31 July 2012, ''
Entertainment Tonight ''Entertainment Tonight'' (or simply ''ET'') is an American Broadcast syndication, first-run syndicated news broadcasting news magazine, newsmagazine program that is distributed by CBS Media Ventures throughout the United States and owned by Para ...
'' was picked up by Network 10 after airing since 1982 until 30 June 2012 on the Nine Network following cutbacks on overseas purchases. In late 2012, 10 reported a loss of $12.9m as it battled poor advertising markets and failed to hold larger audience numbers. They made positions at the station redundant and said that production may become centralised.


Sport

The network is a major player in Australian sports broadcasting. All sports broadcasts on 10 and its multichannels are labelled under the ''10 Sport'' brand. Since the ViacomCBS takeover however, the channel has significantly toned down its commitment to sports programming. In 2002, 10 combined with the Nine Network and Foxtel to acquire broadcast rights for the
Australian Football League The Australian Football League (AFL) is the only fully professional competition of Australian rules football. Through the AFL Commission, the AFL also serves as the sport's governing body and is responsible for controlling the laws of the gam ...
, the elite
Australian rules football Australian football, also called Australian rules football or Aussie rules, or more simply football or footy, is a contact sport played between two teams of 18 players on an oval field, often a modified cricket ground. Points are scored by k ...
competition, displacing the Seven Network which had held the rights for more than 40 years. 10 broadcast Saturday afternoon and Saturday night games and had exclusive rights for all finals games. Along with the Seven Network, 10 placed a successful $780 million bid to jointly broadcast the game from 2007 to 2011. Under this deal, 10 continued to broadcast the Saturday component of the competition. However, unlike the previous deal, 10 did not hold the exclusive rights to the finals series. Instead, the networks shared the broadcasting of the finals series and alternated the broadcast of the grand final. In the years when 10 did not televise the Grand Final (2008 and 2010), it telecast the pre-season Grand Final and the
Brownlow Medal The Charles Brownlow Trophy, better known as the Brownlow Medal (and informally as "Charlie"), is awarded to the " best and fairest" player in the Australian Football League (AFL) during the home-and-away season, as determined by votes cast by ...
presentation. 10 ended AFL broadcasting after 10 years at the conclusion of the 2011 season. 10 broadcast the
2007 Rugby World Cup The 2007 Rugby World Cup was the sixth Rugby World Cup, a quadrennial international rugby union competition inaugurated in 1987. Twenty nations competed for the Webb Ellis Cup in the tournament, which was hosted by France from 7 September to 2 ...
. In 2003, 10 started broadcasting the
Formula One Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...
World Championship after the Nine Network dropped the rights in 2002 after more than twenty years of coverage. All Big Bash League games was broadcast in Australia by 10. In 2013, 10 paid $100 million for BBL rights over five years, marking the channel's first foray in elite domestic cricket coverage. Ten previously held the broadcast rights to the
Indian Premier League The Indian Premier League (IPL), also known as TATA IPL for sponsorship reasons, is a men's T20 franchise cricket league of India. It is annually contested by ten teams based out of seven Indian cities and three Indian states. The leagu ...
. 10, in joint partnership with subscription television provider
Foxtel Foxtel is an Australian pay television company—operating in cable television, direct broadcast satellite television, and IPTV streaming services. It was formed in April 2018, superseding an earlier company from 1995. The service was establi ...
, had broadcast rights for the
2010 Commonwealth Games The 2010 Commonwealth Games (Hindi: 2010 राष्ट्रमण्डल खेल), officially known as the XIX Commonwealth Games and commonly known as Delhi 2010, was an international multi-sport event that was held in Delhi, India, f ...
. 10 acquired broadcast rights to the
2014 Winter Olympics , ''Zharkie. Zimnie. Tvoi'') , nations = 88 , events = 98 in 7 sports (15 disciplines) , athletes = 2,873 , opening = 7 February 2014 , closing = 23 February 2014 , opened_by = President Vladimir Putin , cauldron = , stadium = Fisht Olympic ...
in
Sochi Sochi ( rus, Со́чи, p=ˈsotɕɪ, a=Ru-Сочи.ogg) is the largest resort city in Russia. The city is situated on the Sochi River, along the Black Sea in Southern Russia, with a population of 466,078 residents, up to 600,000 residents in ...
, Russia for AUD$20 million after all three major commercial networks pulled out of bidding on rights to both the 2014 and 2016
Olympic Games The modern Olympic Games or Olympics (french: link=no, Jeux olympiques) are the leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a var ...
due to cost concerns. The Nine Network had lost AUD$22 million on its joint coverage of the 2012 Games with Foxtel, and the Seven Network's bid was rejected for being lower than what Nine/Foxtel had previously paid. In 2018, 10 signed the rights to the Melbourne Cup Carnival, after the Seven Network ended the rights for 17 years. In 2019, 10 broadcast the
2019 Rugby World Cup The 2019 Rugby World Cup was the ninth edition of the Rugby World Cup, the quadrennial world championship for men's rugby union teams. It was hosted in Japan from 20 September to 2 November in 12 venues all across the country. The opening match ...
. In 2021, 10 acquired the rights to a range of
football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly c ...
content, most notably both
A-League Men A-League Men (known as the Isuzu UTE A-League for sponsorship reasons) is the highest-level professional men's soccer league in Australia and New Zealand. At the top of the Australian league system, it is the country's premier men's competiti ...
and
Women A woman is an adult female human. Prior to adulthood, a female human is referred to as a girl (a female child or Adolescence, adolescent). The plural ''women'' is sometimes used in certain phrases such as "women's rights" to denote female hum ...
competitions as well as
Socceroos The Australia men's national soccer team represents Australia in international men's soccer. Officially nicknamed the Socceroos, the team is controlled by the governing body for soccer in Australia, Football Australia, which is affiliated with ...
and
Matildas The Australia women's national soccer team is overseen by the governing body for soccer in Australia, Football Australia, which is currently a member of the Asian Football Confederation (AFC) and the regional ASEAN Football Federation (AFF) si ...
games. The deal also included content from the AFC, which includes the
AFC Champions League The AFC Champions League (abbreviated as ACL) is an annual continental club football competition organised by the Asian Football Confederation, and contested by Asia's top-division football clubs. It is the most prestigious club competition ...
and other
World Cup qualifiers The FIFA World Cup qualification is a competitive match that a national association football team takes in order to qualify for one of the available berths at the final tournament of the (men's) FIFA World Cup. Qualifying tournaments are hel ...
in the AFC region involving non-Australian teams, among others. Football content will be broadcast across both Paramount+ and free-to-air platforms.


Availability

Network 10 is available in
standard definition Standard-definition television (SDTV, SD, often shortened to standard definition) is a television system which uses a resolution that is not considered to be either high or enhanced definition. "Standard" refers to it being the prevailing sp ...
and in 1080i high definition. Core programming is fibre fed out of ATV Melbourne to its sister stations and regional affiliates with TEN Sydney providing national news programming. The receiving stations and affiliates then insert their own localised news and advertising which is then broadcast in metropolitan areas via Network 10's
owned-and-operated station In the broadcasting industry, an owned-and-operated station (frequently abbreviated as an O&O) usually refers to a television or radio station owned by the network with which it is associated. This distinguishes such a station from an affiliate ...
s TEN Sydney, ATV Melbourne,
TVQ TVQ is the Brisbane television station of Network 10 in Australia. History In April 1964, the Postmaster-General's Department granted Universal Telecasters a broadcasting licence. The channel was allocated channel 0 (the 0 was pronounced as ...
Brisbane,
ADS" \n\nads.txt (Authorized Digital Sellers) is an initiative from IAB Technology Laboratory. It specifies a text file that companies can host on their web servers, listing the other companies authorized to sell their products or services. This is de ...
Adelaide, and
NEW New is an adjective referring to something recently made, discovered, or created. New or NEW may refer to: Music * New, singer of K-pop group The Boyz Albums and EPs * ''New'' (album), by Paul McCartney, 2013 * ''New'' (EP), by Regurgitator ...
Perth. The network's programming is also carried into regional Australia by various affiliate stations, including
Southern Cross 10 10 Regional is an Australian television network owned by Southern Cross Austereo that is broadcast in Queensland, New South Wales, Australian Capital Territory, Victoria and South Australia. The network is the primary affiliate of Network 10 i ...
,
WIN Television WIN Television is an Australian television network owned by WIN Corporation that is based in Wollongong, New South Wales. WIN commenced transmissions on 18 March 1962 as a single television station covering the Wollongong region. The WIN Netwo ...
,
Mildura Digital Television MDV is a joint venture television station between Seven West Media and WIN Corporation. Based in Mildura, Victoria, Australia, it is a digital-only Network 10 affiliate run under the company name ''Mildura Digital Television Pty Ltd'', and be ...
,
Tasmanian Digital Television TDT is a digital television station in Tasmania, Australia. It is jointly owned by WIN Corporation and Southern Cross Austereo, operating as ''Tasmanian Digital Television''. History In Australia, the major capital cities, and a majority of th ...
,
Darwin Digital Television DTD, also known as 10 Darwin, is a digital television, digital Television broadcasting in Australia, television station in Darwin, Northern Territory, Darwin, Northern Territory. It is jointly owned by Nine Entertainment Co., Nine Entertainment (o ...
,
Central Digital Television CDT is an Australian digital television station broadcasting in remote central and eastern Australia. It is jointly owned by Southern Cross Austereo (owner of Southern Cross Central) and Imparja Television Pty Ltd (owner of Imparja Television) a ...
and
West Digital Television West Digital Television is an Australian digital television network jointly owned by Seven West Media and WIN Corporation. It broadcasts free-to-air on a number of digital terrestrial transmitters in regional and remote areas of Western Au ...
. In addition to this, 10 is retransmitted via Foxtel's cable and satellite pay television services.


10 HD

The 10 HD multichannel was launched on 16 December 2007 until 25 March 2009 and later revived on 2 March 2016. It broadcasts identical programming to 10, but in
1080i 1080i (also known as Full HD or BT.709) is a combination of frame resolution and scan type. 1080i is used in high-definition television (HDTV) and high-definition video. The number "1080" refers to the number of horizontal lines on the screen. ...
HD.


10 Play

The network's free
video on demand Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of o ...
and catch up TV service is called 10 Play. Launched on 29 September 2013, replacing the network's old website that offered limited catch-up TV services. The service is available on the web and via apps for mobile devices, smart TVs, set-top boxes and video game consoles. Live streaming of Network 10's primary channel commenced on 21 January 2016, although it was available only during selected hours. 24 hour live streaming of the main channel commenced on 26 January 2018. A live stream of
10 Bold 10 Bold is an Australian free-to-air digital television multichannel owned by Network 10. It originally launched on 26 March 2009 as One HD with a focus on broadcasting sports-based programming and events, but rebranded to One in April 2011 to ...
was available on a part-time basis until 21 February 2019. On 21 February 2019, 10 Bold switched to an 24-hour live stream and
10 Peach 10 Peach is an Australian free-to-air television channel operated by Network 10. It was launched on 11 January 2011 as Eleven. It is owned by ElevenCo, which was established as a joint venture between Ten Network Holdings and CBS Studios Inter ...
was added to the 10 Play live stream service. On 27 September 2020,
10 Shake 10 Shake is an Australian free-to-air digital television multichannel owned by Network 10. It launched on 27 September 2020 at 6am. The channel includes a mix of shows for people aged forty and under. It broadcasts programming for children fro ...
was added to the 10 Play live stream service. 10 News First during Olympics and Commonwealth Games are not accessible through 10 Play live streaming service due to the digital broadcast rights being owned by IOC rights.


Paramount+

10 All Access was launched on 4 December 2018 as an ad-free subscription streaming service. It was a rebranded, localised version of
CBS All Access Paramount+ is an American Video on demand#Subscription models, subscription video on-demand service owned by Paramount Global. The service's content is drawn primarily from the libraries of CBS Media Ventures (including CBS Studios), Paramount Me ...
. The service offered programming from 10 and CBS's libraries, original programming, a livestream of
CBS News CBS News is the news division of the American television and radio service CBS. CBS News television programs include the ''CBS Evening News'', ''CBS Mornings'', news magazine programs '' CBS News Sunday Morning'', '' 60 Minutes'', and '' 48 H ...
and the ability to watch select CBS programmes prior to their broadcast on 10's channels. In August 2020, following the re-merger of CBS Corporation and Viacom, ViacomCBS revealed plans to launch a new international streaming brand using the CBS All Access infrastructure, which would include
CBS All Access Paramount+ is an American Video on demand#Subscription models, subscription video on-demand service owned by Paramount Global. The service's content is drawn primarily from the libraries of CBS Media Ventures (including CBS Studios), Paramount Me ...
and
Showtime Showtime or Show Time may refer to: Film * ''Showtime'' (film), a 2002 American action/comedy film * ''Showtime'' (video), a 1995 live concert video by Blur Television Networks and channels * Showtime Networks, a division of Paramount Global w ...
original programmes,
Paramount Pictures Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...
films, other ViacomCBS library content, and content contributed from local subsidiaries. It was stated that existing Paramount Plus streaming services in Latin America and Nordic Europe, as well as 10 All Access, would be migrated to the then-unnamed service. On 16 September 2020, it was officially announced that 10 All Access would be rebranded as Paramount+ in mid-2021. On 7 May 2021, it was announced that Paramount+ would launch on 11 August. ViacomCBS also announced that the second season of ''
Five Bedrooms ''Five Bedrooms'' is an Australian comedy-drama television series, which first screened on Network 10. The eight part series premiered on 15 May 2019, at 8:40 pm. In the United States, the series started streaming on Peacock on April 15, ...
'' would premiere on Paramount Plus' launch date and that Australian original series including ''
Spreadsheet A spreadsheet is a computer application for computation, organization, analysis and storage of data in tabular form. Spreadsheets were developed as computerized analogs of paper accounting worksheets. The program operates on data entered in cel ...
'', ''
Last King of the Cross ''Last King of the Cross'' is an Australian television drama series on Paramount+. The series is inspired by the autobiography of nightclub owner John Ibrahim and his experiences in Sydney's Kings Cross. The series is produced by Helium Pictur ...
'' and movie ''
6 Festivals 6 (six) is the natural number following 5 and preceding 7. It is a composite number and the smallest perfect number. In mathematics Six is the smallest positive integer which is neither a square number nor a prime number; it is the second small ...
'' were in production for the platform.


Controversy

For the 2006 series of '' Big Brother'', Ten appointed two censors to review the show instead of one. The Federal Minister for Communications, Senator
Helen Coonan Helen Lloyd Coonan (born 29 October 1947) is a former Australian politician who was a Senator for New South Wales from 1996 to 2011, representing the Liberal Party. She was a minister in the Howard Government, serving as Minister for Revenue a ...
, was reported to have said that she would be keeping a "close watch on the show's 2006 series". This controversy resulted in '' Big Brother Uncut'' being renamed '' Big Brother: Adults Only'' for the 2006 season of ''Big Brother''. In two separate findings, the
Australian Communications and Media Authority The Australian Communications and Media Authority (ACMA) is an Australian government statutory authority within the Communications portfolio. ACMA was formed on 1 July 2005 with the merger of the Australian Broadcasting Authority and the Austr ...
determined Network Ten breached clause 2.4 of the Commercial Television Industry Code of Practice. These two breaches were in relation to the broadcast of ''Big Brother Uncut'' on 30 May, 13 June and 4 July 2005. The broadcast material was not classified according to the Television Classification Guidelines. Despite toning down ''Big Brother: Adults Only'' significantly in comparison to 2005, the series continued to attract
controversy Controversy is a state of prolonged public dispute or debate, usually concerning a matter of conflicting opinion or point of view. The word was coined from the Latin ''controversia'', as a composite of ''controversus'' – "turned in an opposite d ...
. After ''Big Brother: Adults Only'' was abruptly cancelled several weeks early, a subsequent incident of alleged sexual assault in the house saw the removal of two housemates and a huge public outcry calling for the series to be cancelled entirely. This incident generated significant publicity for the show, even prompting the Prime Minister of Australia to call on Network Ten to "do a bit of self-regulation and get this stupid program off the air." Just prior to the fifth anniversary of the 9/11 attacks, Network Ten broadcast '' 911: In Plane Site'', a documentary that examined
conspiracy theories A conspiracy theory is an explanation for an event or situation that invokes a conspiracy by sinister and powerful groups, often political in motivation, when other explanations are more probable.Additional sources: * * * * The term has a nega ...
about the terrorist attacks. Federal
Labor Labour or labor may refer to: * Childbirth, the delivery of a baby * Labour (human activity), or work ** Manual labour, physical work ** Wage labour, a socioeconomic relationship between a worker and an employer ** Organized labour and the labour ...
politician
Michael Danby Michael David Danby (born 16 February 1955) is an Australian politician who was an Australian Labor Party member of the Australian House of Representatives from 1998 until 2019, representing the Division of Melbourne Ports, Victoria. Danby was b ...
demanded that the programming director of the station be sacked. On 8 October 2008, the
Australian Communications and Media Authority The Australian Communications and Media Authority (ACMA) is an Australian government statutory authority within the Communications portfolio. ACMA was formed on 1 July 2005 with the merger of the Australian Broadcasting Authority and the Austr ...
(ACMA) found Network Ten guilty of breaching the Commercial Television Industry Code of Practice by using
subliminal advertising Subliminal stimuli (; the prefix ' literally means "below" or "less than") are any sensory stimulus (physiology), stimuli below an individual's sensory threshold, threshold for conscious perception, in contrast to stimuli (above threshold). A 201 ...
during the broadcast of the 2007
ARIA Music Awards The Australian Recording Industry Association Music Awards (commonly known informally as ARIA Music Awards, ARIA Awards, or simply the ARIAs) is an annual series of awards nights celebrating the Australian music industry, put on by the Austr ...
on 28 October 2007. Network Ten had inserted single frames (lasting 1/25th of a second) into the program broadcast. This was exposed on
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
's '' Media Watch'' program.


Logo and identity history

From 1964 to 1984 Network Ten's four stations – ATV-0/ATV-10 Melbourne, TEN-10 Sydney, TVQ-0 Brisbane and SAS-10 Adelaide – used different logos to identify themselves. There had also been a number of network-wide logos used from the mid-1960s through to the early 1980s. By late-1985 ATV-10, SAS-10 and TEN-10 were all using the same logo – a circle with "TEN" in the centre, somewhat in the style of a neon sign. This logo had been introduced by TEN-10 on 16 January 1983, was adopted by ATV-10 in June 1984 and by SAS-10 in November 1985. The logo was also similar to the new logo adopted by Brisbane's TVQ-0 in April 1983, when that station became branded as TV0 – a neon sign-style circle with "TV" in the centre. Kicking off several years of branding upheaval, on 24 January 1988 ATV-10, ADS-10 and TEN-10 all adopted the "X TEN" logo, followed by Perth's NEW-10 when the station launched in May of that year, and finally TVQ-0 on 10 September, when the station changed frequency and became TVQ-10. On 23 July 1989, the network rebranded again to "10 TV Australia". On 13 January 1991, the network introduced a new logo featuring a lowercase "ten" in a circle; four variations of this logo would appear over the next 27 years. The first version consisted of a white, silver or metallic ring enclosing a blue circle with "ten" in yellow lower case text. A revision of the logo with a yellow ring was introduced with the "Give Me Ten" ident campaign in 1995, but the white/silver/metallic ring was reintroduced with the network's 1997 idents. It was not until 1 October 1999 when the "Electric" ident was launched that the ring became yellow permanently. In January 2008, the logo was enhanced for HD with a glossy "ball" effect similar to the logo of American network
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
. On 22 June 2013, the logo changed again, when the ring and lettering became blue as well. On 31 October 2018, Ten unveiled a completely new logo, in its first major rebranding since 1991. The new branding replaced the "ten" wordmark with a numeric 10 in a circle. The "10" used in the logo is similar to those of American local TV stations
WBNS-TV WBNS-TV (channel 10) is a television station in Columbus, Ohio, United States, affiliated with CBS. It is owned by Tegna Inc. alongside the company's sole radio properties, WBNS (1460 AM) and WBNS-FM (97.1). The stations share studios on Twin R ...
and
WTSP WTSP (channel 10) is a television station licensed to St. Petersburg, Florida, United States, serving the Tampa Bay area as an affiliate of CBS. The station is owned by Tegna Inc., and maintains studios on Gandy Boulevard on St. Petersburg's n ...
. Coincidentally, the stations are affiliates of the
CBS television network CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainmen ...
in the U.S., albeit as
affiliates In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or al ...
owned by
Tegna Inc. Tegna Inc. (stylized in all caps as TEGNA) is an American publicly traded broadcast, digital media and marketing services company headquartered in Tysons Corner, Virginia. It was created on June 29, 2015, when the Gannett Company split into tw ...
as opposed to
owned-and-operated station In the broadcasting industry, an owned-and-operated station (frequently abbreviated as an O&O) usually refers to a television or radio station owned by the network with which it is associated. This distinguishes such a station from an affiliate ...
s part of
CBS Television Stations CBS News and Stations (formerly CBS Television Stations) is a division of the CBS Entertainment Group unit of Paramount Global that owns and operates a group of American television stations. , Paramount owns 28 stations, broken down as follows: ...
. File:Channel Ten logo (1980-1983).png, ATV10: 20 January 1980 – 3 June 1984 File:Channel Ten logo (1983-1988).svg, TEN-10: 16 January 1983 – 24 January 1988;
ATV-10: 3 June 1984 – 24 January 1988;
SAS-10: November 1985 – 27 December 1987;
ADS-10: 27 December 1987 – 24 January 1988 File:Channel Ten logo (1988-1989).svg, ATV-10, ADS-10, TEN-10:
24 January 1988 – 23 July 1989;
NEW-10: 20 May 1988 – 23 July 1989;
TVQ-10: 10 September 1988 – 23 July 1989 File:Ten 1991 logo.svg, 13 January 1991 – 1 October 1999 File:Network-Ten-Logo.svg, 1 October 1999 – January 2008 File:Network Ten 2008.png, January 2008 – 22 June 2013 File:Channel Ten logo 2013.png, 22 June 2013 – 31 October 2018 File:Network 10 logo 2018.svg, 31 October 2018 – present


Slogans

The 0–10 Network (1970–1980) *1970: Make Love, Not Revolution! (Used as a response to the Seven Network's "Revolution" campaign) *1974–1975: First In Color (Melbourne/Sydney/Adelaide only) *1976: The Big Parade! (Melbourne/Brisbane only, based on “Seventy-Six Trombones” from the musical “The Music Man”) *1977: I Like It! (Based on the song by Silver Convention) *Summer 1977/78: Keep Your Eye On The Circle, Keep Your Eye On The 0! (Melbourne/Brisbane only) *1979–1980: Come Up to TEN! (Sydney/Adelaide only) Network Ten (1980–2018) *1980 (Melbourne), 1981 (Adelaide): You're on Top with Ten! *1983–1984: You're Home on Ten (Melbourne/Sydney/Adelaide only, used on and off by ATV-10 in 1985–86, only as station ID music) *1985–1986: It's Your Home on Ten!/'Cause You're Home on Ten (Melbourne/Adelaide only) *1985–1988: Ten out of Ten Australia - We Give You Ten (Sydney/Adelaide only) *1988: We're For You! (Ten's for You!) *24 January 1988 – 23 July 1989: X TEN (also used for Capital Television after aggregation for Southern NSW/ACT from March–July 1989, not used in Brisbane until Sept. 1988) *1989: Something's Going On Around Here! c/w Look! You've Got a Friend on TEN *23 July 1989 – 13 January 1991: 10 TV Australia (also used for Capital Television) *1990–1994: The Entertainment Network (also used for Star Television in 1990 and Capital Television from 1991 to 1994) *Summer 1990/1991: Channel Ten's Summer of Entertainment! *1991: That's Entertainment! (used elements from CBS's "Get Ready 1990" video. Also used for Capital Television and QTV) *1992: This Is It! (borrowed lyrical elements from ABC's "America's Watching ABC" and visuals from Fox's "It's on FOX!" video. Also used by Northern Rivers Television NRTV) *1993: It's on Ten! (borrowed from FOX's 1990 slogan) *1994: That's Ten! (also used by Ten Capital) *February 1995 – November 1997: Give Me Ten! *Summer 1997/98: Have a Cool Summer *February 1998 – August 1999: Turn Me On Ten *September 1999 – November 2000: Ten. *Summer 2000/01: Let Ten Entertain You... *11 February 2001 – 22 January 2012: Seriously Ten *Summer 2009/10: Summer's Looking Good! *2012 (22 January – 6 May): Turn It On (based on the song by David Guetta feat. Nicki Minaj) *1 January 2014 – 31 October 2018: Turn on 10 *1 August 2014: 10, Celebrating 50 Years Young Network 10 (2018–present) *31 October 2018 – 23 October 2019: TV with a Twist *23 October 2019 – 15 October 2020: Now You're Talking *15 October 2020 – 12 July 2022: There's No Place Like 10 *12 July 2022 – present: TV That's So Good *6 October 2022 – present: A Mountain of Entertainment (shared with
Paramount+ Paramount (from the word ''paramount'' meaning "above all others") may refer to: Entertainment and music companies * Paramount Global, also known simply as Paramount, an American mass media company formerly known as ViacomCBS. The following busin ...
streaming service, referencing
Paramount Pictures Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...
' iconic logo)


See also

*
List of Australian television series Future shows Seven * ''The 1% Club'' (Seven Network game show 2023–) * ''Apartment Rules'' (Seven Network reality 2023–) * '' Animals Aboard with Dr Harry'' (Seven Network reality 2023–) * ''Armchair Experts'' (Seven Network sports ...
*
10 Peach 10 Peach is an Australian free-to-air television channel operated by Network 10. It was launched on 11 January 2011 as Eleven. It is owned by ElevenCo, which was established as a joint venture between Ten Network Holdings and CBS Studios Inter ...
*
10 Bold 10 Bold is an Australian free-to-air digital television multichannel owned by Network 10. It originally launched on 26 March 2009 as One HD with a focus on broadcasting sports-based programming and events, but rebranded to One in April 2011 to ...
*
10 Shake 10 Shake is an Australian free-to-air digital television multichannel owned by Network 10. It launched on 27 September 2020 at 6am. The channel includes a mix of shows for people aged forty and under. It broadcasts programming for children fro ...


Notes


References


External links

* * * {{Business in Australia Television networks in Australia Television channels and stations established in 1964 1964 establishments in Australia English-language television stations in Australia Paramount International Networks 2017 mergers and acquisitions