Netroots is a term coined in 2002 by

Jerome Armstrong Jerome Armstrong (born 1964) is an American political strategist. In 2001, he founded MyDD, a blog which covered politics, making him one of the first political bloggers. Armstrong coined the term ''netroots'', and was referred to as "The Blogfat ...

to describe

political Politics (from , ) is the set of activities that are associated with making decisions in groups, or other forms of power relations among individuals, such as the distribution of resources or status. The branch of social science that studies ...

activism Activism (or Advocacy) consists of efforts to promote, impede, direct or intervene in Social change, social, Political campaign, political, economic or Natural environment, environmental reform with the desire to make Social change, changes i ...

organized through

blog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...

s and other online media, including

wiki A wiki ( ) is an online hypertext publication collaboratively edited and managed by its own audience, using a web browser. A typical wiki contains multiple pages for the subjects or scope of the project, and could be either open to the pu ...

s and

social network service A social networking service or SNS (sometimes called a social networking site) is an online platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, act ...

s. The word is a

portmanteau A portmanteau word, or portmanteau (, ) is a blend of wordsInternet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...

and

grassroots A grassroots movement is one that uses the people in a given district, region or community as the basis for a political or economic movement. Grassroots movements and organizations use collective action from the local level to effect change at t ...

, reflecting the technological innovations that set netroots techniques apart from other forms of political participation. In the United States, the term is used mainly in left-leaning circles. The term necessarily overlaps with the related ideas of

e-democracy E-democracy (a combination of the words electronic and democracy), also known as digital democracy or Internet democracy, is the use of information and communication technology (ICT) in political and governance processes. The term is believe ...

open politics Open-source governance (also known as open governance and open politics) is a political philosophy which advocates the application of the philosophies of the open-source and open-content movements to democratic principles to enable any intere ...

, and

participatory democracy Participatory democracy, participant democracy or participative democracy is a form of government in which citizens participate individually and directly in political decisions and policies that affect their lives, rather than through elected rep ...

—all of which are somewhat more specific, better defined, and more widely accepted. Netroots outreach is a campaign-oriented activity that uses the web for complementing more traditional campaign activities, such as collaborating with

activism that involves

get out the vote "Get out the vote" or "getting out the vote" (GOTV) describes efforts aimed at increasing the voter turnout in elections. In countries that do not have or enforce compulsory voting, voter turnout can be low, sometimes even below a third of the ...

and organizing through interconnecting local and regional efforts, such as

Meetup Meetup is a social media platform for hosting and organizing in-person and virtual activities, gatherings, and events for people and communities of similar interests, hobbies, and professions. It was founded in 2002 by Scott Heiferman and four ot ...

, and the netroots-grassroots coalition that propelled the election of

Howard Dean Howard Brush Dean III (born November 17, 1948) is an American physician, author, lobbyist, and retired politician who served as the 79th governor of Vermont from 1991 to 2003 and chair of the Democratic National Committee (DNC) from 2005 to 200 ...

to the DNC Chair in January, 2005. At times, the term netroots is used interchangeably with the term

blogosphere The blogosphere is made up of all blogs and their interconnections. The term implies that blogs exist together as a connected community (or as a collection of connected communities) or as a social networking service in which everyday authors can p ...

, though the blogosphere is considered a subset of netroots in that blogosphere describes just the online community of blogs, where netroots includes that plus a number of larger (mainly liberal) on-line outposts such as

MoveOn MoveOn (formerly known as MoveOn.org) is a progressive public policy advocacy group and political action committee. Formed in 1998 around one of the first massively viral email petitions, MoveOn has since grown into one of the largest grassroot ...

Media Matters for America Media Matters for America (MMfA) is a politically left-leaning 501(c)(3), nonprofit organization and media watchdog group. MMfA was founded in 2004 by journalist and political activist David Brock as a counterweight to the conservative Media Res ...

and

Think Progress ''ThinkProgress'' was an American progressive news website that was active from 2005 to 2019. It was a project of the Center for American Progress Action Fund (CAP Action), a progressive public policy research and advocacy organization. Found ...

. Advocates claim that the essential quality of the netroots is its flatness and inter-linked web connectiveness—that it constitutes communication points that reach out to influence traditional media, but is not directed outward from any one point. Through events like a blogswarm, the netroots displays non-hierarchical and decentralized features.

American origins of term

The first popular use of the term in its modern definition is Netroots for Howard Dean, by

in December 2002 on

MyDD MyDD was the first large collaborative politically progressive American politics blog. It was established by Jerome Armstrong in 2001. Its name was originally short for "My Due Diligence." In 2005, MyDD was profiled in Campaigns and Elections ...

. Democratic

political consultant Political consulting is a form of consulting that consists primarily of advising and assisting political campaigns. Although the most important role of political consultants is arguably the development and production of mass media (largely tel ...

Joe Trippi Joseph Paul Trippi (born June 10, 1956) is an American political strategist who has worked on several gubernatorial, United States Senate, and Congressional campaigns, including Jerry Brown for Governor of California and Doug Jones for U.S. Sen ...

credits the short lived success of his then-client

to their listening and taking the lead from netroots activity. The netroots also played a key role in drafting

General Wesley Clark Wesley Kanne Clark (born December 23, 1944) is a retired United States Army officer. He graduated as valedictorian of the class of 1966 at West Point and was awarded a Rhodes Scholarship to the University of Oxford, where he obtained a degree ...

into the 2004 Presidential campaign. The growing power of the netroots was seen most recently during the 2006 midterm elections. In one such instance, a volunteer for the senate campaign of Democrat James Webb of Virginia filmed remarks by then-Senator

George Allen George Allen may refer to: Politics and law * George E. Allen (1896–1973), American political operative and one-time head coach of the Cumberland University football team * George Allen (Australian politician) (1800–1877), Mayor of Sydney and ...

. The remarks in question, in which Senator Allen referred to the volunteer as a " macaca" (the volunteer was of South Asian ethnicity), were viewed by many as being racially insensitive. The video was posted on the popular video-sharing website

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

. The resulting netroots attention to the video triggered a series of events that resulted in the defeat of the incumbent senator. James Webb had, in fact, been the subject of a successful netroots draft, which resulted in his entry into the Virginia senate race. Netroots activists also supported

Ned Lamont Edward Miner Lamont Jr. (born January 3, 1954) is an American businessman and politician serving as the 89th governor of Connecticut. He has served in this position since January 9, 2019. A member of the Democratic Party, he served as a Greenwi ...

in his 2006 primary victory over Democratic Senator

Joe Lieberman Joseph Isadore Lieberman (; born February 24, 1942) is an American politician, lobbyist, and attorney who served as a United States Senate, United States senator from Connecticut from 1989 to 2013. A former member of the Democratic Party (Uni ...

, wrote

Ari Melber Ari Naftali Melber (born March 31, 1980) is an American attorney and journalist who is the chief legal correspondent for MSNBC and host of ''The Beat with Ari Melber.'' The show premiered on July 24, 2017, and became the "longest-running" show ...

in ''

The Nation ''The Nation'' is an American liberal biweekly magazine that covers political and cultural news, opinion, and analysis. It was founded on July 6, 1865, as a successor to William Lloyd Garrison's '' The Liberator'', an abolitionist newspaper tha ...

'' magazine. Blog writers have contributed to more than a few controversies and early netroots attention. Amongst these were the remarks made by then-Senate Minority Leader

Trent Lott Chester Trent Lott Sr. (born October 9, 1941) is an American lawyer, author, and politician. A former United States Senator from Mississippi, Lott served in numerous leadership positions in both the United States House of Representatives and the ...

at a birthday celebration for then-Senator

Strom Thurmond James Strom Thurmond Sr. (December 5, 1902June 26, 2003) was an American politician who represented South Carolina in the United States Senate from 1954 to 2003. Prior to his 48 years as a senator, he served as the 103rd governor of South Caro ...

, the Dubai Ports controversy, the

Mark Foley Mark Adam Foley (born September 8, 1954) is an American former politician who served as a member of the United States House of Representatives. He served from 1995 until 2006, representing the 16th District of Florida as a member of the Republic ...

congressional page controversy, and the recent US Attorney controversy. In addition, the recent controversy regarding a Democratic presidential debate sponsored by Fox News, which the left-leaning netroots attempted to stop, ended with the debate being canceled. In a December 2005 interview with ''

Newsweek ''Newsweek'' is an American weekly online news magazine co-owned 50 percent each by Dev Pragad, its president and CEO, and Johnathan Davis (businessman), Johnathan Davis, who has no operational role at ''Newsweek''. Founded as a weekly print m ...

'' magazine,NBC News
/ref>

Markos Moulitsas Zúniga Markos Moulitsas Zúniga (; born September 11, 1971), often known by his username and former military nickname "Kos" ( ), is an American blogger who is the founder and publisher of Daily Kos, a blog focusing on Modern liberalism in the United S ...

, founder of

Daily Kos Daily Kos ( ) is a group blog and internet forum focused on the U.S. Democratic Party and liberal American politics. The site includes glossaries and other content. It is sometimes considered an example of "netroots" activism. Daily Kos was f ...

, described the netroots as "the crazy political junkies that hang out in blogs." He is also the co-author (with

) of the book '' Crashing the Gate: Netroots, Grassroots and the Rise of People-Powered Politics'' ().

William Safire William Lewis Safire (; Safir; December 17, 1929 – September 27, 2009Safire, William (1986). ''Take My Word for It: More on Language.'' Times Books. . p. 185.) was an American author, columnist, journalist, and presidential speechwriter. He w ...

explained the term's origin in ''The New York Times Magazine'' on November 19, 2006:

Similar activities elsewhere

So-called netroots activity also takes place in

Iran Iran, officially the Islamic Republic of Iran, and also called Persia, is a country located in Western Asia. It is bordered by Iraq and Turkey to the west, by Azerbaijan and Armenia to the northwest, by the Caspian Sea and Turkmeni ...

, which has a disproportionately high number of bloggers, and in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

, where there is strong support for

in the form of local issues forums have become an approved form of feedback on government performance. Netroots UK is a project started in 2011 in partnership with the US

Netroots Nation Netroots Nation is a political convention for American progressive political activists. Originally organized by readers and writers of Daily Kos, a liberal political blog, it was previously called YearlyKos and rebranded as Netroots Nation ...

organisers to strengthen the UK's netroots through training and networking. In Australia, the netroots "progressive" lobbying group GetUp has more members than all Australian political parties combined. Netroots activity has also begun to spring up in student politics where online social networking programs such as

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

have been used in student elections. In Sweden

Social Democratic Party The name Social Democratic Party or Social Democrats has been used by many political parties in various countries around the world. Such parties are most commonly aligned to social democracy as their political ideology. Active parties For ...

have initiated a network open to all "progressive" bloggers in Sweden. The network meets on a regular basis and holds a yearly gathering, Nätrot (Netroot in Swedis
Netroots.se
The first Nätrot gathering was held in the Swedish parliament 2006 with

as guest speaker. The second one, 2008 also in the Swedish parliament, and the third, Nätrot '09 was in Visby, Almedalen featuring

John Aravosis John Aravosis (born November 27, 1963) is an American Democratic Party (United States), Democratic political consultant, journalist, civil rights advocate, and blogger. Aravosis, an Lawyer, attorney who lives in Washington D.C., is the founder a ...

fro
Americablog
and

Jane Hamsher Jane Hamsher (born Jane Murphy; July 25, 1959) is a US film producer, author, and blogger best known as the author of ''Killer Instinct'', a memoir about co-producing the 1994 movie ''Natural Born Killers'' with Don Murphy and others, and as the ...

fro
Firedoglake
In 2010, the book "Netroots - a progressive blog movement that set the agenda" (Netroots - En progressiv bloggrörelse som sätter agendan) was published in Sweden (author Johan Ulvenlöv). The book explains various bloggers about how media content changed after blog entry and how they are partially set the agenda. In 2012, the largest gathering of progressive bloggers in Scandinavia took place in

Stockholm Stockholm () is the Capital city, capital and List of urban areas in Sweden by population, largest city of Sweden as well as the List of urban areas in the Nordic countries, largest urban area in Scandinavia. Approximately 980,000 people liv ...

References

{{reflist

External links

Netroots Nation
��Netroots Nation produces convenes the largest and most concentrated gathering of progressive bloggers an activists each year.
Netroots For Democracy
��Netroots is a community-oriented website platform that allows people-powered campaigns and organizations to thrive.
Crashing the States
��Crashing the States is a cross-country journey to capture firsthand the excitement and activism of netroots-supported campaigns.

��This netroots page was started in 1996 to bring together progressive-minded people with action alerts and links.
www.netroots.se
��A Swedish network for progressive bloggers
www.netrootsuk.org
��UK network for progressive digital activists Community organizing E-democracy Internet-based activism Political slurs

American origins of term

Similar activities elsewhere

See also

References

External links