NetEase Cloud Music () is a
freemium
Freemium, a portmanteau of the words "free" and "premium," is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical (o ...
music
Music is generally defined as the art of arranging sound to create some combination of form, harmony, melody, rhythm or otherwise expressive content. Exact definitions of music vary considerably around the world, though it is an aspect ...
streaming service
Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content it ...
developed and owned by
NetEase, Inc. The streaming service was launched to the public on 23 April 2013. As of April 2017, the platform has 300 million users, and a music database consisting of over 10 million songs. In April 2017 it received its series A financing of 750 million CNY (US$107 million), and was valued at 8 billion CNY (US$1.14 billion), making it a
unicorn company. It is one of the biggest competitors in the Chinese
music streaming business, primarily competing with
Tencent
Tencent Holdings Ltd. () is a Chinese multinational technology and entertainment conglomerate and holding company headquartered in Shenzhen. It is one of the highest grossing multimedia companies in the world based on revenue. It is also the w ...
's
QQ Music
QQ Music () is one of the three Chinese freemium music streaming services owned by Tencent Music, a joint venture between Tencent and Spotify. As of 2018, the service is set to reach over 700 million users with an estimated 120 million subscribe ...
.
Business service
NetEase Cloud Music operates under a
freemium
Freemium, a portmanteau of the words "free" and "premium," is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical (o ...
business model in which basic services are free whilst some enhanced features are available on a subscription basis. Similar to
QQ Music
QQ Music () is one of the three Chinese freemium music streaming services owned by Tencent Music, a joint venture between Tencent and Spotify. As of 2018, the service is set to reach over 700 million users with an estimated 120 million subscribe ...
, artists and labels can choose to restrict content to paying subscribers or have their albums purchasable on their website. Artists that have used this method include
Taylor Swift
Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Her discography spans multiple genres, and her vivid songwriting—often inspired by her personal life—has received critical praise and wide media coverage. Bor ...
and
Ariana Grande
Ariana Grande-Butera ( ; born June 26, 1993) is an American singer, songwriter, and actress. Her four-octave vocal range has received critical acclaim, and her personal life has been the subject of widespread media attention. She has received ...
. With these purchases, a user can listen and download their purchased songs without restriction, regardless of subscription status.
NetEase Depression Cloud
NetEase Cloud Music, China's leading music streaming service with over 800 million users, is home to "NetEase Depression Cloud", which refers to sentimental stories posted for likes in the comments section of songs. On 3 August 2020, NetEase Cloud Music officially launched a campaign to “cure comments” of feigned depression and provide emotional support to users who are genuinely struggling with mental health issues.
The phenomenon sparked a new meme dubbed “NetEmo”, which took off after some users poked fun at depressed people. “It's midnight, NetEmo mode activated,” read one meme featuring a clock and tears streaming down a face.
Accounts and subscription
NetEase Cloud Music currently offers three subscription types. Subscriptions are only purchasable by a mobile device, with
iPhone payments processed via Apple's
App Store.
Listening limitation
Currently, the official Android App of NetEase music is virtually unknown to listeners trying to access the app for two reasons. First, the app is in Chinese and most of the tracks are playable in China only; and second, the app is not available on
Google Play Store. NetEase app is available in
Apple App store
The App Store is an app store platform, developed and maintained by Apple Inc., for mobile apps on its iOS and iPadOS operating systems. The store allows users to browse and download approved apps developed within Apple's iOS Software Deve ...
. However, its English version is currently not published.
Stable releases
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References
External links
*
NetEase
Music streaming services
Online music stores of China
{{China-music-stub