Kansai Nerolac Paints Limited (, ) (formerly known as Goodlass Nerolac Paints Ltd) is the largest industrial paint and third largest decorative paint company of India based in

Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...

. It is a subsidiary of Kansai Paint of Japan. As of 2015, it has the third largest market share with 15.4% in the Indian paint industry. It is engaged in the industrial, automotive and powder coating business. It develops and supplies paint systems used on the finishing lines of electrical components, cycle, material handling equipment, bus bodies, containers and furniture industries.

History

* 1920 : It started as Gahagan Paints & Varnish Co. Ltd. at Lower Parel in

. * 1957 : Goodlass Wall Pvt. Ltd. grew popular as Goodlass Nerolac Paints (Pvt.) Ltd. Also, it went public in the same year and established itself as Goodlass Nerolac Paints Ltd. . * 1976 : Goodlass Nerolac Paints Ltd. became a part of Tata

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Group on acquisition of a part of the foreign shareholdings by

Gokak. . * 1983 : Goodlass Nerolac Paints Ltd. strengthened itself by entering in technical collaboration agreement by Kansai Paint Co. Ltd., Japan and Nihon Tokushu Tokyo Co. Ltd., Japan. * 1999 : Kansai Paint Co. Ltd. , Japan took over the entire stake of Tata Forbes group and thus Goodlass Nerolac Paints became wholly owned subsidiary of Kansai Paint Company Ltd. * 2006 : On 11 July, Goodlass Paint Ltd. name has been changed to Kansai Nerolac Paints Ltd.

Company overview

Kansai Nerolac Paints has 6 paint manufacturing plants and about 6–7 contract manufacturers. The Nerolac owned plants are at 1. Jainpur,

Kanpur Dehat Kanpur Dehat district is a district in Uttar Pradesh state in northern India. The administrative headquarters of the district are at Mati- Akbarpur. This district is part of Kanpur division. Kanpur was formerly spelled Cawnpore. History The s ...

(Uttar Pradesh) 2. Bawal (Haryana) 3. Lote, Chiplun (Maharashtra) 4.

Hosur Hosur is an industrial city located in the Indian state of Tamil Nadu. Hosur is one of the municipal corporations in Tamil Nadu. It is located on the bank of the river River Ponnaiyar, southeast of Bengaluru and west of Chennai, the state ...

(Tamil Nadu) 5. Sayakha (Gujarat) 6. Goindwal (Punjab) 7.

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(Andhra Pradesh) (Upcoming ) Kansai Nerolac Paints Ltd. has entered into many technical collaborations with other industry leaders such as E.I. Du-products. The

-based company is the leader in the industrial paints segment with a market share of over 40%. It is the third-largest player in the decorative paints segment with a modest market share of 13%. Nearly 75% of the Indian paints industry consists of the decorative segment.

Parent company

Kansai Paint was founded by Katsujiro Iwai in

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City, Japan in May 1918. Kansai Paint is a comprehensive manufacturer of paints and coatings. The Products include- Automotive Coatings, Industrial coatings, Decorative coatings, Protective coatings and Marine Coatings. They are also present in

U.K. The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

Turkey Turkey ( tr, Türkiye ), officially the Republic of Türkiye ( tr, Türkiye Cumhuriyeti, links=no ), is a list of transcontinental countries, transcontinental country located mainly on the Anatolia, Anatolian Peninsula in Western Asia, with ...

U.S. The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...

UAE The United Arab Emirates (UAE; ar, اَلْإِمَارَات الْعَرَبِيَة الْمُتَحِدَة ), or simply the Emirates ( ar, الِْإمَارَات ), is a country in Western Asia (The Middle East). It is located at th ...

Products and services

Technologically innovative products are the company's hallmark. Kansai Nerolac Paint offers differentiated products with a focus on being eco-friendly and healthy. Kansai Nerolac Paint’s key products and brands include the following: *Decorative Paints: Interior wall paints, exterior wall paints, Wood surface paints, and Metals surface paints. *Automotive Coatings :Pre-Treatment Chemicals, Electrodeposition. Intermediate Coats/Primer Surfacers, Topcoats, Clear Coats, Touch Up Paints, Auto Refinishing Products, Heat Resistant Paints, Underbody Paints & PVC Sealants & Rapgard Transit Protection Films. *Performance Coatings: Performance Coating is available for a wide range of products. For household appliances and metal fittings in factories, there is a comprehensive range of general industrial coating systems like P.T. chemicals,

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s and lacquers, Coil Coat, Heat Resistant Paints & Metal Decoration Coatings. Powder Coating is now increasing in popularity because of its high quality, resistance to corrosion, the apparent ease of application and the environmental friendliness of the technology.

Marketing and advertising

Kansai Nerolac has run advertising campaigns, including television commercials, with Bollywood actors including,

Shah Rukh Khan Shah Rukh Khan (; born 2 November 1965), also known by the initialism SRK, is an Indian actor, film producer, and television personality who works in Hindi films. Referred to in the media as the " Baadshah of Bollywood", "King of Bollywood" ...

& Ranveer Singh and radio station Red FM..

Awards and achievements

*Golden Peacock Environment Management Award, 2005. *Short listed for the Best Managed Company Award from Business Today &

A.T. Kearney Kearney is a global management consulting firm with offices in more than 40 countries worldwide. Kearney has consistently earned top places among global management consulting firm rankings, such as Vault's Consulting 50 and ''Consulting'' magazine' ...

2005. *Best Vendor Award from customers like Toyota Kirloskar Motors Ltd. (TKML) for Cost and from Maruti Udyog Ltd.(MUL) on overall commendation. *Awards for Marketing Initiatives like

Cannes Cannes ( , , ; oc, Canas) is a city located on the French Riviera. It is a communes of France, commune located in the Alpes-Maritimes departments of France, department, and host city of the annual Cannes Film Festival, Midem, and Cannes Lions I ...

2007 Bronze for Press Ad. * Reader's Digest Trusted Brands Gold Awards, 2008. *Product of the Year Award 2010 for Nerolac Excel April 2010. *Product of the Year Award 2011 for Nerolac Excel Total with Heat-Guard Technology April 2011. *Sustainability Award for outstanding contribution by

Mahindra & Mahindra Mahindra & Mahindra Limited (M&M) is an Indian multinational automotive manufacturing corporation headquartered in Mumbai. It was established in 1945 as Mahindra & Mohammed and later renamed as Mahindra & Mahindra. Part of the Mahindra Group, ...

– October 2011. *Best Vendor Performance Award in Paint Supplier's Category by

Honda is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan. Honda has been the world's largest motorcycle manufacturer since 1959, reaching a product ...

Motors cycles & scooters at their annual conference 2012. *ASAPP Media Information Group – Construction World Magazine Ranked Kansai Nerolac Paints First.http://www.indiainfoline.com/Markets/Company/Fundamentals/Management-Discussions/Kansai-Nerolac-Paints-Ltd/500165

References

External links

* {{DEFAULTSORT:Kansai Nerolac Paints Chemical companies based in Mumbai Chemical companies established in 1920 Indian brands Paint companies of India Indian companies established in 1920 Companies listed on the National Stock Exchange of India Companies listed on the Bombay Stock Exchange