Neil Stiles is a British magazine executive who is a former CEO of Variety, Inc. As President of Variety, Inc., Stiles was responsible for the global business operations of the Variety franchise including ''

Variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...

'', the former ''Daily Variety'', the former ''Daily Variety Gotham'', and Variety.com. Additionally, he oversaw MarketCast, a provider of

market research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mark ...

for the film and television industries. Stiles began his career as a music industry journalist in the mid-1970s and moved into

sales management Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operations. It is an important business function as net sales through the sale of products and ser ...

and publishing management positions throughout the 1980s. Before joining Variety in 2008, Stiles was the UK Division Managing Director of Variety's parent company,

Reed Business Information RELX plc (pronounced "Rel-ex") is a British multinational information and analytics company headquartered in London, England. Its businesses provide scientific, technical and medical information and analytics; legal information and analytics; ...

. Stiles oversaw several online initiatives; he was CEO of eMedia, an

online marketing Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. ...

business, and XpertHR, an online

human resources Human resources (HR) is the set of people who make up the workforce of an organization, business sector, industry, or economy. A narrower concept is human capital, the knowledge and skills which the individuals command. Similar terms include m ...

tool. In addition, he managed the print and electronic portfolios of ''Personnel Today'', '' Hairdressers Journal International'', ''Travel Weekly'', ''

Commercial Motor ''Commercial Motor'' is a weekly magazine serving the road transport industry in the United Kingdom. Founded in 1905 by Edmund Dangerfield, it is notable for having been "the first journal to be devoted exclusively to the commercial vehicle eng ...

'', ''Motor Transport'', ''Truck and Driver'' and ''Utility Week''. Stiles also served as Chief Revenue Officer and was responsible for pricing consulting internally, as well as launching the division's digital advertising network. On October 12, 2012, the ailing Variety, Co. was purchased by

Penske Media Corporation Penske Media Corporation (PMC) () is an American digital media, publishing, and information services company based in Los Angeles and New York City. It publishes more than 20 digital and print brands, including ''Variety'', ''Rolling Stone'', '' ...

. Soon after the purchase, Stiles left the company. After moving to Los Angeles in 2008, Neil was elected to the Board of

British Academy of Film and Television Arts British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies. ** Britishness, the British identity and common culture * British English, ...

Los Angeles. He has also joined the Boards of LA's BEST, an after school enrichment program, and BritWeek,BritWeek Board of Directors, http://britweek.org/2010/about_board.html?expandable=0 a charitable organization celebrating British contributions to the Los Angeles community. Stile has judged the One Show Awards, a celebration of product integration within programming, and the LARC Awards, a recognition of innovation within the Los Angeles Urban landscape. He speaks frequently at conferences on the issues of changing revenue models in democratized distribution channels and pricing in the online space.

References

External links

Variety: Publishing change at Variety

Reed Business Information: Neil Stiles' Bio

BtoB Online: Who's Who in Business Publishing

Hey Guys: Exclusive Interview with Neil Stiles
{{DEFAULTSORT:Stiles, Neil Variety (magazine) people Living people Year of birth missing (living people)