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Navigator Ltd. is a Canadian public relations, crisis management, lobbying, and polling company based in Toronto, with offices in
Ottawa Ottawa (, ; Canadian French: ) is the capital city of Canada. It is located at the confluence of the Ottawa River and the Rideau River in the southern portion of the province of Ontario. Ottawa borders Gatineau, Quebec, and forms the core ...
,
Calgary Calgary ( ) is the largest city in the western Canadian province of Alberta and the largest metro area of the three Prairie Provinces. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806, makin ...
, Edmonton, and
Moncton Moncton (; ) is the most populous city in the Provinces and territories of Canada, Canadian province of New Brunswick. Situated in the Petitcodiac River Valley, Moncton lies at the geographic centre of the The Maritimes, Maritime Provinces. The ...
, Canada. They have represented a number of high-profile Canadian clients including
Brian Mulroney Martin Brian Mulroney ( ; born March 20, 1939) is a Canadian lawyer, businessman, and politician who served as the 18th prime minister of Canada from 1984 to 1993. Born in the eastern Quebec city of Baie-Comeau, Mulroney studied political sci ...
, Michael Bryant, and Magna International. The company was founded in 2000 by Jaime Watt, a communications strategist tied to the Progressive Conservative Party of Ontario. Watt remains the Executive Chairman of the company.


Early history

When Navigator was founded in 2000, it was closely tied to the Progressive Conservative Party of Ontario and the then
Premier of Ontario The premier of Ontario (french: premier ministre de l'Ontario) is the head of government of Ontario. Under the Westminster system, the premier governs with the Confidence and supply, confidence of a majority the elected Legislative Assembly of On ...
Mike Harris. Among its early efforts was polling in the
2002 Progressive Conservative Party of Ontario leadership election The 2002 Ontario Progressive Conservative leadership election was a leadership election called in the fall of 2001 when Ontario Progressive Conservative Party Premier Mike Harris announced his intention to resign. The candidates to succeed Harri ...
, when it was accused by one of the candidates,
Tony Clement Tony Peter Clement (born January 27, 1961) is a Canadian former federal politician and former Member of Parliament for Parry Sound—Muskoka in Ontario. Before entering federal politics, Clement served as an Ontario cabinet minister, including ...
, of having had access to the party's membership list to conduct its polling; Navigator founder Jamie Watt would later be election campaign co-chair to the successful leadership candidate Ernie Eves in the
2003 Ontario general election The 2003 Ontario general election was held on October 2, 2003, to elect the 103 members of the 38th Legislative Assembly (Members of Provincial Parliament, or "MPPs") of the Province of Ontario, Canada. The election was called on September 2 by ...
. The company soon expanded its organization to include members of other political parties, such as the high-profile Liberal Warren Kinsella, who joined it in 2002, and
Robin Sears Robin V. Sears is a communications, marketing, and public affairs adviser with experience on three continents for public- and private-sector clients. Sears joined the Earnscliffe Strategy Group in 2012 and was an NDP strategist for 20 years. Bi ...
, a longtime
New Democratic Party The New Democratic Party (NDP; french: Nouveau Parti démocratique, NPD) is a federal political party in Canada. Widely described as social democratic,The party is widely described as social democratic: * * * * * * * * * * * * t ...
strategist, in 2004. Navigator and Watt continued to have deep ties to conservatives parties in Canada at the provincial and federal levels; Watt acted as a campaign advisor for Belinda Stronach in the
2004 Conservative Party of Canada leadership election The 2004 Conservative Party of Canada leadership election took place on March 20, 2004, in Toronto, Ontario, and resulted in the election of Stephen Harper as the first leader of the new Conservative Party of Canada. The Conservative Party was ...
.


Notable clients

Among its major clients in the middle of the 2000s was the Toronto Catholic District School Board, who hired Navigator in 2005 to promote the school system and attract new students. The following year, the Toronto District School Board also hired Navigator. In 2007 they were hired to act as spokespeople for former Canadian Prime Minister
Brian Mulroney Martin Brian Mulroney ( ; born March 20, 1939) is a Canadian lawyer, businessman, and politician who served as the 18th prime minister of Canada from 1984 to 1993. Born in the eastern Quebec city of Baie-Comeau, Mulroney studied political sci ...
. During the 2006 Canadian federal election a former Navigator employee and Preston Manning staffer named Patrick Muttart was a campaign advisor for
Stephen Harper Stephen Joseph Harper (born April 30, 1959) is a Canadian politician who served as the 22nd prime minister of Canada from 2006 to 2015. Harper is the first and only prime minister to come from the modern-day Conservative Party of Canada, ...
and was credited with being one of the key figures behind his electoral victory that year. Another high-profile client was Western University which hired Navigator during the process of negotiating a widely criticized contract with university president Amit Chakma. That controversy continued for several years. A high-profile client of Navigator in 2009 was Michael Bryant, the former
Attorney General of Ontario The Attorney General of Ontario is the chief legal adviser to His Majesty the King in Right of Ontario and, by extension, the Government of Ontario. The Attorney General is a senior member of the Executive Council of Ontario (the cabinet) and ...
and Government House Leader, who hired the firm after facing charges for the death of a cyclist, Darcy Allan Sheppard. The firm was also investigated in 2009 by the Commissioner of Lobbying which caused then Prime Minister
Stephen Harper Stephen Joseph Harper (born April 30, 1959) is a Canadian politician who served as the 22nd prime minister of Canada from 2006 to 2015. Harper is the first and only prime minister to come from the modern-day Conservative Party of Canada, ...
and the Prime Minister's Office to temporarily suspend relations with them. Harper's office was then criticized by opposition politicians for revealing that an investigation had been taking place, as they are supposed to remain private while in progress. It was eventually revealed that the investigation had involved a fundraiser for
Conservative Party of Canada The Conservative Party of Canada (french: Parti conservateur du Canada), colloquially known as the Tories, is a federal political party in Canada. It was formed in 2003 by the merger of the two main right-leaning parties, the Progressive Con ...
minister
Lisa Raitt Lisa Sarah MacCormack Raitt (born May 7, 1968) is a former Canadian politician who served as a Cabinet of Canada, federal Cabinet minister and Member of Parliament (Canada), member of Parliament (MP) from 2008 to 2019. A member of the Conservativ ...
. The Commissioner of Lobbying did not find that any wrongdoing had taken place. However, a subsequent investigation did find that Will Stewart, a consultant with Navigator, did break lobbying ethics rules by organizing the fundraiser for Raitt in September 2009 while also acting as lobbyist to the government she represented. The firm was also involved in controversial contracts with the government of Alberta during the period of 2011 to 2013, during which time a Navigator employee Jason Hatcher acted as spokesperson for Premier of Alberta
Jim Prentice Peter Eric James Prentice (July 20, 1956 – October 13, 2016) was a Canadian politician who served as the 16th premier of Alberta from 2014 to 2015. In the 2004 federal election he was elected to the House of Commons of Canada as a candidate ...
. In 2014 the Auditor General of Alberta investigated the practice of awarding sole-source contracts to Navigator by Alberta Health and Municipal Affairs, eventually finding that proper contracting procedures had not been followed. In 2015
Wildrose Party of Alberta The Wildrose Party of Alberta was a centre-right political organization founded in Alberta, Canada in 2007. The organization took its name from Alberta's provincial flower. On January 19, 2008, the members merged with the Alberta Alliance Party t ...
members accused the Prentice government of continuing to employ Navigator for its lobbying efforts. In 2014 the firm took on
Jian Ghomeshi Jian Ghomeshi (born June 9, 1967) is a British-born Persian-Canadian broadcaster, writer, musician, producer and former CBC personality. From 1990 to 2000, he was a vocalist and drummer in the Thornhill-based folk-pop band Moxy Früvous. In ...
, a CBC host who was then accused of sexual misconduct and physical assault in the workplace. However, the firm soon cut ties with Ghomeshi. In 2015 Navigator expanded with the takeover of Playbook Communications. In 2018 Navigator acquired Haddon Strategy and relaunched it as True, aiming to work online more effectively. In 2020, after facing questions about falsifying her Indigenous heritage, filmmaker
Michelle Latimer Michelle Latimer is a Canadian actress, director, writer, and filmmaker. She initially rose to prominence for her role as Trish Simkin on the television series ''Paradise Falls'', shown nationally in Canada on Showcase Television (2001–2004). ...
became a client of Navigator. During February 2022 protests in Ottawa against COVID-19 mitigations, the Ottawa Police Service hired Navigator to handle messaging.
Hockey Canada Hockey Canada (which merged with the Canadian Amateur Hockey Association in 1994) is the national governing body of ice hockey and ice sledge hockey in Canada. It is a member of the International Ice Hockey Federation and controls the majority ...
hired Navigator in mid-2022 amid a scandal over its handling of sexual assault allegations. Special rapporteur on foreign interference and former governor general of Canada, David Johnston hired Navigator in 2023, but the partnership ended after a week.


References

{{Reflist


External links


Official website
of Navigator Ltd. Public relations companies of Canada 2000 establishments in Ontario Lobbying organizations in Canada Public opinion research companies