Navigator Ltd.
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Navigator Ltd. is a Canadian
public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. P ...
,
crisis management Crisis management is the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders. The study of crisis management originated with large-scale industrial and envir ...
,
lobbying In politics, lobbying, persuasion or interest representation is the act of lawfully attempting to influence the actions, policies, or decisions of government officials, most often legislators or members of regulatory agency, regulatory agencie ...
, and
polling Poll, polled, or polling may refer to: Figurative head counts * Poll, a formal election ** Election verification exit poll, a survey taken to verify election counts ** Polling, voting to make decisions or determine opinions ** Polling places o ...
company based in
Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...
, with offices in
Ottawa Ottawa (, ; Canadian French: ) is the capital city of Canada. It is located at the confluence of the Ottawa River and the Rideau River in the southern portion of the province of Ontario. Ottawa borders Gatineau, Quebec, and forms the core ...
,
Calgary Calgary ( ) is the largest city in the western Canadian province of Alberta and the largest metro area of the three Prairie Provinces. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806, makin ...
,
Edmonton Edmonton ( ) is the capital city of the Canadian province of Alberta. Edmonton is situated on the North Saskatchewan River and is the centre of the Edmonton Metropolitan Region, which is surrounded by Alberta's central region. The city ancho ...
, and
Moncton Moncton (; ) is the most populous city in the Provinces and territories of Canada, Canadian province of New Brunswick. Situated in the Petitcodiac River Valley, Moncton lies at the geographic centre of the The Maritimes, Maritime Provinces. The ...
, Canada. They have represented a number of high-profile Canadian clients including
Brian Mulroney Martin Brian Mulroney ( ; born March 20, 1939) is a Canadian lawyer, businessman, and politician who served as the 18th prime minister of Canada from 1984 to 1993. Born in the eastern Quebec city of Baie-Comeau, Mulroney studied political sci ...
, Michael Bryant, and
Magna International Magna International Inc. is a Canadian parts manufacturer for automakers. It is one of the largest companies in Canada and was recognized on the 2020 ''Forbes'' Global 2000. The company is the largest automobile parts manufacturer in North Ameri ...
. The company was founded in 2000 by Jaime Watt, a communications strategist tied to the
Progressive Conservative Party of Ontario The Progressive Conservative Party of Ontario (french: Parti progressiste-conservateur de l'Ontario), often shortened to the Ontario PC Party or simply the PCs, colloquially known as the Tories, is a centre-right political party in Ontario, Canada ...
. Watt remains the Executive Chairman of the company.


Early history

When Navigator was founded in 2000, it was closely tied to the
Progressive Conservative Party of Ontario The Progressive Conservative Party of Ontario (french: Parti progressiste-conservateur de l'Ontario), often shortened to the Ontario PC Party or simply the PCs, colloquially known as the Tories, is a centre-right political party in Ontario, Canada ...
and the then
Premier of Ontario The premier of Ontario (french: premier ministre de l'Ontario) is the head of government of Ontario. Under the Westminster system, the premier governs with the Confidence and supply, confidence of a majority the elected Legislative Assembly of On ...
Mike Harris Michael Deane Harris (born January 23, 1945) is a Canadian retired politician who served as the 22nd premier of Ontario from 1995 to 2002 and leader of the Progressive Conservative Party of Ontario (PC Party) from 1990 to 2002. During his time ...
. Among its early efforts was polling in the
2002 Progressive Conservative Party of Ontario leadership election The 2002 Ontario Progressive Conservative leadership election was a leadership election called in the fall of 2001 when Ontario Progressive Conservative Party Premier Mike Harris announced his intention to resign. The candidates to succeed Harri ...
, when it was accused by one of the candidates,
Tony Clement Tony Peter Clement (born January 27, 1961) is a Canadian former federal politician and former Member of Parliament for Parry Sound—Muskoka in Ontario. Before entering federal politics, Clement served as an Ontario cabinet minister, including ...
, of having had access to the party's membership list to conduct its polling; Navigator founder Jamie Watt would later be election campaign co-chair to the successful leadership candidate
Ernie Eves Ernest Larry Eves (born June 17, 1946) is a Canadian lawyer and former politician who served as the 23rd premier of Ontario from 2002 to 2003. A Progressive Conservative, he took over the premiership upon Mike Harris's resignation as party leade ...
in the
2003 Ontario general election The 2003 Ontario general election was held on October 2, 2003, to elect the 103 members of the 38th Legislative Assembly (Members of Provincial Parliament, or "MPPs") of the Province of Ontario, Canada. The election was called on September 2 by ...
. The company soon expanded its organization to include members of other political parties, such as the high-profile
Liberal Liberal or liberalism may refer to: Politics * a supporter of liberalism ** Liberalism by country * an adherent of a Liberal Party * Liberalism (international relations) * Sexually liberal feminism * Social liberalism Arts, entertainment and m ...
Warren Kinsella Warren James Kinsella (born August 1960) is a Canadian lawyer, author, musician, political consultant, and commentator. Kinsella has written commentary in most of Canada's major newspapers and several magazines, including ''The Globe and Mail ...
, who joined it in 2002, and Robin Sears, a longtime
New Democratic Party The New Democratic Party (NDP; french: Nouveau Parti démocratique, NPD) is a federal political party in Canada. Widely described as social democratic,The party is widely described as social democratic: * * * * * * * * * * * * t ...
strategist, in 2004. Navigator and Watt continued to have deep ties to conservatives parties in Canada at the provincial and federal levels; Watt acted as a campaign advisor for
Belinda Stronach Belinda Caroline Stronach (Born May 2, 1966) is a Canadian businesswoman, philanthropist and a former Member of Parliament (MP) in the House of Commons of Canada from 2004 to 2008. Originally elected as a Conservative, she later crossed the fl ...
in the
2004 Conservative Party of Canada leadership election The 2004 Conservative Party of Canada leadership election took place on March 20, 2004, in Toronto, Ontario, and resulted in the election of Stephen Harper as the first leader of the new Conservative Party of Canada. The Conservative Party was ...
.


Notable clients

Among its major clients in the middle of the 2000s was the
Toronto Catholic District School Board The Toronto Catholic District School Board (TCDSB, known as English-language Separate District School Board No. 40 prior to 1999) is an English-language public-separate school board for Toronto, Ontario, Canada, headquartered in North York. I ...
, who hired Navigator in 2005 to promote the school system and attract new students. The following year, the
Toronto District School Board The Toronto District School Board (TDSB), formerly known as English-language Public District School Board No. 12 prior to 1999, is the English-language public-secular school board for Toronto, Ontario, Canada. The minority public-secular franco ...
also hired Navigator. In 2007 they were hired to act as spokespeople for former
Canadian Prime Minister The prime minister of Canada (french: premier ministre du Canada, link=no) is the head of government of Canada. Under the Westminster system, the prime minister governs with the confidence of a majority the elected House of Commons; as such ...
Brian Mulroney Martin Brian Mulroney ( ; born March 20, 1939) is a Canadian lawyer, businessman, and politician who served as the 18th prime minister of Canada from 1984 to 1993. Born in the eastern Quebec city of Baie-Comeau, Mulroney studied political sci ...
. During the 2006 Canadian federal election a former Navigator employee and
Preston Manning Ernest Preston Manning (born June 10, 1942) is a Canadian retired politician. He was the founder and the only leader of the Reform Party of Canada, a Canadian federal political party that evolved into the Canadian Alliance in 2000 which in tur ...
staffer named Patrick Muttart was a campaign advisor for
Stephen Harper Stephen Joseph Harper (born April 30, 1959) is a Canadian politician who served as the 22nd prime minister of Canada from 2006 to 2015. Harper is the first and only prime minister to come from the modern-day Conservative Party of Canada, ...
and was credited with being one of the key figures behind his electoral victory that year. Another high-profile client was Western University which hired Navigator during the process of negotiating a widely criticized contract with university president
Amit Chakma Amit Chakma (born 25 April 1959) is a university administrator who was appointed vice-chancellor of the University of Western Australia in July 2020. Previously he served as the 10th president and vice-chancellor of the University of Western Onta ...
. That controversy continued for several years. A high-profile client of Navigator in 2009 was Michael Bryant, the former
Attorney General of Ontario The Attorney General of Ontario is the chief legal adviser to His Majesty the King in Right of Ontario and, by extension, the Government of Ontario. The Attorney General is a senior member of the Executive Council of Ontario (the cabinet) and ...
and
Government House Leader The leader of the government in the House of Commons (), more commonly known as the government house leader, is the Canadian cabinet, Cabinet minister responsible for planning and managing the government's legislative program in the House of Com ...
, who hired the firm after facing charges for the death of a cyclist, Darcy Allan Sheppard. The firm was also investigated in 2009 by the Commissioner of Lobbying which caused then Prime Minister
Stephen Harper Stephen Joseph Harper (born April 30, 1959) is a Canadian politician who served as the 22nd prime minister of Canada from 2006 to 2015. Harper is the first and only prime minister to come from the modern-day Conservative Party of Canada, ...
and the Prime Minister's Office to temporarily suspend relations with them. Harper's office was then criticized by opposition politicians for revealing that an investigation had been taking place, as they are supposed to remain private while in progress. It was eventually revealed that the investigation had involved a fundraiser for
Conservative Party of Canada The Conservative Party of Canada (french: Parti conservateur du Canada), colloquially known as the Tories, is a federal political party in Canada. It was formed in 2003 by the merger of the two main right-leaning parties, the Progressive Con ...
minister
Lisa Raitt Lisa Sarah MacCormack Raitt (born May 7, 1968) is a former Canadian politician who served as a Cabinet of Canada, federal Cabinet minister and Member of Parliament (Canada), member of Parliament (MP) from 2008 to 2019. A member of the Conservativ ...
. The Commissioner of Lobbying did not find that any wrongdoing had taken place. However, a subsequent investigation did find that Will Stewart, a consultant with Navigator, did break lobbying ethics rules by organizing the fundraiser for Raitt in September 2009 while also acting as lobbyist to the government she represented. The firm was also involved in controversial contracts with the government of
Alberta Alberta ( ) is one of the thirteen provinces and territories of Canada. It is part of Western Canada and is one of the three prairie provinces. Alberta is bordered by British Columbia to the west, Saskatchewan to the east, the Northwest Ter ...
during the period of 2011 to 2013, during which time a Navigator employee Jason Hatcher acted as spokesperson for
Premier of Alberta The premier of Alberta is the first minister for the Canadian province of Alberta, and the province's head of government. The current premier is Danielle Smith, leader of the United Conservative Party, who was sworn in on October 11, 2022. The ...
Jim Prentice Peter Eric James Prentice (July 20, 1956 – October 13, 2016) was a Canadian politician who served as the 16th premier of Alberta from 2014 to 2015. In the 2004 federal election he was elected to the House of Commons of Canada as a candidate ...
. In 2014 the Auditor General of Alberta investigated the practice of awarding sole-source contracts to Navigator by Alberta Health and Municipal Affairs, eventually finding that proper contracting procedures had not been followed. In 2015
Wildrose Party of Alberta The Wildrose Party of Alberta was a centre-right political organization founded in Alberta, Canada in 2007. The organization took its name from Alberta's provincial flower. On January 19, 2008, the members merged with the Alberta Alliance Party t ...
members accused the Prentice government of continuing to employ Navigator for its lobbying efforts. In 2014 the firm took on
Jian Ghomeshi Jian Ghomeshi (born June 9, 1967) is a British-born Persian-Canadian broadcaster, writer, musician, producer and former CBC personality. From 1990 to 2000, he was a vocalist and drummer in the Thornhill-based folk-pop band Moxy Früvous. In ...
, a CBC host who was then accused of
sexual misconduct Sexual misconduct is misconduct of a sexual nature which exists on a spectrum that may include a broad range of sexual behaviors considered unwelcome. This includes conduct considered inappropriate on an individual or societal basis of morality, se ...
and physical assault in the workplace. However, the firm soon cut ties with Ghomeshi. In 2015 Navigator expanded with the takeover of Playbook Communications. In 2018 Navigator acquired Haddon Strategy and relaunched it as True, aiming to work online more effectively. In 2020, after facing questions about falsifying her Indigenous heritage, filmmaker
Michelle Latimer Michelle Latimer is a Canadian actress, director, writer, and filmmaker. She initially rose to prominence for her role as Trish Simkin on the television series ''Paradise Falls'', shown nationally in Canada on Showcase Television (2001–2004). ...
became a client of Navigator. During February 2022 protests in Ottawa against COVID-19 mitigations, the
Ottawa Police Service The Ottawa Police Service (OPS; French: ''Service de police d'Ottawa'') is a municipal police force in Ottawa, Ontario, Canada. The OPS serves an area of 2,790 square kilometres and 1,017,449 (2021 census) people alongside several other police f ...
hired Navigator to handle messaging.
Hockey Canada Hockey Canada (which merged with the Canadian Amateur Hockey Association in 1994) is the national governing body of ice hockey and ice sledge hockey in Canada. It is a member of the International Ice Hockey Federation and controls the majority ...
hired Navigator in mid-2022 amid a scandal over its handling of sexual assault allegations. Special rapporteur on foreign interference and former governor general of Canada, David Johnston hired Navigator in 2023, but the partnership ended after a week.


References

{{Reflist


External links


Official website
of Navigator Ltd. Public relations companies of Canada 2000 establishments in Ontario Lobbying organizations in Canada Public opinion research companies