Bowflex, Inc., formerly Nautilus, Inc., located in
Vancouver, Washington,
United States, is the American worldwide marketer, developer, and manufacturer of fitness equipment brands
BowFlex®, Schwinn®, and JRNY®, its adaptive fitness platform. The company changed its corporate name from Nautilus, Inc. to BowFlex Inc. in 2023. BowFlex Inc. is a publicly traded company, listed on the New York Stock Exchange as BFX. Its products are sold globally to customers through e-commerce, call centers and retail stores.
[Coral Garnick, The Seattle Times]
Nautilus Flexes its Muscle.
June 11, 2014. Retrieved January 27, 2015.[Teresa Hartford, SGB Media.]
Nautilus Unlocks New Equipment Categories
" Sep 28, 2016. Retrieved Oct 26, 2016.
Organization
BowFlex, Inc., formerly Nautilus, Inc., is the maker of fitness equipment brands Bowflex®, Schwinn®, and JRNY®, its adaptive fitness platform, sold globally directly to customers through a combination of the e-commerce, call centers and retail stores.
[
James “Jim” Barr IV, a former OfficeMax and Microsoft executive, was named CEO in July 2019. The company's executive leadership team also includes: Aina Konold (Chief Financial Officer), Becky Alseth (Chief Marketing Officer), Chris Quatrochi (Chief Product Officer), John Goelz (Chief Operating Officer), Alan Chan (Chief Legal & People Officer).
In 2015, the company opened a new building across from its headquarters in Vancouver, Washington, United States for its development and research teams. The company also has offices in China and Rotterdam, and distribution centers in Portland, Oregon and Columbus, Ohio.
]
History
Nautilus, Inc. originated in 1986 with the sale of most of the company by the inventor of Nautilus machines, Arthur Jones.[Andrew Martin, The New York Times. ]
Arthur Jones, 80, Exercise Machine Inventor, Dies
” August 30, 2014. July 21, 2014. Jones created the Nautilus machine, then called the Blue Monster, in the late 1960s, with the purpose of developing a fitness machine that accommodates human movement.[ The company's name was changed to Nautilus because the logarithmic-spiral cam, which made the machine a success, resembled a nautilus.][
Bowflex acquired Nautilus, Inc. and specialized in designing, developing and marketing strength and cardio fitness products.][ In 1998, the company changed its name to Direct Focus and acquired the Nautilus, Schwinn and StairMaster brands between 1999 and 2002, before eventually changing its name to Nautilus, Inc. in 2005.][ Nautilus became a publicly traded company on the U.S. stock exchange in May 1999.][Nathan Gotch, Street Articles.]
The Only Bowflex Review You Need
" May 20, 2013. December 18, 2013.
The company stopped selling exercise equipment to gyms in 2011 and shifted its focus to home-use equipment. The same year, Nautilus, Inc. licensed its brand name and technology to other manufacturers.[
In 2004, Nautilus, Inc. was sued by Biosig Instruments for allegedly infringing its design for heart-rate monitors.][The Oregonian.]
" June 11, 2014. July 22, 2014. The case eventually reached the United States Supreme Court, who used it to establish reasonable certainty as the standard for judging whether or not a patent claim is indefinite.[
Nautilus, Inc. acquired Octane Fitness, LLC from private equity firm North Castle Partners on December 31, 2015.
The company was recognized by The Oregonian as one of the top places to work, as well as the company with the healthiest employees of Oregon by the Portland Business Journal, in its 100-499 employee category.][Portland Business Journal.]
” October 16, 2013. June 11, 2014.
Nautilus, Inc. has been awarded as an American Heart Association Fit-Friendly company.[Rebecca Fancher, Jeff Bunch and Leah Fisher, The Columbian.]
Wellness summit gives Nautilus program boost
" August 26, 2013. June 17, 2014.
The company changed its corporate name from Nautilus, Inc. to BowFlex Inc. in 2023.
Finance
From 2011 to 2017, the company's cash position increased from $17 million to $85 million.[Matthew Kish, Portland Business Journal]
Aug 16, 2018. Retrieved Oct 26, 2016.
As a result of its three-year profit, revenue and stock growth, Nautilus, Inc. was No. 23 on Fortune's 100 Fastest Growing Companies list in 2015.
On March 18, 2014, Bruce Cazenave, then CEO of Nautilus, Inc., rang the New York Stock Exchange's opening bell. Nautilus, Inc. also featured its new home fitness cardio machine, the Bowflex Max Trainer machine, on the NYSE trading floor and discussed the company's 2013 fourth quarter and full year financial growth.
On November 1, 2023, Nautilus, Inc. changed its name to BowFlex, Inc. and currently trades on the New York Stock Exchange under BFX.
In 2013, Nautilus, Inc. posted $218.8 million in revenue, a 13% increase over 2012.
Brands and products
The BowFlex Inc. (previously Nautilus, Inc.) portfolio includes global fitness equipment brands Bowflex
Bowflex is the brand name for a series of fitness training equipment, marketed and sold by Nautilus, Inc. Based in Vancouver, Washington, it sells its products through direct, retail and international channels. The first Bowflex product, Bowflex ...
, Schwinn Fitness, and JRNY.
Bowflex
Bowflex
Bowflex is the brand name for a series of fitness training equipment, marketed and sold by Nautilus, Inc. Based in Vancouver, Washington, it sells its products through direct, retail and international channels. The first Bowflex product, Bowflex ...
is the brand name for cardio and strength fitness training equipment offered by BowFlex Inc.[ The first Bowflex product, Bowflex 2000X home gym, was created in 1986.][ Bowflex products now range from cardio machines,][Mark Barroso, Men's Fitness.]
Nautilus Launches New Fitness Products
" September 13, 2013. Retrieved November 27, 2018. to adjustable dumbbells and home gyms. The Bowflex
Bowflex is the brand name for a series of fitness training equipment, marketed and sold by Nautilus, Inc. Based in Vancouver, Washington, it sells its products through direct, retail and international channels. The first Bowflex product, Bowflex ...
brand includes the Bowflex Max Trainer,[ the SelectTech Adjustable dumbbells for strength training, and Bowflex Xtreme 2 home gym and Bowflex Revolution home gym. The brand also makes treadmills, elliptical machines, and indoor cycling bikes.][Staff, SGBOnline.]
Nautilus Seeing Healthy Response To Bowflex Treadmills
" Mar 6, 2018. Retrieved Nov 27, 2018.
Nautilus Inc. rebranded the BowFlex® brand identity in 2023 with more intuitive design features and functionality.
Schwinn
The Schwinn brand includes cardio products such as the Schwinn Airdyne bike, designed to challenge users’ entire body by increasing wind resistance the harder they pedal. Th
Schwinn
Airdyne Pro bike model received the 2016 Good Design Award from the European Centre for Architecture Art Design and Urban Studies. The brand also includes Schwinn ellipticals and Schwinn stationary bikes.
In addition to upright and indoor cycling bikes, the Schwinn brand also includes treadmills and rowing machines, as well as the vintage styled Schwinn Classic Cruiser [Rachel Weingarten, Parade.]
You Asked: Early Spring Workout Gear & Inspiration
" Feb 22, 2018. Retrieved Nov 28, 2018. bike with a digital app.
JRNY
The JRNY® adaptive fitness membership
References
External links
Nautilus, Inc. (home)
{{Authority control
American companies established in 1986
Manufacturing companies established in 1986
Companies based in Vancouver, Washington
Companies listed on the New York Stock Exchange
Exercise equipment companies
Exercise-related trademarks