Nautilus, Inc., located in

Vancouver, Washington Vancouver is a city on the north bank of the Columbia River in the U.S. state of Washington, located in Clark County. Incorporated in 1857, Vancouver has a population of 190,915 as of the 2020 census, making it the fourth-largest city in Was ...

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

, is the American worldwide marketer, developer, and manufacturer of fitness equipment brands

Bowflex Bowflex is the brand name for a series of fitness training equipment, marketed and sold by Nautilus, Inc. Based in Vancouver, Washington, it sells its products through direct, retail and international channels. The first Bowflex product, Bowflex ...

, Modern Movement, Nautilus, Schwinn Fitness, and

Universal Universal is the adjective for universe. Universal may also refer to: Companies * NBCUniversal, a media and entertainment company ** Universal Animation Studios, an American Animation studio, and a subsidiary of NBCUniversal ** Universal TV, a ...

. The products are sold globally to customers through a combination of television commercials/infomercials, the Internet, call centers and retail stores.Coral Garnick, The Seattle Times
Nautilus Flexes its Muscle.
June 11, 2014. Retrieved January 27, 2015.Teresa Hartford, SGB Media.
Nautilus Unlocks New Equipment Categories
" Sep 28, 2016. Retrieved Oct 26, 2016.

Organization

Nautilus, Inc. is the maker of fitness equipment brands

, Modern Movement, Nautilus, Octane Fitness, Schwinn Fitness and

Universal Gym Equipment Universal Gym Equipment was an American manufacturer of exercise equipment, in particular weight machines. It was founded by Harold Zinkin in 1957. In 1998, it was acquired by Flexible Flyer. In 2006 it was acquired by Nautilus, Inc. The Univers ...

, sold globally directly to customers through a combination of television commercials, infomercials, response mailings, the Internet, inbound/outbound call centers and retail stores. James “Jim” Barr IV, a former OfficeMax and Microsoft executive, was named CEO in July 2019. In 2015, the company opened a new building across from its headquarters in

to expand its development and research team, and to house the company's only retail location – The Nautilus Shop. The company also has offices in China and Rotterdam, and distribution centers in Portland, Oregon and Columbus, Ohio. Brian Cook, held the CEO position for 17 years, from to 1986 to 2003 when he was replaced by Gregg Hammann.Kristina Shevory
"Nautilus hires Levi Strauss exec to pump up its profits and sales"
''

Seattle Times ''The Seattle Times'' is a daily newspaper serving Seattle, Washington, United States. It was founded in 1891 and has been owned by the Blethen family since 1896. ''The Seattle Times'' has the largest circulation of any newspaper in Washington st ...

'', July 17, 2003. who resigned in August 2007 after sales fell to $134 million from $159.6 million in 2006. In 2007, after Hammann's departure, Robert S. Falcone, the former Nike chief financial officer, became the Nautilus, Inc. interim

chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

, where he also served as president and chairman since October 17, 2007. In April 2008, Falcone was replaced by Edward Bramson, a major stock owner.Erik Siemers, Portland Business Journal
Nautilus names new CEO, chairman.
May 26, 2011. Retrieved January 29, 2015. Under Bramson's leadership, the company changed sales focus to solely direct-to-customer and retail businesses, which resulted in the sale of its StairMaster brand. Bramson was CEO and chairman of Nautilus, Inc. until May 2011, when he announced he would be stepping down and Bruce M. Cazenave, former executive with Black and Decker and Timberland, would be the new CEO.

History

Nautilus, Inc. originated in 1986 with the sale of most of the company by the inventor of Nautilus machines, Arthur Jones.Andrew Martin, The New York Times. �
Arthur Jones, 80, Exercise Machine Inventor, Dies
” August 30, 2014. July 21, 2014. Jones created the Nautilus machine, then called the Blue Monster, in the late 1960s, with the purpose of developing a fitness machine that accommodates human movement. The company's name was changed to Nautilus because the logarithmic-spiral

cam Calmodulin (CaM) (an abbreviation for calcium-modulated protein) is a multifunctional intermediate calcium-binding messenger protein expressed in all eukaryotic cells. It is an intracellular target of the secondary messenger Ca2+, and the bin ...

, which made the machine a success, resembled a

nautilus The nautilus (, ) is a pelagic marine mollusc of the cephalopod family Nautilidae. The nautilus is the sole extant family of the superfamily Nautilaceae and of its smaller but near equal suborder, Nautilina. It comprises six living species in t ...

. Bowflex acquired Nautilus, Inc. and specialized in designing, developing and marketing strength and cardio fitness products. In 1997, the company changed its name to Direct Focus and acquired the Nautilus, Schwinn and StairMaster brands between 1999 and 2002, before changing its name to Nautilus, Inc. Nautilus became a publicly traded company in May 1999.Nathan Gotch, Street Articles.
The Only Bowflex Review You Need
" May 20, 2013. December 18, 2013. The company stopped selling exercise equipment to gyms in 2011 and shifted its focus to home-use equipment. The same year, Nautilus, Inc. licensed its brand name and technology to other manufacturers. In 2004, Nautilus, Inc. was sued by Biosig Instruments for allegedly infringing its design for heart-rate monitors.The Oregonian.

" June 11, 2014. July 22, 2014. The case eventually reached the United States Supreme Court, who used it to establish reasonable certainty as the standard for judging whether or not a patent claim is indefinite. Nautilus, Inc. acquired Octane Fitness, LLC from private equity firm North Castle Partners on December 31, 2015. The company was recognized by The Oregonian as one of the top places to work, as well as the company with the healthiest employees of Oregon by the Portland Business Journal, in its 100-499 employee category.Portland Business Journal.�

” October 16, 2013. June 11, 2014. Nautilus, Inc. has been an American Heart Association Fit-Friendly company since 2010.Rebecca Fancher, Jeff Bunch and Leah Fisher, The Columbian.
Wellness summit gives Nautilus program boost
" August 26, 2013. June 17, 2014. The company is recognized for its Road to Wellness Program, which challenges and rewards employees to get healthier.

Finance

From 2011 to 2017, the company's cash position increased from $17 million to $85 million.Matthew Kish, Portland Business Journal

Aug 16, 2018. Retrieved Oct 26, 2016. As a result of its three-year profit, revenue and stock growth, Nautilus, Inc. was No. 23 on Fortune's 100 Fastest Growing Companies list in 2015. On March 18, 2014, Bruce Cazenave, CEO of Nautilus, Inc., rang the New York Stock Exchange's opening bell. Nautilus, Inc. also featured its new home fitness cardio machine, the Bowflex Max Trainer machine, on the NYSE trading floor and discussed the company's 2013 fourth quarter and full year financial growth. In 2013, Nautilus, Inc. posted $218.8 million in revenue, a 13% increase over 2012. The company's financial performance in the past two years has led to Nautilus, Inc. landing at No. 4 on The Seattle Times’ 23rd annual ranking of publicly traded companies based in the Northwest. Since 2012, the company's stock has increased to more than $14 a share.

Brands and products

The Nautilus, Inc. portfolio includes global fitness equipment brands

, Nautilus, Modern Movement, Octane Fitness, Schwinn and

Bowflex

is the brand name for a series of fitness training equipment. The first Bowflex product, Bowflex 2000X home gym, was created in 1986. Bowflex products now range from cardio machines,Mark Barroso, Men's Fitness.
Nautilus Launches New Fitness Products
" September 13, 2013. Retrieved November 27, 2018. to adjustable dumbbells and home gyms. The

brand includes the Bowflex Max Trainer and Bowflex TreadClimber machines, the SelectTech Adjustable dumbbells for strength training, and Bowflex Xtreme 2 home gym and Bowflex Revolution home gym. The brand also makes treadmills and elliptical machines.Staff, SGBOnline.
Nautilus Seeing Healthy Response To Bowflex Treadmills
" Mar 6, 2018. Retrieved Nov 27, 2018.

Schwinn

The

Schwinn The Schwinn Bicycle Company is an American company that develops, manufactures and markets bicycles under the eponymous brand name. The company was originally founded by Ignaz Schwinn (1860–1948) in Chicago in 1895. It became the dominant manuf ...

brand includes cardio products such as the Schwinn Airdyne bike, designed to challenge users’ entire body by increasing wind resistance the harder they pedal. The Schwinn Airdyne Pro bike model received the 2016 Good Design Award from the European Centre for Architecture Art Design and Urban Studies. The brand also includes Schwinn ellipticals and Schwinn stationary bikes. In addition to upright and indoor cycling bikes, the Schwinn brand also includes treadmills and rowing machines, as well as the vintage styled Schwinn Classic Cruiser bike with a digital app.

Nautilus

Created in the 1970s, the Nautilus brand developed the variable-resistance cable machine. The Nautilus brand sells through direct, e-commerce, retail and international channels and includes cardio products such as ellipticals, treadmills, and bikes. The Nautilus E618 elliptical cardio machine is made from tubular steel for strength and durability. The E618 elliptical also includes a LCD display, which tracks users' progress and heart rate. The brand also includes Nautilus T618 treadmill which comes with 26 workout programs.

Universal

Founded in 1957, the

brand is known for its strength equipment. In 2006, it was acquired by Nautilus, Inc.

Octane Fitness

Founded in 2001 by Dennis Lee and Tim Porth, Octane Fitness is a cardio equipment manufacturer specializing in elliptical machines for home and commercial use. Nautilus, Inc. acquired the Octane Fitness brand in December 2015 and integrated operations into the existing corporate structure. Octane Fitness cardio machines include elliptical machines such as the Octane Fitness Q37 standing elliptical machine, xRide recumbent machine, Octane Fitness LateralX lateral cross training machine. In 2014, the brand introduced the Octane Fitness Zero Runner ZR7 home exercise machine built to replicate walking, jogging or running and is constructed with independent hip and knee joints that allow users to customize their motion. Commercial versions of the Octane Fitness Zero Runner machine, the ZR7000 and ZR8000 were introduced for use in fitness clubs and gyms. The brand also makes the commercial grade Octane Fitness AirdyneX bike and Octane Fitness Max Trainer MTX cardio machine.

Modern Movement

The Modern Movement brand has training products such as the M-Pad and Staff, The Columbian.
Nautilus to showcase new cardio, strength products
" Sep 26, 2016. Retrieved Dec 20, 2018. Edge-Board balance and core strength training boards, which help strengthen the core and improve balance. The M-Pad balance board is collapsible and has three attachable base pads to increase the level of difficulty. The Edge-Board Staff, TWiT TV.
TWIT BITS 4585 REVIEW: M-PAD & EDGE-BOARD
" Nov 28, 2017. Retrieved Dec 21, 2018. core strength training board has curved rollers that allow user to make arcing turns and non-linear extensions.

References

External links

Nautilus, Inc. (home)Nautilus Fitness Company
{{Authority control American companies established in 1986 Manufacturing companies established in 1986 Companies based in Vancouver, Washington Companies listed on the New York Stock Exchange Exercise equipment companies Exercise-related trademarks