The American Beverage Association (ABA) is a government lobbying group that represents the

beverage A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoothies a ...

industry Industry may refer to: Economics * Industry (economics), a generally categorized branch of economic activity * Industry (manufacturing), a specific branch of economic activity, typically in factories with machinery * The wider industrial sector ...

in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

. Its members include producers and bottlers of

soft drink A soft drink (see § Terminology for other names) is a drink that usually contains water (often carbonated), a sweetener, and a natural and/or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a su ...

s, such as Coca-Cola and PepsiCo,

bottled water Bottled water is drinking water (e.g., well water, distilled water, mineral water, or spring water) packaged in plastic or glass water bottles. Bottled water may be carbonated or not. Sizes range from small single serving bottles to large car ...

, and other non-alcoholic beverages.

History

The organization was founded in 1919, and originally named the American Bottlers of Carbonated Beverages. In 1966, it renamed itself the National Soft Drink Association. Then in November 2004, it changed to its current name, "to better reflect the expanded range of nonalcoholic beverages the industry produces."

Leadership

Its members are bottling companies and other beverage industry firms, including Bulldog Americas Corporation, several

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...

and

Pepsi-Cola Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi was ...

bottlers, Pepsi-Americas Inc, and Royal Crown Bottling Corporation.

Lobbying

The American Beverage Association's

lobbying In politics, lobbying, persuasion or interest representation is the act of lawfully attempting to influence the actions, policies, or decisions of government officials, most often legislators or members of regulatory agency, regulatory agencie ...

efforts have recently skyrocketed, largely to finance the industry's opposition to legislators’ considering increased

taxes A tax is a compulsory financial charge or some other type of levy imposed on a taxpayer (an individual or legal entity) by a governmental organization in order to fund government spending and various public expenditures (regional, local, or ...

on soft drinks given their impact on Americans'

health Health, according to the World Health Organization, is "a state of complete physical, mental and social well-being and not merely the absence of disease and infirmity".World Health Organization. (2006)''Constitution of the World Health Organiza ...

. The Association annual spent about $391,000 to more than $690,000 annually on lobbying from 2003 to 2008. In the 2010 election cycle, its lobbying grew more than 1000 percent to $8.67 million. These funds are helping to pay for 25 lobbyists at seven different lobbying firms.

Latest news

In September 2009, a ''

New England Journal of Medicine ''The New England Journal of Medicine'' (''NEJM'') is a weekly medical journal published by the Massachusetts Medical Society. It is among the most prestigious peer-reviewed medical journals as well as the oldest continuously published one. Hist ...

'' study called for taxes on sugar-sweetened beverages saying that these actions would cut rates of diet-related diseases and

health care costs Health, according to the World Health Organization, is "a state of complete physical, mental and social well-being and not merely the absence of disease and infirmity".World Health Organization. (2006)''Constitution of the World Health Organiza ...

. Written by experts in nutrition, public health and economics, the study called for an excise tax of a penny per ounce on soft drinks and other beverages that have added sweeteners such as sucrose,

high fructose corn syrup High-fructose corn syrup (HFCS), also known as glucose–fructose, isoglucose and glucose–fructose syrup, is a sweetener made from corn starch. As in the production of conventional corn syrup, the starch is broken down into glucose by enzym ...

or fruit-juice concentrates. The expectation is that such a tax could reduce calorie consumption from sweetened beverages by 10% and create revenue that governments could use to pay for health programs. A report on the ''New England Journal of Medicine'' study can be read here To counter these pro-tax efforts, the American Beverage Association and other beverage industry companies have established an "Americans Against Food Taxes" coalition and website. Their efforts include national advertising and other actions positioning the proposed taxes as "taxing hard-working families." This group's actions have been opposed by pro-tax organizations including the

Center for Science in the Public Interest The Center for Science in the Public Interest (CSPI) is a Washington, D.C.-based non-profit watchdog and consumer advocacy group that advocates for safer and healthier foods. History and funding CSPI is a consumer advocacy organization. Its f ...

. To date, 33 states have taxes on soft drinks but they are "too low to affect consumption and the revenues are not earmarked for health programs," according to the ''New England Journal of Medicine'' study.

History

Leadership

Lobbying

Latest news

See also