The National Brewery Centre (formerly the Bass Museum of Brewing and later the Coors Visitor Center) is a museum and tourist attraction adjacent to the
Bass Brewery in
Burton upon Trent,
Staffordshire
Staffordshire (; postal abbreviation Staffs.) is a landlocked county in the West Midlands region of England. It borders Cheshire to the northwest, Derbyshire and Leicestershire to the east, Warwickshire to the southeast, the West Midlands Cou ...
, England. The centre celebrates the
brewing
Brewing is the production of beer by steeping a starch source (commonly cereal grains, the most popular of which is barley) in water and #Fermenting, fermenting the resulting sweet liquid with Yeast#Beer, yeast. It may be done in a brewery ...
heritage of Burton and features exhibits showcasing the history of brewing techniques. The centre also houses a bar and cafe, a history of the town, a collection of historic vehicles, a
micro brewery
Craft beer is a beer that has been made by craft breweries. They produce smaller amounts of beer, typically less than large breweries, and are often independently owned. Such breweries are generally perceived and marketed as having an emphasis o ...
and a
shire horse collection.
Closure, reopening and second closure
On 18 March 2008, Coors announced that it was to close the Visitor Centre which the company was subsidising at a cost of £1 million a year. The museum closed on 30 June 2008 but the attractions were mothballed in the hope that the museum could be reopened at a later date. A steering group was established to investigate reopening the museum. The museum reopened as the National Brewery Centre on 1 May 2010 and was officially reopened by
The Princess Royal on 21 September 2010.
The Centre is due to close on 31 October 2022 after Coors decided to move its UK headquarters to the site. The exhibits are due to be moved to Bass House in Burton.
References
External links
The National Brewery Centre website
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Museums established in 2010
Museums in Staffordshire
Tourist attractions in Staffordshire
Food museums in the United Kingdom
Beer museums
2010 establishments in England