The National Association of Television Program Executives (NATPE) is a
professional association
A professional association (also called a professional body, professional organization, or professional society) usually seeks to advocacy, further a particular profession, the interests of individuals and organisations engaged in that professio ...
of
television
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...
and emerging media executives. The organization was established in 1963.
NATPE implements its mission by providing members with education, networking, professional enhancement and technological guidance through year-round activities, directories, and events. The organization also offers online services to its membership including a propriety industry networking tool, special partner offers, and educational opportunities.
Historically, it is known for its annual NATPE Market & Conference, which is the American programming market serving the worldwide television community as well as one of the top new media and technology conferences. Amongst those in attendance include media buyers, broadcast and cable networks and channels looking to acquire programming, program distribution companies, financiers, advertisers, technology companies, and content producers.
History
As the medium of television grew up, program directors at local U.S. television stations felt a need for a program specific forum to discuss and resolve the challenges faced as a result of the
Prime Time Access Rule
The Prime Time Access Rule (PTAR) was a broadcasting regulation that was instituted in the United States by the Federal Communications Commission (FCC) in 1970 to restrict the amount of network programming that a local television station either ...
, which gave responsibility for programming between 7 p.m. and 8 p.m. to local stations and program directors. Encouraged by syndicated programming salesmen, 64 program directors (NATPE’s charter members) named Stan Cohen of
WDSU
WDSU (channel 6) is a television station in New Orleans, Louisiana, United States, affiliated with NBC and owned by Hearst Television. The station's studios are located on Howard Avenue in the city's Central Business District, and its transmitte ...
New Orleans temporary president and set about organizing a meeting.
The first formal meeting of the National Associates of Television Program Executives was held in May 1964 at the New York Hilton Hotel and drew 71 registrants. The majority of participants were program directors. During the first two-day meeting in New York, the topics of discussion ranged from “The Network’s Relationship to Local Programming” and “Where Do You Find Talent?” to “Government’s Influence on Programming” and “Successful Formats for Handling Politicians & Political Issues.”
NATPE has changed dramatically over the past 40 years - membership grew from 64 to 210 by 1970; up to 1,206 in 1980; 1,818 in 1990; and to a peak of 3,812 by in January 2000, although membership and conference attendance declined significantly from the "
dot-com bust
The dot-com bubble (dot-com boom, tech bubble, or the Internet bubble) was a stock market bubble in the late 1990s, a period of massive growth in the use and adoption of the Internet.
Between 1995 and its peak in March 2000, the Nasdaq Compos ...
" of 2001. In 2010 NATPE re-branded itself as NATPE Content First, and expanded into actively pursuing new media and technology speakers, exhibitors, and attendees in addition to their customary television members. This effort has allowed NATPE to re-grow and expand much of its membership base.
As an added link between the television industry, the academic community and students, the NATPE Educational Foundation, was formed in 1978. Its mission is to reach out to students by providing hands-on opportunities for them and their teachers in order to help prepare them for a future in television. NATPE’s Educational Foundation, underwritten by membership fees and the support of sponsors and special endowments, provides a number of annual fellowship, grants and prizes to the academic community. Lew Klein, one of the founders of NATPE and an early president of the organization, continues his dedication to the association as president of the Educational Foundation.
In 2019, NATPE signed a partnership deal with China International Television Corporation (CITVC) is a wholly-owned subsidiary of Chinese state broadcaster
China Central Television
China Central Television (CCTV) is a Chinese state- and political party-owned broadcaster controlled by the Chinese Communist Party (CCP). Its 50 different channels broadcast a variety of programing to more than one billion viewers in six lan ...
(CCTV).
NATPE announced in October 2022 that it planned to file for bankruptcy, stating that it was "optimistic that
ATPEwill emerge from the reorganization process in the same position".
NATPE added it still intended to hold its annual conference in January 2023 in the Bahamas.
Budapest
In 2011, NATPE acquired DISCOP EAST and renamed the event NATPE, , Budapest.
The market primarily covers the Central and Eastern Europe television industry.
NATPE Budapest 2013 was held at the Sofitel Chain Bridge Hotel in Budapest, Hungary, from June 24–27, 2013.
References
External links
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Television organizations in the United States
Professional associations based in the United States
Film markets
1963 establishments in the United States
Organizations established in 1963
Companies that filed for Chapter 11 bankruptcy in 2022