National Annenberg Election Survey (NAES) is the largest academic
public opinion survey conducted during the American presidential elections. It is conducted by the
Annenberg Public Policy Center at the
University of Pennsylvania
The University of Pennsylvania (also known as Penn or UPenn) is a private research university in Philadelphia. It is the fourth-oldest institution of higher education in the United States and is ranked among the highest-regarded universitie ...
under the direction of
Kathleen Hall Jamieson
Kathleen Hall Jamieson (born November 24, 1946) is an American professor of communication and the director of the Annenberg Public Policy Center at the University of Pennsylvania. She co-founded FactCheck.org, and she is an author, most recently ...
. The NAES is predicated on the assumption that campaign dynamics matter.
The NAES was first conducted during the
2000 election. Between November 1999 and January 2001, over 100,000 interviews were conducted with adults in the United States. During the 2004 election (between October 2003 and November 2004), another 100,000 interviews were conducted.
In addition to its largest sample size, the NAES is uniquely suited for the study presidential campaign dynamics because it employs a design called the rolling
cross-section (RCS). The survey design protocols for the NAES were written by Canadian political scientist Richard Johnston.
The data from these studies are available on a CD included in the book ''Capturing Campaign Dynamics 2000 & 2004: The National Annenberg Election Survey'' (University of Pennsylvania Press, 2006).
Books
* Daniel Romer, Kate Kenski, Kenneth Winneg, Christopher Adasiewicz, and Kathleen Hall Jamieson. (2006). ''Capturing Campaign Dynamics 2000 & 2004: The National Annenberg Election Survey''. Philadelphia: University of Pennsylvania Press.
* Daniel Romer, Kate Kenski, Paul Waldman, Christopher Adasiewicz, and Kathleen Hall Jamieson. (2004). ''Capturing Campaign Dynamics: The National Annenberg Election Survey: Design, Method, and Data''. New York: Oxford University Press.
External links
Official website
Elections in the United States
Opinion polling in the United States