Natasha Oakley (born July 14, 1990) is an Australian

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model. She came to prominence with her ''A Bikini A Day'' blog, which she founded with friend and business partner Devin Brugman in 2012.Kate Friedman
"Exclusive: Natasha Oakley and Devin Brugman—Of A Bikini A Day—On Their Monday Swimwear Resort Collection Launch"
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Glamour Glamour may refer to: Arts Film * ''Glamour'' (1931 film), a British film * ''Glamour'' (1934 film), an American film * ''Glamour'' (2000 film), a Hungarian film Writing * ''Glamour'' (magazine), a magazine for women * ''The Glamour ...

'', 5 November 2016. Oakley and Brugman went on to launch the retail brand "Monday Swimwear" in 2014.Hilary George-Parkin
"How Instagram Helped To Turn So Many Bloggers Into Swimwear Designers"
''Fashionista'', 26 July 2017.

Early life

Oakley was born and grew up in the eastern suburbs of Sydney, Australia. She grew up with her mother and lived in Miami with her mother for three years from age 10 and spent two years in

Maui The island of Maui (; Hawaiian: ) is the second-largest of the islands of the state of Hawaii at 727.2 square miles (1,883 km2) and is the 17th largest island in the United States. Maui is the largest of Maui County's four islands, which ...

, where she met business partner Brugman in 2009,Sarah Rense
"What It’s Like To Wear A Bikini 365 Days A Year"
''

Esquire Esquire (, ; abbreviated Esq.) is usually a courtesy title. In the United Kingdom, ''esquire'' historically was a title of respect accorded to men of higher social rank, particularly members of the landed gentry above the rank of gentlema ...

'', 31 August 2016. before relocating to Los Angeles to launch her production company, Datreats Productions.Eddie Cuffin
"How A Hot Girl Thinks: Natasha Oakley"
'' Elite Daily'', 22 December 2012.

Career

Businesses

In 2012, aged 22, Oakley and her business partner Brugman founded ''A Bikini A Day'' as a lifestyle blog that posted a photo of them in a new swimsuit each day. Oakley told the ''

Australian Financial Review ''The Australian Financial Review'' (abbreviated to the ''AFR'') is an Australian business-focused, compact daily newspaper covering the current business and economic affairs of Australia and the world. The newspaper is based in Sydney, New Sou ...

'' "We immediately started getting inquiries through social media of how to get featured on our page. So I drew up the terms and conditions, and we were charging $100 a post to be featured on the page". After gathering a large online following, in 2014, Oakley and Brugman launched their own

swimwear A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, diving and surfing, or sun-orientated activities, such as sun bathing. Different types may be worn by men, wom ...

brand, Monday Swimwear.Chrissy Rutherford
"A Bikini A Day Launches New Swim Collection"
'' Harpers Bazaar'', 13 July 2015. New collections are released biannually utilizing a direct-to-consumer e-commerce model. The brand is known for eschewing logos and seasonal trends, instead of centering its designs around flattering fitsAnna Vitiello
"Name to Know: Monday Swimwear"
'' Harpers Bazaar'', 30 June 2016. and showcasing healthy rather than overly thin models.Alice Wasley
"It’s Not All Sunshine And Bikinis For Natasha Oakley"
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Daily Telegraph Daily or The Daily may refer to: Journalism * Daily newspaper, newspaper issued on five to seven day of most weeks * ''The Daily'' (podcast), a podcast by ''The New York Times'' * ''The Daily'' (News Corporation), a defunct US-based iPad new ...

'', 22 July 2017. The brand later expanded into beachwear, and in 2017 was named one of the top seven US swimwear brands for women by the '' Evening Standard''.Bianca Barrat
"7 best US swimwear brands for women"
'' Evening Standard'', 30 May 2017. In 2017, Oakley was listed in the US's top athleisure clothing designers by ''

''.Bari Lieberman
"7 Top Athleisure Designers Share Their Secrets to Getting the Best Workout of Your Life"
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'', 7 July 2017. As well as producing their clothing lines, the pair also have designed product collaborations with international brands, including

Guess A guess (or an act of guessing) is a swift conclusion drawn from data directly at hand, and held as probable or tentative, while the person making the guess (the guesser) admittedly lacks material for a greater degree of certainty. A guess is als ...

,Kari Hamanaka
"Guess Partners with Natasha Oakley, Devin Brugman on swimwear capsule collection"
''

LA Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...

'', 11 May 2017. Missguided UK, BikBok,Elin Skoglund
"Friday Interview: Natasha & Devin"
'' Nouw Magazine'', 24 March 2017. and Wildfox. They have also partnered brands such as Tory Burch,Vivienne Decker
"The Women Behind A Bikini A Day Have 4 Million Followers And They Just Launched Their Second Brand"
'' Forbes'', 16 June 2016. Vix Swimwear, and Beach Riot. In 2022, '' Elle'' magazine noted that Oakley's businesses had been estimated at over $63 million, and was listed on ''

's'' 2021 Young Rich List.

Partnerships

Oakley has personally partnered with brands as an ambassador, including American Express Platinum,Fawnia Soo Hoo
"Why American Express is Banking on Fashion to Up Its Cool Factor"
''Fashionista'', 11 July 2017. La Mer,Lauren Levinson
"Zoe Kravitz for Yves Saint Laurent and Other Celebrity Beauty Campaigns of 2017"
'' PopSugar'', 31 July 2017. Seafolly Australia,Amy Croffey
"A Bikini A Day star Tash Oakley brushes off accusations of photoshopping"
''

Sydney Morning Herald ''The Sydney Morning Herald'' (''SMH'') is a daily compact newspaper published in Sydney, New South Wales, Australia, and owned by Nine. Founded in 1831 as the ''Sydney Herald'', the ''Herald'' is the oldest continuously published newspaper i ...

'', 3 December 2016. St. Tropez Tan,Sarah Parsons
"St. Tropez partners with bikini blogger Natasha Oakley"
''

Cosmetics Business Cosmetics are constituted mixtures of chemical compounds derived from either natural sources, or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protec ...

'', 7 April 2017. and Carolina Herrera.Eliza Cracknell
"Big fashion win for Aussie bikini girl"
'' 9Style'', 7 April 2015.

Media

Oakley has been featured on the cover of international magazines, including '' Cosmopolitan Australia'',"Cosmopolitan Magazine Australia June 2016"
'' Famous Fix'', 30 April 2016. Cosmopolitan Finland,"Cosmopolitan Magazine Finland July 2016"
'' Famous Fix'', 24 June 2016. Women’s Health UK,"Women’s Health Magazine United Kingdom July 2016"
'' Famous Fix'', 11 June 2016. Women’s Health Germany,"Women’s Health Magazine Germany May 2017"
'' Famous Fix'', 13 April 2017. Collective Hub,"Collective Hub Magazine Issue 42"
'' Collective Hub'', 10 February 2017. Arcadia Magazine,"Arcadia Magazine Issue 4"
'' Collective Hub'', October 2017. and Women’s Health Fitness Magazine.Jessica Salter
"Tash Oakley Talks Diet, Body Image & Life Beyond The Bikinis"
''

Women’s Health Women's health differs from that of men in many unique ways. Women's health is an example of population health, where health is defined by the World Health Organization as "a state of complete physical, mental and social well-being and not mere ...

'', 7 June 2016. Natasha also appeared on

60 Minutes ''60 Minutes'' is an American television news magazine broadcast on the CBS television network. Debuting in 1968, the program was created by Don Hewitt and Bill Leonard, who chose to set it apart from other news programs by using a unique styl ...

with Peter Stefanovic in August 2017."Tash Oakley keeps tight-lipped about social media pay packet"
'' MSN Money'', 14 August 2017.

Personal life

Oakley's mother Lynette Laming was a model including the hostess on the popular television show “Catch us if you can” and whilst representing Australia was in the final 12 of Miss Intercontinental in 1980 held on the Island of Aruba in the Caribbean and Venezuela. Lynette received the title of Miss Photogenic at that Pageant.ref. Australian beauties.blospots.com Her mother is a successful and entrepreneurial property agent, who started her own office Laming Property at 21 years of age in Sydney, Australia and has held major roles in some of Australia’s largest property companies. Frasers Property, C21..(LinkedIn) Natasha was raised by her mother in Sydney’s eastern suburbs and the USA. Her father Guy was an Australian Ironman and a policeman, who then became a Private Investigator for Laming Law. She has an older sister called Samantha (36) and a younger half-sister, Sophia, through her mother. In July 2022, she became engaged to Theo Chambers. Natasha married Theo in Capri, Italy August 2023.

References

{{DEFAULTSORT:Oakley, Natasha 1991 births Living people Models from Sydney Australian female models 21st-century Australian businesswomen 21st-century Australian businesspeople Instagram accounts