Narcity Media Inc. is a Canadian online

media Media may refer to: Communication * Media (communication), tools used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Broadcast media, communications delivered over mass e ...

company that owns and operates Narcity and

MTL Blog MTL Blog is a Montreal-based Digital Publisher founded in 2012 by Charles Lapointe and Joshua McRae and owned by Narcity Media. The site features local, provincial, and Canadian news and stories, and showcases activities to do in and around the c ...

. The company was founded in

Montreal Montreal ( ; officially Montréal, ) is the second-most populous city in Canada and most populous city in the Canadian province of Quebec. Founded in 1642 as '' Ville-Marie'', or "City of Mary", it is named after Mount Royal, the triple ...

Quebec Quebec ( ; )According to the Canadian government, ''Québec'' (with the acute accent) is the official name in Canadian French and ''Quebec'' (without the accent) is the province's official name in Canadian English is one of the thirtee ...

in 2013 as MTL Blog Inc., and converted into Narcity in 2016 when it expanded into the rest of Canada. Narcity Media is headquartered in

Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the anch ...

Ontario Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central C ...

and maintains an office in Montreal. The company focuses on creating content for millennials and Gen Z’s in both

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

and the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

History

In 2013, the company was created as MTL Blog Inc. and focused on creating content for millennials in

. In 2014, the company started offering

sponsored content Native advertising, also called sponsored content, is a type of advertising that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial. ...

to its clients rather than just display advertising. This generated some controversy with some users pointing out editorials that were labeled as sponsored. In 2015, MTL Blog Inc. was renamed to Narcity Media Inc. and the agency division was created to cater to both brands. In 2016, the company expanded to

Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the ...

and across the rest of

. It also partnered with

Telefilm Canada Telefilm Canada is a Crown corporation reporting to Canada's federal government through the Minister of Canadian Heritage. Headquartered in Montreal, Telefilm provides services to the Canadian audiovisual industry with four regional offices in ...

in October 2016 to distribute a video series featuring Canadian celebrities such as

Charlotte Cardin Charlotte Cardin (born November 9, 1994) is a Canadian pop, electro and jazz singer and songwriter from Montreal, Quebec.

and

Kardinal Offishall Jason Drew Harrow (born May 11, 1976), better known by his stage name Kardinal Offishall (), is a Canadian rapper, record producer, DJ, and record executive. Often credited as Canada's " hip hop ambassador", he is regarded as one of the countr ...

. In 2016, the company launched an "Anti-Ad Blocking" feature on all of its websites, forcing users to either whitelist the website or login through

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...

. In 2019, Narcity Media expanded its offerings to the United States, creating Narcity USA, where content is being published in many states, including

Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to the ...

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...

and

Texas Texas (, ; Spanish: ''Texas'', ''Tejas'') is a state in the South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2020, it is the second-largest U.S. state by ...

. In 2020, Narcity partnered with Interac to distribute a video series featuring small businesses across Canada. This campaign was selected as a finalist at the Digiday Content Marketing Award in the category of ‘Best Use of Native Advertising/ Sponsored Content’. In 2021, the company inked its biggest sponsored content deal to date with

Mazda , commonly referred to as simply Mazda, is a Japanese multinational automotive manufacturer headquartered in Fuchū, Hiroshima, Japan. In 2015, Mazda produced 1.5 million vehicles for global sales, the majority of which (nearly one m ...

, for a cross-country campaign.

Technology

Formerly powered by an internal CMS called Lilium CMS. As of April 2021, the company merged to the RebelMouse CMS.

References

External links

* {{DEFAULTSORT:Narcity Media Internet properties established in 2015 Online companies of Canada Mass media companies established in 2015