Nar is a brand for commercial activities of Azerfon, a mobile telecommunications company, located in
Baku
Baku (, ; az, Bakı ) is the capital and largest city of Azerbaijan, as well as the largest city on the Caspian Sea and of the Caucasus region. Baku is located below sea level, which makes it the lowest lying national capital in the world a ...
,
Azerbaijan
Azerbaijan (, ; az, Azərbaycan ), officially the Republic of Azerbaijan, , also sometimes officially called the Azerbaijan Republic is a transcontinental country located at the boundary of Eastern Europe and Western Asia. It is a part of th ...
.
Company background
Azerfon LLC launched its commercial activities on 21 March 2007 under brand name Nar Mobile.
Today the
network coverage
In telecommunications, the coverage of a radio station is the geographic area where the station can communicate. Broadcasters and telecommunications companies frequently produce coverage maps to indicate to users the station's intended service a ...
of Azerfon claims to reach the territory of the Azerbaijan Republic. In certain remote areas (e.g. Qarxun and Sohub villages of Quba district) Nar is the only provider offering service. Currently, over 2,100,000 subscribers use the network. In 2009 a non-stock partnership agreement was signed between Azerfon LLC and Vodafone Company. In December 2009 Azerfon released its 3G (UMTS) network, the first
GSM operator in
Azerbaijan
Azerbaijan (, ; az, Azərbaycan ), officially the Republic of Azerbaijan, , also sometimes officially called the Azerbaijan Republic is a transcontinental country located at the boundary of Eastern Europe and Western Asia. It is a part of th ...
to do so.
Marketing
Nar in Azerbaijani means pomegranate and that fruit is commonly used in the company's advertising which, it has been claimed, is a 'symbol of the relationship between Azerbaijan’s rich cultural heritage and modern life'. In 2011, Nar Mobile advertisements prominently featured
Ell & Nikki, Azerbaijan's
Eurovision Song Contest 2011
The Eurovision Song Contest 2011 was the 56th edition of the Eurovision Song Contest. It took place in Düsseldorf, Germany, following the country's victory at the with the song "Satellite" by Lena. Organised by the European Broadcasting Union ...
winners. On April 6 2015, the company announced rebranding, changing the brand name as Nar, the logo to symbolize pomegranate & communication bubble, and updating creative platform as "Nar Garden."
Top management
See also
*
Telecommunications in Azerbaijan
Telecommunications in Azerbaijan provides information about television, radio, fixed and mobile telephones, and the Internet in Azerbaijan.
The Azerbaijan economy has been markedly stronger in recent years and, not surprisingly, the country has be ...
*
Ministry of Communications and Information Technologies (Azerbaijan)
*
List of Azerbaijani companies
Azerbaijan is a country in the South Caucasus region. The country has an economy that has completed its post-Soviet transition into a major oil-based economy (with the completion of the Baku-Tbilisi-Ceyhan Pipeline), from one where the state pla ...
References
External links
*
Vodafone
Mobile phone companies of Azerbaijan
Azerbaijani brands
Companies based in Baku
Azerbaijani companies established in 2007
Technology companies established in 2007
{{Europe-company-stub