''Nand'' ( ur, , lit=Sister-in-law) is a Pakistani soap series aired on

ARY Digital ''ARY Digital'' ( ur, ) is a Pakistani pay television network available in Pakistan, the Middle East, North America and Europe. The ARY Group of companies is a Dubai-based holding company founded by a Pakistani businessman, Abdul Razzak Yaqoob ...

from 4 August 2020 to 13 April 2021. It is produced by

Fahad Mustafa Fahad Salahuddin ( ur, فہد صلاح الدین) commonly known as Fahad Mustafa ( ur, فہد مصطفٰی, label=none), is a Pakistani film and television actor and producer who is best known for hosting ''Jeeto Pakistan'', a game show that ...

under

Big Bang Entertainment Fahad Salahuddin ( ur, فہد صلاح الدین) commonly known as Fahad Mustafa ( ur, فہد مصطفٰی, label=none), is a Pakistani film and television actor and producer who is best known for hosting ''Jeeto Pakistan'', a game show that ...

. It stars

Javeria Saud Javeria Saud (née Jalil) is a Pakistani television actress, producer, singer, and host. She is best known for playing the protagonist Jameela in Geo TV's television drama series ''Yeh Zindagi Hai'' (2008–2013). She is married to the film and ...

Minal Khan Minal Khan (née Khan ; born on 20 November 1998) is a Pakistani television actress. She made her acting debut as a child artist in ''Kaash Main Teri Beti Na Hoti'' (2011) and since then appeared in television serials including ''Quddusi Sahab Ki ...

Aijaz Aslam Aijaz Aslam (born 3 October 1972) ( ur, اعجاز اسلم), is a Pakistani television actor, model, producer and entrepreneur. He is best known for playing the lead in drama serials '' Kashkol'', which was telecasted on NTM in 1993 and 2003's ...

and

Shahroz Sabzwari Shahroz Sabzwari ( ur, شہروز سبزواری) is a Pakistani actor and model who is known for his role in the film '' Khulay Aasman Ke Neechay'' directed by Javed Sheikh. He has the lead role in the 2016 television drama series Deewana pr ...

and

Faiza Hasan Faiza Hasan is a Pakistani actress and producer. She is known for her roles in dramas ''Manzil (Pakistani TV series), Manzil'', ''Izn-e-Rukhsat'', ''Amma Aur Gulnaz'' and ''Humnasheen''. She is best known for her role in drama serial ''Nand (TV s ...

Plot

Nand is a drama surrounded by emotions. The story revolves around family issues. Gohar is the of Rabi. Saqib is the younger brother of Gohar and the husband of Rabi. Gohar cannot stand Rabi in her brother's life. She creates issues in their married life. Jahangir is the brother-in-law of Saqib and husband of Gohar that later marries Rabi.

Cast

as Gohar *

as Rabi *

Shehroz Sabzwari Shehroz Sabzwari ( ur, شہروز سبزواری) is a Pakistani actor and model who is known for his role in the film ''Khulay Aasman Ke Neechay'' directed by Javed Sheikh. He has the lead role in the 2016 television drama series Deewana (TV ser ...

as Saqib *

as Jahangir *

Sumbul Shahid Sumbul Shahid (1954 – 6 May 2021) was a Pakistani actress, singer, and host. She was the daughter of Ahmad Bashir (Urdu: احمد بشیر; March 24, 1923 – December 25, 2004) a writer, journalist, intellectual, and film director from Pakista ...

as Nasreen (dead) *

Ayaz Samoo Ayaz Samoo is a Pakistani actor, model, host, VJ and writer. He is best known by his character name ''Sajid Billa'' on ARY Musik. In 2016, he won the AFA for Best Actor in a negative role for the film ''Moor''. Early life & career His debut in ...

as Hasan * Minsa Malik as Afshan *

Aamna Malick Aamna Malick (born 5 August 1997) is a Pakistani actress. She made her debut with '' Dumpukht'' on A-Plus TV and later went on to other serials including ''Dar Si Jaati Hai Sila'', '' Meri Saheli Meri Bhabi'', '' Farz'', '' Mera Dil Mera Dushman' ...

as Gul Rukh, Hasan's second wife *

Saima Qureshi Samia Qureshi is a Pakistan actress. She is known for her roles in dramas '' Amanat'', ''Bandhay Aik Dor Say'', '' Nand'', ''Deewar-e-Shab'' and ''Ishq Hai''. Early life Saima was born in 1978 on 8 November in Karachi, Pakistan. She completed he ...

as Naima, Gul Rukh's mother *

Tipu Shareef Yörgüç Tipu Sharif, better known as Tipu Sharif ( ur, ), is a Pakistan-based actor and singer-songwriter of Pakistani and Turkish descent. His mother is from Izmir, while his father is from Karachi, Pakistan. Career Tipu Sharif has been act ...

as Rabi's brother (dead) * Mehwish Qureshi as Muneeza Bhabhi, Rabi's sister-in-law * Maha Hasan as Farwa, Hasan's ex-wife *

Hamzah Tariq Jamil Hamzah Tariq Jamil is a Pakistani theatre and television actor, and singer. Tariq has been appeared in several theatre plays and serials including ''Grease – The Musical'', '' Meri Mishaal'', ''Churails'', ''Mere Baba Ki Ounchi Haveli'', '' M ...

as Shahzaib * Mahrunisa Iqbal as Sundas * Anosha Ali as Ramsha *

Nabeela Khan Nabila, and its variant spellings Nabeela, Nabillah, a Nabeelah, is the feminine variation of the given name Nabil, meaning ''noble''. Notable people with the name include: * Masuma Rahman Nabila, Bangladeshi film actress and model * Nabila Ebei ...

as Amna, Sundas's mother * Kamran Jilani as Dilawar Ali Shah, Gohar's husband * Mirza Rizwan Nabi as Khurram, Sundus's husband

Production

Previously titled , the serial was first announced by Khan through her

instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

account in February 2020. The television series was first planned to be a 30 episode finite series and was supposed to air on the 8PM prime time slot but few months before airing the channel shifted the serial to a Soap drama airing 4 days a week (Mon-Thurs 7PM). The first teaser of the series was released on 25 July 2020. Due to extraordinary response, the serial was extended and the cast came back to shooting to start the extension storyline. However, Faiza Hassan quit the series and then the makers decided to call her for a small cameo role to grandly end her role. Faiza Hassan was later replaced by Javeria Saud, who played Nand in the extension storyline. Minal Khan also quit the serial due to her father's death but her character wasn't replaced, it was simply sidelined. In March 2021, it was announced that the series will go off air before Ramadan 2021 and the last episode will be air on 13 April 2021.

Reception

''Nand'' opened up with average ratings around 2.5 but soon increased to 4.0. Gradually, the ratings increased and had reached TRPs of 10 and higher. It was also criticised for its over-melodramatic story and re-entry of the main protagonist after plastic surgery. The high ratings continued for the serial in 2020 and early 2021, however in February 2021 ratings declined slowly due to excessive dragging in the storyline but the serial still managed to keep its position as slot leader.

Awards and nominations

Lux Style Awards

ARY People's Choice Awards

References

{{Reflist Pakistani drama television series ARY Digital original programming 2020 Pakistani television series debuts Urdu-language television shows