A naming firm is a type of

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

service that specializes in the linguistic art and science of product and company

onomastics Onomastics (or, in older texts, onomatology) is the study of the etymology, history, and use of proper names. An ''orthonym'' is the proper name of the object in question, the object of onomastic study. Onomastics can be helpful in data mining, w ...

. Naming firms develop

brand name A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

s and product names that are typically categorized as evocative, descriptive, invented or experiential. They often suggest taglines or positioning statements, and might also consult on logo design and

corporate identity A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public (such as customers and investors as well as employees). The corporate identity is typically visualized by ...

. Some agencies also include market research and consumer focus group testing. Most naming professionals provide trademark services as part of their process, vetting names through a global trademark screening. Legal counsel is generally secured for trademark registration and application activities.

References

Branding companies Naming {{marketing-stub