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The nameplate (American English) or masthead (British English)The Guardian: ''Newspaper terminology''
Linked 2013-06-16 of a
The nameplate (American English) or masthead (British English)The Guardian: ''Newspaper terminology''Linked 2013-06-16 of a
newspaper
A newspaper is a Periodical literature, periodical publication containing written News, information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as poli ...
or periodical
Periodical literature (singularly called a periodical publication or simply a periodical) consists of Publication, published works that appear in new releases on a regular schedule (''issues'' or ''numbers'', often numerically divided into annu ...
is its designed title as it appears on the front page or cover. Another very common term for it in the newspaper industry is "the flag". It is part of the publication's brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
ing, with a specific font
In metal typesetting, a font is a particular size, weight and style of a ''typeface'', defined as the set of fonts that share an overall design.
For instance, the typeface Bauer Bodoni (shown in the figure) includes fonts " Roman" (or "regul ...
and, usually, color. It may include other details besides the name, such as ornamentation, a subtitle, or motto
A motto (derived from the Latin language, Latin , 'mutter', by way of Italian language, Italian , 'word' or 'sentence') is a Sentence (linguistics), sentence or phrase expressing a belief or purpose, or the general motivation or intention of a ...
. For example, the masthead of ''The Times
''The Times'' is a British Newspaper#Daily, daily Newspaper#National, national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its modern name on 1 January 1788. ''The Times'' and its si ...
'' of London includes the British Royal Arms between the words "The" and "Times". Another example is the masthead of '' Daily Record'' of Scotland, which includes an ornamental lion in the "rampant" attitude
Attitude or Attitude may refer to:
Philosophy and psychology
* Attitude (psychology), a disposition or state of mind
** Attitude change
* Propositional attitude, a mental state held towards a proposition
Science and technology
* Orientation ...
to the right of the word "Daily".
See also
*Masthead (American publishing)
In American usage, a publication's masthead is a printed list, published in a fixed position in each edition, of its owners, departments, officers, contributors and address details,E.g./ref> which in British English usage is known as imprint.
References
External links
* Brand management Publishing {{Publish-stub