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nakedbus.com was a provider of low-cost long-distance bus (coachline) transport services around New Zealand. It used concepts such as
yield management Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats or hotel room reservation ...
and no-frills to provide low
fares A fare is the fee paid by a passenger for use of a public transport system: rail, bus, taxi, etc. In the case of air transport, the term airfare is often used. Fare structure is the system set up to determine how much is to be paid by various pa ...
. The company is so-named because "we have stripped out the costs that you don’t need."About
on nakedbus.com website, retrieved 2009-03-30 It is based on British online transport models such as
EasyJet EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airli ...
and
megabus Megabus may refer to: *Megabus (Europe), a low-cost coach service with services in Europe owned by ComfortDelGro. *Megabus (North America) Megabus, branded as megabus.com, is an intercity bus service of Coach USA/Coach Canada operating in the eas ...
. Established in October 2006 with services out of
Auckland Auckland (pronounced ) ( mi, Tāmaki Makaurau) is a large metropolitan city in the North Island of New Zealand. The List of New Zealand urban areas by population, most populous urban area in the country and the List of cities in Oceania by po ...
around the
North Island The North Island, also officially named Te Ika-a-Māui, is one of the two main islands of New Zealand, separated from the larger but much less populous South Island by the Cook Strait. The island's area is , making it the world's 14th-largest ...
, nakedbus.com expanded to the
South Island The South Island, also officially named , is the larger of the two major islands of New Zealand in surface area, the other being the smaller but more populous North Island. It is bordered to the north by Cook Strait, to the west by the Tasman ...
in February 2007. The business was earlier owned by Hamish Nuttall and Pavlovich Services, and in May 2015 was taken over by
ManaBus.com ManaBus.com was an Intercity bus service, intercity coach service operator in New Zealand. The company was owned by Brian Souter's InMotion Group. ManaBus and Nakedbus ceased operation on 15 July 2018, with the bus fleets being sold to Ritchies ...
, part of Souter Holdings, owned by
Brian Souter Sir Brian Souter (born 5 May 1954) is a Scottish businessman. With his sister, Ann Gloag, he founded the Stagecoach Group of bus and rail operators. He also founded the bus and coach operator Megabus, the train operating company South West Tra ...
. In August 2015 both companies became part of Souter's
InMotion Group Sir Brian Souter (born 5 May 1954) is a Scottish businessman. With his sister, Ann Gloag, he founded the Stagecoach Group of bus and rail operators. He also founded the bus and coach operator Megabus, the train operating company South West Train ...
of New Zealand bus and ferry companies. ManaBus and Naked Bus ceased operation on 15 July 2018, with the bus fleets being sold to Ritchies Transport Holdings, part owner of rival coach company
InterCity InterCity (commonly abbreviated ''IC'' on timetables and tickets) is the classification applied to certain long-distance passenger train services in Europe. Such trains (in contrast to regional, local, or commuter trains) generally call at m ...
.


Marketing techniques

The company provided at least one headline-grabbing NZ$1.00 fare on each service, while "the average fare is equal to 50 percent of the prevailing market fares and all fares beat standard market adult prices by at least 25 percent"The Story of Nakedbus.com
Article reprinted from NZ Business magazine on a
Chamber of commerce A chamber of commerce, or board of trade, is a form of business network. For example, a local organization of businesses whose goal is to further the interests of businesses. Business owners in towns and cities form these local societies to ad ...
website, retrieved 2009-03-30 Nakedbus.com reduced
overheads In business, overhead or overhead expense refers to an ongoing expense of operating a business. Overheads are the expenditure which cannot be conveniently traced to or identified with any particular revenue unit, unlike operating expenses such as r ...
by encouraging online bookings but after its purchase by ManaBus.com, customers were able to contact the customer service team by email, Facebook Messenger or phone.
Lost property A lost and found (American English) or lost property (British English), or lost articles (also Canadian English) is an office in a public building or area where people can go to retrieve lost articles that may have been found by others. Frequen ...
enquiries were dealt with online using a contact form. "99%" of customers do not need to contact the company by phone.Why does nakedbus.com have an 0900 number?
on nakedbus.com website, retrieved 2009-03-30 Nakedbus does not have terminals.


Operations

nakedbus.com uses transport partners to provide transport throughout New Zealand. *
ManaBus.com ManaBus.com was an Intercity bus service, intercity coach service operator in New Zealand. The company was owned by Brian Souter's InMotion Group. ManaBus and Nakedbus ceased operation on 15 July 2018, with the bus fleets being sold to Ritchies ...
: Long distance, city-to-city travel throughout the North Island * Tairua: Local transport servicing the Coromandel *
InterCity InterCity (commonly abbreviated ''IC'' on timetables and tickets) is the classification applied to certain long-distance passenger train services in Europe. Such trains (in contrast to regional, local, or commuter trains) generally call at m ...
: Local connection options in the North and long distance, city-to-city travel in the South Island


Naked Passport

nakedbus.com offers a 'travel passport' for NZ bus travel. Customers can purchase a Naked Passport with 3, 5, 10, or 20 trips on it and then choose individual bus journeys through New Zealand.


Nakedsleep.com

In December 2010 Nakedbus.com launched Nakedsleep.com, a website selling beds and rooms in backpacker hostels around New Zealand.Nakedsleep.com website
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References

{{DEFAULTSORT:Nakedbus.Com Bus companies of New Zealand