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nakedbus.com was a provider of low-cost long-distance bus (coachline) transport services around New Zealand. It used concepts such as
on nakedbus.com website, retrieved 2009-03-30 It is based on British online transport models such as
The company provided at least one headline-grabbing NZ$1.00 fare on each service, while "the average fare is equal to 50 percent of the prevailing market fares and all fares beat standard market adult prices by at least 25 percent"The Story of Nakedbus.com
Article reprinted from NZ Business magazine on a Chamber of commerce website, retrieved 2009-03-30 Nakedbus.com reduced
on nakedbus.com website, retrieved 2009-03-30 Nakedbus does not have terminals.
Nakedsleep.com website
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yield management
Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats or hotel room reservations ...
and no-frills to provide low fares
A fare is the fee paid by a passenger for use of a public transport system: rail, bus, taxi, etc. In the case of air transport, the term airfare is often used. Fare structure is the system set up to determine how much is to be paid by various pa ...
. The company is so-named because "we have stripped out the costs that you don’t need."Abouton nakedbus.com website, retrieved 2009-03-30 It is based on British online transport models such as
EasyJet
EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airli ...
and megabus Megabus may refer to:
*Megabus (Europe), a low-cost coach service with services in Europe owned by ComfortDelGro.
*Megabus (North America)
Megabus, branded as megabus.com, is an intercity bus service of Coach USA/ Coach Canada operating in the ...
.
Established in October 2006 with services out of Auckland
Auckland (pronounced ) ( mi, Tāmaki Makaurau) is a large metropolitan city in the North Island of New Zealand. The most populous urban area in the country and the fifth largest city in Oceania, Auckland has an urban population of about ...
around the North Island, nakedbus.com expanded to the South Island in February 2007.
The business was earlier owned by Hamish Nuttall and Pavlovich Services, and in May 2015 was taken over by ManaBus.com, part of Souter Holdings, owned by Brian Souter
Sir Brian Souter (born 5 May 1954) is a Scottish businessman. With his sister, Ann Gloag, he founded the Stagecoach Group of bus and rail operators. He also founded the bus and coach operator Megabus, the train operating company South West Train ...
. In August 2015 both companies became part of Souter's InMotion Group
Sir Brian Souter (born 5 May 1954) is a Scottish businessman. With his sister, Ann Gloag, he founded the Stagecoach Group of bus and rail operators. He also founded the bus and coach operator Megabus, the train operating company South West Tra ...
of New Zealand bus and ferry companies.
ManaBus and Naked Bus ceased operation on 15 July 2018, with the bus fleets being sold to Ritchies Transport Holdings, part owner of rival coach company InterCity
InterCity (commonly abbreviated ''IC'' on timetables and tickets) is the classification applied to certain long-distance passenger train services in Europe. Such trains (in contrast to regional, local, or commuter trains) generally call at m ...
.
Marketing techniques
The company provided at least one headline-grabbing NZ$1.00 fare on each service, while "the average fare is equal to 50 percent of the prevailing market fares and all fares beat standard market adult prices by at least 25 percent"The Story of Nakedbus.comArticle reprinted from NZ Business magazine on a Chamber of commerce website, retrieved 2009-03-30 Nakedbus.com reduced
overheads
In business, overhead or overhead expense refers to an ongoing expense of operating a business. Overheads are the expenditure which cannot be conveniently traced to or identified with any particular revenue unit, unlike operating expenses such as r ...
by encouraging online bookings but after its purchase by ManaBus.com, customers were able to contact the customer service team by email, Facebook Messenger or phone. Lost property enquiries were dealt with online using a contact form. "99%" of customers do not need to contact the company by phone.Why does nakedbus.com have an 0900 number?on nakedbus.com website, retrieved 2009-03-30 Nakedbus does not have terminals.
Operations
nakedbus.com uses transport partners to provide transport throughout New Zealand. * ManaBus.com: Long distance, city-to-city travel throughout the North Island * Tairua: Local transport servicing the Coromandel *InterCity
InterCity (commonly abbreviated ''IC'' on timetables and tickets) is the classification applied to certain long-distance passenger train services in Europe. Such trains (in contrast to regional, local, or commuter trains) generally call at m ...
: Local connection options in the North and long distance, city-to-city travel in the South Island
Naked Passport
nakedbus.com offers a 'travel passport' for NZ bus travel. Customers can purchase a Naked Passport with 3, 5, 10, or 20 trips on it and then choose individual bus journeys through New Zealand.Nakedsleep.com
In December 2010 Nakedbus.com launched Nakedsleep.com, a website selling beds and rooms in backpacker hostels around New Zealand./ref>
References
{{DEFAULTSORT:Nakedbus.Com Bus companies of New Zealand