''Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers'' (), is a book written by
Robert Scoble
Robert Scoble (born January 18, 1965) is an American blogger, technical evangelist, and author. Scoble is best known for his blog, ''Scobleizer'', which came to prominence during his tenure as a technology evangelist at Microsoft. He later worked ...
and
Shel Israel
Shel Israel (born August 1944) is a writer and speaker on social media issues.
In 2009 he completed a book called ''Twitterville'' on business uses for Twitter, published in September 2009. He has contributed editorially to BusinessWeek, Dow Jon ...
, published in 2006 by
John Wiley & Sons
John Wiley & Sons, Inc., commonly known as Wiley (), is an American multinational publishing company founded in 1807 that focuses on academic publishing and instructional materials. The company produces books, journals, and encyclopedias, in p ...
. The book is about how
blogs
A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...
,
bloggers
A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...
and the
blogosphere
The blogosphere is made up of all blogs and their interconnections. The term implies that blogs exist together as a connected community (or as a collection of connected communities) or as a social networking service in which everyday authors can p ...
is changing how businesses communicate with their consumers and other stakeholders.
The authors discuss more than 50 case studies of companies and business leaders, some that have been helped and hurt by their interactions with bloggers and encourages businesses about the best and most successful ways of blogging.
References
2006 non-fiction books
Books about the Internet
Wiley (publisher) books
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