Nacho King! (corporate name Emyth, Inc.) is the largest Tex-Mex food manufacturer in the

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

. It operates

kiosk Historically, a kiosk () was a small garden pavilion open on some or all sides common in Iran, Persia, the Indian subcontinent, and in the Ottoman Empire from the 13th century onward. Today, several examples of this type of kiosk still exist ...

and

food cart A food cart is a mobile kitchen set up on the street to prepare and sell street food to passers-by. Food carts are often found in cities worldwide selling food of every kind. Food carts come in two basic styles. One allows the vendor to sit o ...

franchises in many

marketplace A marketplace or market place is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods. In different parts of the world, a marketplace may be described as a '' souk'' (from the Arabic), ' ...

s and malls in the major cities of the Philippines. Nacho King is the largest and only nationwide Tex-Mex retailer in the Philippines, and also exports its products internationally, primarily to markets in

Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an area ...

. The business was founded in 1995 and began selling franchises in 1996. Nacho King also sells other products besides

nacho Nachos are a Mexican culinary dish consisting of fried tortilla chips or ''totopos'' covered with melted cheese or cheese sauce, as well as a variety of other toppings and garnishes, often including meats (such as ground beef or grilled chicken ...

s including

corn chip Corn chips are a snack food made from cornmeal fried in oil or baked, usually in the shape of a small noodle or scoop. Corn chips are thick, rigid and very crunchy. Corn chips have the strong aroma and flavor of roasted corn, and are often hea ...

s, tacos,

tortilla A tortilla (, ) is a thin, circular unleavened flatbread originally made from maize hominy meal, and now also from wheat flour. The Aztecs and other Nahuatl speakers called tortillas ''tlaxcalli'' (). First made by the indigenous peoples of Me ...

s, and tostadas, which are available for

wholesale Wholesaling or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional or other professional business users; or to other wholesalers (wholesale businesses) and related subordinated services. In ...

as well as

retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and t ...

History

In 1994, Mike Singh returned to the Philippines after going to college in the United States. He had experienced Mexican food in the US and realized that there was an opportunity to bring that experience to the Philippines. At the time, Filipinos tended to eat in malls and Mike and his friend Teddy Manotec realized that they could help bring the food cart industry to their country. In April 1995, they opened their first outlet in SM North and quickly had lines out the door. By 1997, the two realized that they could not keep up with the immense demand for Nacho King! and decided to develop a franchise program, which became incredibly successful. By 1998, Nacho King's! suppliers couldn't keep up with the large amount of demand for the products, so Nacho King had to redesign their supply chain. Mike and Teddy decided to go to the United States so that they could instill their own tortilla chip manufacturing line. After doing research they bought their first property and plant. They decided to make their tortilla chips from scratch, while importing the rest of their ingredients from the U.S. Due to their new increased supply, they had excess product, and they decided to wholesale sell their products to bars and restaurants, therefore becoming more diversified. By 2000, Nacho King's corporation Emtyh decided to diversify into other industries. These industries included magazine publishing, internet auctions, and juice production. In 2001, Nacho King! had mobile carts to sell its food, and it continues to be one of the biggest food cart businesses in the Philippines. Today, Nacho King! has focused on low-cost franchising in its mission to become the largest food cart business in the country and world. Investors can partner with Nacho King! to run their own franchise.

Franchising

Nacho King! allows prospective entrepreneurs to run their own franchise of the company. In order to do so, applicants must apply. They must submit the required documents, be interviewed, complete training, and be approved by Nacho King!. The potential franchisee will then be sent a starter package after their franchise site has been evaluated, and a feasibility study has been conducted .

Franchise Types

Currently, on the Nacho King! website the only available franchise type is a mall cart.

Franchise Cost

According to the Nacho King! website, the cost for a franchisee to set up a Nacho King! franchise is approximately PHP 580,000, along with the monthly cost of buying more supplies

Products

Nacho King! offers a variety of products at their locations, and that are also available for wholesale. Products include chips, cheese, meat, salsa, and more.

References

{{Reflist

External links

Official website of Nacho King!
Fast-food chains of the Philippines Companies based in Mandaluyong