NWA Hollywood Wrestling (sometimes referred to as NWA Los Angeles) was a

professional wrestling promotion A professional wrestling promotion is a company or business that regularly performs shows involving professional wrestling that has little relationship to the rules of the amateur olympic form. "Promotion" also describes a role which entails man ...

headquartered in Los Angeles, California in the United States that promoted professional wrestling matches throughout Southern California. It was founded in 1958 as the North American Wrestling Alliance, a member of the

National Wrestling Alliance The National Wrestling Alliance (NWA) is an American professional wrestling professional wrestling promotion, promotion and former professional wrestling governing body operated by its parent company Lightning One, Inc. Founded in 1948, the NWA ...

. It broke away from the NWA in 1959 and was renamed Worldwide Wrestling Associates in 1961. In 1968, it rejoined the NWA and adopted its final name, remaining a member until closing in 1982.

History

In 1942, Frank Garbutt, vice president of the Los Angeles Athletic Club, hired former California State Athletic Commission inspector Alvah "Cal" Eaton as the promoter of the Grand Olympic Auditorium at the advice of his secretary, Aileen LeBell. Eaton and LeBell married in 1948, and over the following years the couple became major professional wrestling and boxing promoters in Southern California. By the early-1950s, the Eatons, along with Hugh Nichols, Johnny Doyle, and Mike Hirsch (collectively known as the "California Combine"), dominated professional wrestling in Southern California, leading to a United States Department of Justice

antitrust Competition law is the field of law that promotes or seeks to maintain market competition by regulating anti-competitive conduct by companies. Competition law is implemented through public and private enforcement. It is also known as antitrust l ...

investigation in 1955 and 1956. On July 24, 1957, Lou Thesz defeated Édouard Carpentier under controversial circumstances to win the NWA World Heavyweight Championship, the principal championship recognized by the

. The decision was challenged by some members of the National Wrestling Alliance who continued to recognize Carpentier as World Heavyweight Champion. In 1958, the Eatons created the North American Wrestling Alliance as a new vehicle for promoting professional wrestling in Los Angeles. Eaton at the time was still a member of the National Wrestling Alliance, the national league that dominated professional wrestling in the United States, but had not paid dues since 1955. In October 1959, Eaton and LeBell withdrew from the NWA, recognizing Carpentier as the inaugural

World Heavyweight Champion At boxing's beginning, the heavyweight division had no weight limit, and historically the weight class has gone with vague or no definition. During the 19th century many heavyweights were 170 pounds (12 st 2 lb, 77 kg) or less, tho ...

backdated to June 14, 1957, when Carpentier had originally won the NWA World Heavyweight Championship. The promotion was renamed Worldwide Wrestling Associates in 1961. The promotion ran events throughout Southern California, with the Grand Olympic Auditorium as its base. Bookers included Jules Strongbow, Freddie Blassie, Mr. Moto, and Gory Guerrero. The promotion developed a working relationship with the Japan Wrestling Association and New Japan Pro-Wrestling, resulting in many talent exchanges. Aileen Eaton introduced a system of paying wrestlers a proportion of the gate rather than a guaranteed fee, boosting profits and encouraging wrestlers to help promote the events. The promotion also pioneered the use of

closed-circuit television Closed-circuit television (CCTV), also known as video surveillance, is the use of video cameras to transmit a signal to a specific place, on a limited set of monitors. It differs from broadcast television in that the signal is not openly t ...

to show matches to fans who were unable to secure tickets for live events, an early precursor to the

pay-per-view Pay-per-view (PPV) is a type of pay television or webcast service that enables a viewer to pay to watch individual events via private telecast. Events can be purchased through a multichannel television platform using their electronic program guid ...

model that emerged in the 1980s. In 1963, WWA World Heavyweight Champion Bearcat Wright faced Freddie Blassie in a bout that Wright was scripted to lose. Instead, Wright headbutted Blassie, dazing him, and then legitimately pinned him. Wright was subsequently stripped of the championship which was then awarded to Edouard Carpentier. Eaton died on January 10, 1966, with Aileen's son from a prior marriage Mike LeBell taking over on behalf of his mother, who by then was a major figure in boxing. On August 18, 1968, LeBell rejoined the NWA, renaming the promotion NWA Hollywood Wrestling. The WWA World Heavyweight Championship was abandoned and the promotion began recognizing the NWA World Heavyweight Championship once more. In August 1971, the promotion set a national gate record for an event headed by a bout between Blassie and John Tolos that sold $142,158 worth of tickets. In its last years, the promotion obtained a legacy of sorts by being the first recipient of the Wrestling Observer Newsletter award for Most Disgusting Promotional Tactic. This tactic involved the push of Tony Hernandez, who had previously wrestled in the Arizona territory as "Frankenstein", a crazed man who believed himself to be Frankenstein's monster and even wore a rubber mask depicting the creature. LeBell chose instead to push him as "The Monster", who was billed as legitimately being made in a laboratory, and use him as a top heel. After being defeated by Andre the Giant (who was reportedly unimpressed by the act and decided to stiff Hernandez), the Monster was unmasked - despite the mask being intended to be his real face - and turned into a child-friendly babyface. This entire arc was seen as insulting by hardcore fans. NWA Hollywood Wrestling continued to operate until folding on December 26, 1982. In March 1983, the World Wrestling Federation began promoting shows in its former territory.

Championships

Alumni

* Chris Adams * Buddy Austin * Freddie Blassie * Lord James Blears * Dino Bravo * Édouard Carpentier * The Destroyer * Ric Drasin * Terry Funk * Billy Graham *

Chavo Guerrero, Sr. Salvador Guerrero Llanes (January 7, 1949 – February 11, 2017), better known as Chavo Guerrero or Chavo Guerrero Sr., and also known during the 21st century as "Chavo Classic", was an American professional wrestler. He was best known for ...

* Dick Lane (announcer) *

Gene LeBell Ivan “Judo” Gene LeBell (October 9, 1932 – August 9, 2022) was an American martial artist, stunt performer, actor, and professional wrestler. Nicknamed "The Godfather of Grappling", he popularized grappling in professional fighting circ ...

Don Leo Jonathan Don Heaton (April 29, 1931 – October 13, 2018), also known as Don Leo Jonathan, was an American-Canadian professional wrestler. Professional wrestling career Jonathan, nicknamed "The Mormon Giant" was a second generation star (his father was f ...

* Mil Máscaras *

Ray Mendoza José Díaz Velázquez (July 6, 1929 – April 16, 2003) was a Mexican ''Luchador'', or professional wrestler, better known under his ring name Ray Mendoza. Diaz had great success in the National Wrestling Alliance, where he was a five time Wor ...

* Pedro Morales * Mr. Moto *

Roddy Piper Roderick George Toombs (April 17, 1954 – July 31, 2015), better known as "Rowdy" Roddy Piper, was a Canadian professional wrestler, amateur wrestler, and actor. In professional wrestling, Piper was best known to international audiences for hi ...

* Rikidōzan * Victor Rivera * The Sheik *

Dennis Stamp Dennis Stamp (December 6, 1946 – March 13, 2017) was an American professional wrestler and referee. He was best known for wrestling extensively during the 1970s and 1980s for the American Wrestling Association, and for the National Wrestling Al ...

* Sándor Szabó * Lou Thesz * John Tolos *

Dale Valentine Dale Hey (June 16, 1947 – November 26, 2012) was a Canadian-American professional wrestler, better known by his ring name, Buddy Roberts. Primarily a tag team wrestler, Roberts is known for his appearances as one of The Hollywood Blonds in the 1 ...

* Bearcat Wright

Footnotes

External links

Worldwide Wrestling Associates at WrestlingTitles.comNWA Hollywood Documentary
{{Professional wrestling in the United States 1958 establishments in California 1982 disestablishments in the United States Independent professional wrestling promotions based in California Professional wrestling in Los Angeles

History

Championships

Alumni

Footnotes

See also

External links